Knowledge Base

    • 10 Keys to Optimizing a Knowledge-Base Article

      While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re trying to find or learn more about.

      Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. The customer service representatives simply rushed every call to keep management off their backs. The result…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Know How to Establish a Solid FAQ to Reduce Customer Support Tickets

    … and stay concise and professional. There are numerous things you have to worry about in order to create a truly helpful FAQ page, but before we get into that, let’s see what is the best way to create a FAQ page like this. How to create a FAQ page The FAQ page is just another page on your website. Your web designer can create an additional FAQ…

    Famous Bloggers- 12 readers -
  • Your Comprehensive and Updating SEO / Digital Marketing Glossary

    If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first. That’s why we’re giving you a helpful lexicon here. This glossary is meant to provide you with a better understanding of terms commonly used in Web marketing, e-commerce, and all things to do with SEO. We’ll keep updating it and adding to it as we go.

    Dennis Seymour/ LeapFroggr- 26 readers -
  • Dos and Don’ts of Link Building

    … and strategies. You know too that some of these strategies—at least for now and probably much of the Web’s foreseeable future—have already been established as necessary. Link building, which we’re going to talk about today, is one such strategy. Link building is the practice of increasing the quantity and quality of links that are linking to your…

    Dennis Seymour/ LeapFroggrin SEO Google- 21 readers -
  • A Small Business’s Guide to Digital Marketing

    … can actually do it? I’ve attached an ebook (no strings attached, just download this 50+ page ebook) here that you can peruse to that end. –> Download the Guide Here <– Can’t download it? Check it out on Scribd! A Small Business Owners Guide to SEO and Internet Marketing After downloading the PDF file, just put it in your Dropbox…

    Dennis Seymour/ LeapFroggrin SEO Google Facebook Twitter- 12 readers -
  • Negative SEO: Is It Real?

    … When I first heard the term “negative SEO” way back then, the immediate thing that came to my mind was black hat SEO. Black hat SEO refers to the techniques of SEO wherein you strive to increase your ranking in the SERPs and get more traffic to your page using methods that are usually frowned upon, such as spamming…

    Dennis Seymour/ LeapFroggrin Social SEO- 27 readers -
  • Tracking ROI: Traditional Versus Online Marketing

    … start with traditional marketing. In traditional marketing, there’s really no sure way of measuring and tracking the ROI. The best that you can do is come up with estimations for the gain you could get for that investment. I know some people who would just take notes on how much they spent for an ad, and then compare it to the profit they earned…

    Dennis Seymour/ LeapFroggr- 11 readers -
  • What Inbound Marketing Is Really About

    … personal definition of conversion. This isn’t always about sales. Sometimes, the goal may be just to encourage people to subscribe to newsletters, be a part of a social media following base, and the like. With inbound marketing, converting people should be subtle and natural. You can do this by strategically putting call-to-action buttons or links within…

    Dennis Seymour/ LeapFroggrin Social Paid Search Mobile EMail- 30 readers -
  • The Basics of Content Marketing

    … before, you need to know who your content is specifically targeting; otherwise, your marketing strategies won’t work right, in most cases. A basic knowledge of your customers and your industry go a long way. If you have an idea of who you want to attract as customers, then it will be easier for you to determine the platform where you can share…

    Dennis Seymour/ LeapFroggrin Social Paid Search Content- 24 readers -
  • Staying Away from Dangerous SEO

    … If you’ve read our article about SEO and local SEO, then you already have an understanding of how important they are in promoting your business. SEO (search engine optimization) is quite easy to practice, but for your endeavor to be fruitful, you must be willing to sacrifice time and effort. A good deal of patience goes…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 17 readers -
  • SEO and SEM: Is There a Difference?

    …, SEM makes use of advertising tools and techniques that will allow your page’s listing to be displayed prominently on the SERPs. Earlier, we said that SEO’s role is to make a website stand out among the list of natural results that search engines bring. With SEM, things like pay-per-click ads or PPC ads are used to guarantee that your listing…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 18 readers -
  • Can You Use Instagram for Business?

    … are really serious about Instagram, then use this tool to schedule your posts. Brands that Use Instagram Many companies have also started using Instagram to gain a bigger following base online, and this includes Starbucks, which has over two million followers. What makes the company’s account stand out from the rest is that it features content…

    Dennis Seymour/ LeapFroggrin Social- 20 readers -
  • Using Foursquare for Business

    What is Foursquare? Foursquare is a location-based social networking service that can be accessed through mobile phones. The application can be downloaded for free and installed on iPhones, Android phones, and Windows phones. Basically, Foursquare works by allowing people to “check-in” locations using a device’s GPS, making it easier for their friends to kn ...

    Dennis Seymour/ LeapFroggr- 24 readers -
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