Kirthiga Reddy

  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … perhaps this easy access to mountains of data that causes anxiety among marketers. There are so many data points available, surely there must be some way to attribute a like, share or click to a purchase–and if not directly attributable, at least a correlation. When tens of thousands of people like your content, marketers and data scientists push…

    AllFacebookin Facebook Twitter- 12 readers -
  • Facebook Names New Managing Director for India

    … Adobe managing director for south Asia Umang Bedi is the new managing director for India at Facebook. Bedi takes over for Kirthiga Reddy, who announced in February that she was returning to the U.S. Reddy is joining the social network’s global accounts team at its headquarters in Menlo Park, Calif. The Times of India reported that while…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • Facebook Forms India Client Council

    …, founder and CEO, Ibibo Group Heavent Malhotra, managing director, Jabong Daniel Meynen, marketing director, RB India Ronita Mitra, senior vice president, brand and consumer insights, Vodafone India Vishal Sampat, CEO, SMG Convonix Samir Singh, executive director, Hindustan Unilever Jasmin Sohrabji, managing director, India and Southeast Asia, OMG CVL…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook’s First Ad-Agency Pact in India: GroupM

    … With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg's recent visit, The Economic Times reported. According to The Economic Times, GroupM clients will benefit from the arrangement with exclusive better rates, as well…

    David Cohen/ AllFacebookin Social- 4 readers -
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