Kinetic Social

  • The Attribution Challenge in Social

    … for conversions to themselves. Today’s consumer is viewing many messages, across multiple devices and audience platforms, all of which are playing some role in moving them toward a conversion. As a result, marketers need to know how their target audience progressed through the funnel, and they need that analysis for both branding and direct-response campaigns…

    AllFacebookin Social Facebook- 13 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode…

    Justin Lafferty/ AllTwitterin Social- 26 readers -
  • STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

    … dabbling in both. CTRs for mobile were nearly quadruple those of desktop. Other findings by Kinetic Social included: Effective cost per thousand impressions (CPM) was up 397 percent year-over-year. Clients shifted budgets away from external URL ads and photos and toward link ads and videos. CTRs on Facebook were highest for videos, followed by photos and links. Video CTRs were up 180 percent year-over-year. Mobile accounts for 89 percent of platform-targeted ad spending on Twitter.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 23 readers -
  • REPORT: Retailers Surged on Facebook After 10 p.m. on Cyber Monday

    … Kinetic Social, a software-as-a-service provider and Facebook Preferred Marketing Developer, saw a late Cyber Monday rush for retailers. Findings by Kinetic Social included: Retailers posted their highest desktop conversion rate of the holiday weekend on Cyber Monday, and that rate was also higher on Saturday than on Black Friday. Clicks…

    David Cohen/ AllFacebookin Social- 9 readers -
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