Kitsch

Kitsch (/ˈkɪtʃ/; loanword from German) is a low-brow style of mass-produced art or design using popular or cultural icons. Kitsch generally includes unsubstantial or gaudy works or decoration, or works that are calculated to have popular appeal. The concept of kitsch is applied to artwork that was a response to the 19th-century art with aesthetics that convey exaggerated sentimentality and melodrama, hence, kitsch art is closely associated with sentimental art. Kitsch is also related to the concept of camp, because of its humorous, ironic nature.Kitsch is usually used to reference decoration; for example "the living room was decorated in cheap 1950's style monster movie kitsch."
Posts about Kitsch
  • Coke gets nostalgic with the relaunch of its Surge brand

    … release is tailor made for the millennial market. “The fact that Coke is only relaunching the product in one marketplace (Amazon) speaks to this even more: they recognize that Surge is a kitsch product, and are treating it as such,” said Erik Devaney, content strategist at HubSpot. “You can’t go down to the corner store today and buy Pogs or Beanie…

    Tanya Dua/ Digidayin Social Facebook Twitter- 2 readers -
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