Knowledge Base

  • How to Implement a Knowledge Base Solution

    … This afternoon I was assisting a client who added a certificate for SSL and retired their www from their URL. In order to properly redirect traffic, we needed to write a rule for Apache in an .htaccess file. We have a number of Apache experts that I could have contacted for the solution, but instead, I just searched a few knowledge bases online…

    Douglas Karr/ Marketing Technology Blogin How To's- 21 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … to the information they’re trying to find or learn more about. Creating a killer knowledge base might not be sexy, but it will go a long way towards helping your paying customers get the most from your product. And the more value you can give your customers, the more likely they’ll become return customers. Colin Newcomer, HeroThemes Colin Newcomer has put…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … them to solve the problem without the need for escalation. Once you get these metrics in place, you can advance your sophistication by monitoring your customer loyalty using a combination of your customer satisfaction score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Customer satisfaction is one of the toughest, most…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Know How to Establish a Solid FAQ to Reduce Customer Support Tickets

    … page where all of the common questions will be answered. However, this complicates things a lot, as you will have additional expenses every time you need a certain change on this page. On the other hand, relying on knowledge base software is one of the best ways to handle FAQ pages. There are various options out there, and the majority of them allow…

    Famous Bloggers- 17 readers -
  • Dos and Don’ts of Link Building

    … By now you know that search engines consider over 200 parameters to effectively rank a website on the SERPs (search engine results pages) based on the relevance of the query searched. You know that knowing some of these parameters can help you promote your website in the rankings, as that can guide your SEO schemes…

    Dennis Seymour/ LeapFroggrin SEO Google- 29 readers -
  • A Small Business’s Guide to Digital Marketing

    … just rely on your loyal customers to keep your company afloat. Since the future is largely digital, doing digital marketing is, in a sense, future-proofing a brand. So digital marketing is in a way inescapable, at least for the vast majority of businesses at the moment. So, as a small business owner, are you interested in learning more and how you…

    Dennis Seymour/ LeapFroggrin SEO Google Facebook Twitter- 14 readers -
  • Tracking ROI: Traditional Versus Online Marketing

    … ROI, or return on investment, is referred to as the profit gained from an investment. It also refers to the cost that was saved because of that investment. In other words, ROI is the proof that the investment you made is or will be worth it in the end. ROI is a big concern for marketers, even if it can be a bit…

    Dennis Seymour/ LeapFroggr- 15 readers -
  • What Inbound Marketing Is Really About

    … to stay. To explain inbound marketing, I think using a chart would make things easier. Inbound Marketing Alone is Huge! But It’s Still Just A Part of Digital Marketing This explanation can be a lot more complicated but this is my own take and I’ll try to make it as simple as possible. True, the SEO of today has a wide scope and social media plus…

    Dennis Seymour/ LeapFroggrin Social Paid Search Mobile EMail- 38 readers -
  • The Basics of Content Marketing

    … Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis is a wannabe coffee connoisseur and loves sharing great content about digital marketing. If you want to tell him about that great cup of joe or simply talk about boring topics like SEO, just get in touch with him on Twitter, Google+ or his blog. BTW, if you like this post, be sure to subscribe to our RSS Feed. | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The post The Basics of Content Marketing appeared first on LeapFroggr Inc.. …

    Dennis Seymour/ LeapFroggrin Social Paid Search Content- 35 readers -
  • Staying Away from Dangerous SEO

    … If you’ve read our article about SEO and local SEO, then you already have an understanding of how important they are in promoting your business. SEO (search engine optimization) is quite easy to practice, but for your endeavor to be fruitful, you must be willing to sacrifice time and effort. A good deal of patience goes…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 23 readers -
  • SEO and SEM: Is There a Difference?

    … If you’ve read our article about search engine optimization, more commonly known as SEO, then you already know the basic things that you can do to increase the popularity of your website, especially on the search engine results pages (SERPs). Many people are also familiar with the term “search engine marketing” or SEM, which…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 29 readers -
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