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Here’s what you missed while trying to figure out your content strategy’s spirit animal… This Is What the Brand Newsroom of the Future Looks Like “Brand newsroom” has officially entered the VIP club of marketing buzzwords, lounging in the corner booth once occupied by SoLoMo. But what a brand newsroom actually look like? I attempted to answer that question in our latest Content ...
… they say is naturally going to be viewed with a little more skepticism. Here’s the thing, though: Sometimes the substitute is like Jon Lovitz in High School High—bringing a new perspective, fresh information, and kinetic energy to a classroom. Sponsored content—when done right—can bring those things to an audience in the same way. One could make…