Kiss Principle

KISS is an acronym for "Keep it simple, stupid" as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer Kelly Johnson (1910–1990). The term "KISS principle" was in popular use by 1970. Variations on the phrase include "keep it short and simple" and "keep it simple and straightforward".
Posts about Kiss Principle
  • 10 Customer-Delighting Checkout Usability Techniques

    …, but there are frustrations for online buyers that are better avoided if your intent is to maintain a healthy conversion rate. Statistics show that online shopping carts are often abandoned. Frequently cited complaints from regular shoppers include the following: Unexpected add-on charges during checkout High shipping charges Complicated checkout…

    Brian Massey/ The Conversion Scientist- 15 readers -
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