Kiss Principle

KISS is an acronym for "Keep it simple, stupid" as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer Kelly Johnson (1910–1990). The term "KISS principle" was in popular use by 1970. Variations on the phrase include "keep it short and simple" and "keep it simple and straightforward".
Posts about Kiss Principle
  • 10 Customer-Delighting Checkout Usability Techniques

    … There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the crowds at the malls, there are some frustrations that send customers screaming into another room, vowing to never again push the “Proceed to Checkout” button. Well, maybe not really…

    Brian Massey/ The Conversion Scientist- 18 readers -
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