Kirthiga Reddy

  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … uplift in revenue for each campaign, and although they knew that only 50 percent of their advertising was working, they were hard-pressed to identify which 50 percent. But there was a correlation: More advertising = more reach = more sales. It was an accepted fact. When customers could suddenly react to that advertising, like social media allows…

    AllFacebookin Facebook Twitter- 21 readers -
  • Facebook Names New Managing Director for India

    … Adobe managing director for south Asia Umang Bedi is the new managing director for India at Facebook. Bedi takes over for Kirthiga Reddy, who announced in February that she was returning to the U.S. Reddy is joining the social network’s global accounts team at its headquarters in Menlo Park, Calif. The Times of India reported that while…

    David Cohen/ AllTwitterin Facebook- 13 readers -
  • Facebook Forms India Client Council

    … Srinivas, CEO, GroupM Vineet Taneja, CEO, Micromax Sandip Tarkas, president of customer strategy, Future Group Facebook India managing director Kirthiga Reddy said in a Facebook for Business post introducing the India Client Council: There are now more than 100 million people in India connected through Facebook, and in the past year, we’ve invested…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook’s First Ad-Agency Pact in India: GroupM

    … With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg's recent visit, The Economic Times reported. According to The Economic Times, GroupM clients will benefit from the arrangement with exclusive better rates, as well…

    David Cohen/ AllFacebookin Social- 4 readers -
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