Kitsch

Kitsch (/ˈkɪtʃ/; loanword from German) is a low-brow style of mass-produced art or design using popular or cultural icons. Kitsch generally includes unsubstantial or gaudy works or decoration, or works that are calculated to have popular appeal. The concept of kitsch is applied to artwork that was a response to the 19th-century art with aesthetics that convey exaggerated sentimentality and melodrama, hence, kitsch art is closely associated with sentimental art. Kitsch is also related to the concept of camp, because of its humorous, ironic nature.Kitsch is usually used to reference decoration; for example "the living room was decorated in cheap 1950's style monster movie kitsch."
Posts about Kitsch
  • Coke gets nostalgic with the relaunch of its Surge brand

    …. The successful reanimation of Surge is part of a broader trend in marketing, especially when it comes to reaching out to millennials: nostalgia sells. Microsoft played the nostalgia card while promoting its new version of the Internet Explorer in 2013, taking its 90s consumers on time-travel through a two-minute video. Jack Daniels launched its…

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