Knowledge Base

  • 6 Key Performance Metrics for Customer Satisfaction

    … customers and keep the demands of your team down. FAQs, knowledge-bases, how-to videos, searchable support… everything helps! By monitoring the articles read, you can get a clear picture of the quality of those articles and monitor their use in relation to call volume. Article Read Time – If readers find an article but don’t stay long enough to read…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Know How to Establish a Solid FAQ to Reduce Customer Support Tickets

    … page where all of the common questions will be answered. However, this complicates things a lot, as you will have additional expenses every time you need a certain change on this page. On the other hand, relying on knowledge base software is one of the best ways to handle FAQ pages. There are various options out there, and the majority of them allow…

    Famous Bloggers- 11 readers -
  • Dos and Don’ts of Link Building

    … or two-way/reciprocal. Link building is considered one-way if a website links to your page, or if you link to a website whose content is similar to yours. Two-way or reciprocal link building, on the other hand, is when both websites are connected to and connecting to one another for the purpose of gaining mutual traffic. By having mutual links, it’s…

    Dennis Seymour/ LeapFroggrin SEO Google- 18 readers -
  • A Small Business’s Guide to Digital Marketing

    …“) figures into this, of course, but digital marketing is definitely not reducible to online marketing. SMS marketing, for instance, also belongs to the digital marketing category. If you’ve read our article on Digital Marketing, you already know about its two subtypes. Just to review, the first one, push marketing, is a type of advertising that’s…

    Dennis Seymour/ LeapFroggrin SEO Google Facebook Twitter- 12 readers -
  • Negative SEO: Is It Real?

    … When I first heard the term “negative SEO” way back then, the immediate thing that came to my mind was black hat SEO. Black hat SEO refers to the techniques of SEO wherein you strive to increase your ranking in the SERPs and get more traffic to your page using methods that are usually frowned upon, such as spamming…

    Dennis Seymour/ LeapFroggrin Social SEO- 25 readers -
  • Tracking ROI: Traditional Versus Online Marketing

    … ROI, or return on investment, is referred to as the profit gained from an investment. It also refers to the cost that was saved because of that investment. In other words, ROI is the proof that the investment you made is or will be worth it in the end. ROI is a big concern for marketers, even if it can be a bit…

    Dennis Seymour/ LeapFroggr- 10 readers -
  • How to Find the Best SEO Specialist For Your Business

    … an SEO Specialist First, you have to know what you need and what your end goal is. In this industry, it’s normal for potential clients to tell agencies like us: “I need SEO, take me to Number 1″ or “I need a digital marketing campaign, can you provide that for me?” or even “I want 10,000,000 links by next month” – so these guys know what they “want…

    Dennis Seymour/ LeapFroggrin SEO How To's- 20 readers -
  • What Inbound Marketing Is Really About

    … personal definition of conversion. This isn’t always about sales. Sometimes, the goal may be just to encourage people to subscribe to newsletters, be a part of a social media following base, and the like. With inbound marketing, converting people should be subtle and natural. You can do this by strategically putting call-to-action buttons or links within…

    Dennis Seymour/ LeapFroggrin Social Paid Search Mobile EMail- 28 readers -
  • The Basics of Content Marketing

    … continue to talk about what content marketing is and our tips for business owners to use, we’d like to make something clear. We hear about how “content is king” day in and day out. But if we are to really call ourselves SEO’s, then we need to admit that other factors, most obvious of which are backlinks, are equally as important. We believe…

    Dennis Seymour/ LeapFroggrin Social Paid Search Content- 15 readers -
  • Staying Away from Dangerous SEO

    … If you’ve read our article about SEO and local SEO, then you already have an understanding of how important they are in promoting your business. SEO (search engine optimization) is quite easy to practice, but for your endeavor to be fruitful, you must be willing to sacrifice time and effort. A good deal of patience goes…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 14 readers -
  • SEO and SEM: Is There a Difference?

    If you’ve read our article about search engine optimization, more commonly known as SEO, then you already know the basic things that you can do to increase the popularity of your website, especially on the search engine results pages (SERPs). Many people are also familiar with the term “search engine marketing” or SEM, which also helps in increasing your v ...

    Dennis Seymour/ LeapFroggr- 13 readers -
  • Can You Use Instagram for Business?

    … are really serious about Instagram, then use this tool to schedule your posts. Brands that Use Instagram Many companies have also started using Instagram to gain a bigger following base online, and this includes Starbucks, which has over two million followers. What makes the company’s account stand out from the rest is that it features content…

    Dennis Seymour/ LeapFroggrin Social- 15 readers -
  • Using Foursquare for Business

    …. As a businessperson, you might think your local area only has a handful of users but think of it this way. People within your city can see you. People within the country can discover and actually go to your place on purpose. Then, factor in a base of 45 million active users that could potentially see your offers when they are in your vicinity or visits…

    Dennis Seymour/ LeapFroggrin Social SEO- 17 readers -
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