Kirthiga Reddy

  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend $1,000 to promote a Facebook post and generate $1,500 in revenue from your ecommerce store from…

    AllFacebookin Facebook Twitter- 18 readers -
  • Facebook Names New Managing Director for India

    … Adobe managing director for south Asia Umang Bedi is the new managing director for India at Facebook. Bedi takes over for Kirthiga Reddy, who announced in February that she was returning to the U.S. Reddy is joining the social network’s global accounts team at its headquarters in Menlo Park, Calif. The Times of India reported that while…

    David Cohen/ AllTwitterin Facebook- 12 readers -
  • Facebook Forms India Client Council

    … Srinivas, CEO, GroupM Vineet Taneja, CEO, Micromax Sandip Tarkas, president of customer strategy, Future Group Facebook India managing director Kirthiga Reddy said in a Facebook for Business post introducing the India Client Council: There are now more than 100 million people in India connected through Facebook, and in the past year, we’ve invested…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook’s First Ad-Agency Pact in India: GroupM

    … as more robust data, consumer insights and research reports. Our partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile — both smartphone and feature phone - and custom audiences within the 100 million in urban and rural India. We are excited about this wide-ranging collaboration, which combines…

    David Cohen/ AllFacebookin Social- 4 readers -
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