Knowledge Base

  • 10 Keys to Optimizing a Knowledge-Base Article

    … While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … was some very angry customers who had to repeatedly call back in order to find a resolution. If you are going to monitor your customer satisfaction with regard to customer service and customer support, here are 6 key performance metrics you should begin measuring now: Hold Time – The amount of time customers spend on hold. Your customer service…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Know How to Establish a Solid FAQ to Reduce Customer Support Tickets

    … page where all of the common questions will be answered. However, this complicates things a lot, as you will have additional expenses every time you need a certain change on this page. On the other hand, relying on knowledge base software is one of the best ways to handle FAQ pages. There are various options out there, and the majority of them allow…

    Famous Bloggers- 14 readers -
  • Dos and Don’ts of Link Building

    … or two-way/reciprocal. Link building is considered one-way if a website links to your page, or if you link to a website whose content is similar to yours. Two-way or reciprocal link building, on the other hand, is when both websites are connected to and connecting to one another for the purpose of gaining mutual traffic. By having mutual links, it’s…

    Dennis Seymour/ LeapFroggrin SEO Google- 21 readers -
  • A Small Business’s Guide to Digital Marketing

    … and open it in your iBooks or whatever app you use for reading. You can also go through the Knowledge Center and our other blog posts to get more ideas and information. Oh, and by the way, if you liked this, please do sign-up to our newsletter. You can look at the top bar of this page or the box that scrolls up on the lower right. Have Questions…

    Dennis Seymour/ LeapFroggrin SEO Google Facebook Twitter- 12 readers -
  • Negative SEO: Is It Real?

    … When I first heard the term “negative SEO” way back then, the immediate thing that came to my mind was black hat SEO. Black hat SEO refers to the techniques of SEO wherein you strive to increase your ranking in the SERPs and get more traffic to your page using methods that are usually frowned upon, such as spamming…

    Dennis Seymour/ LeapFroggrin Social SEO- 33 readers -
  • Tracking ROI: Traditional Versus Online Marketing

    … want it to get you. Discuss Your Views on Marketing ROI! We’d love to hear your thoughts and your experiences. Meet us over on Google+ or Twitter to join the conversation right now! Like & Share Us on Facebook Follow Us on Twitter Follow @leapfroggr Add Us to Your Circles Join Our SEO and Digital Marketing…

    Dennis Seymour/ LeapFroggr- 13 readers -
  • How to Find the Best SEO Specialist For Your Business

    … consistently. That’s why you’re encouraged to consult with SEO experts. They can be your extra pairs of hands whenever you need help in certain aspects of SEO. And they also come with the knowledge, skills, and experience that could give your company that extra push it needs to increase the traffic that goes to your page. Things to Consider Before Hiring…

    Dennis Seymour/ LeapFroggrin SEO How To's- 28 readers -
  • What Inbound Marketing Is Really About

    … to stay. To explain inbound marketing, I think using a chart would make things easier. Inbound Marketing Alone is Huge! But It’s Still Just A Part of Digital Marketing This explanation can be a lot more complicated but this is my own take and I’ll try to make it as simple as possible. True, the SEO of today has a wide scope and social media plus…

    Dennis Seymour/ LeapFroggrin Social Paid Search Mobile EMail- 30 readers -
  • The Basics of Content Marketing

    … before, you need to know who your content is specifically targeting; otherwise, your marketing strategies won’t work right, in most cases. A basic knowledge of your customers and your industry go a long way. If you have an idea of who you want to attract as customers, then it will be easier for you to determine the platform where you can share…

    Dennis Seymour/ LeapFroggrin Social Paid Search Content- 27 readers -
  • Staying Away from Dangerous SEO

    … owners would love to hear from you. Meet us over on Google+ or Twitter to join the conversation right now! Like & Share Us on Facebook Follow Us on Twitter Follow @leapfroggr Add Us to Your Circles Join Our SEO and Digital Marketing Community! We just started a new community on Google+ about SEO and everything related…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 20 readers -
  • SEO and SEM: Is There a Difference?

    … also helps in increasing your visibility and traffic to your page. Now the question you might be asking is: Is there a difference? The SEO vs. SEM issue is one a lot of newcomers to the online marketing world struggle with, since they run into both terms so often. To help those of you who are still wondering about it, we’re taking up the topic…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 21 readers -
  • Can You Use Instagram for Business?

    … are really serious about Instagram, then use this tool to schedule your posts. Brands that Use Instagram Many companies have also started using Instagram to gain a bigger following base online, and this includes Starbucks, which has over two million followers. What makes the company’s account stand out from the rest is that it features content…

    Dennis Seymour/ LeapFroggrin Social- 23 readers -
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