Knowledge Base

  • 10 Keys to Optimizing a Knowledge-Base Article

    … While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. The customer service representatives simply rushed every call to keep management off their backs. The result…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Know How to Establish a Solid FAQ to Reduce Customer Support Tickets

    … FAQs are very important for all types of serious businesses, not to mention that they are very efficient, as the whole business continues to grow. Once the company blooms and the amount of customers start skyrocketing, the cost of support calls for your customers continues to grow. These are the times when FAQ pages are essential for your…

    Famous Bloggers- 16 readers -
  • Dos and Don’ts of Link Building

    … By now you know that search engines consider over 200 parameters to effectively rank a website on the SERPs (search engine results pages) based on the relevance of the query searched. You know that knowing some of these parameters can help you promote your website in the rankings, as that can guide your SEO schemes…

    Dennis Seymour/ LeapFroggrin SEO Google- 27 readers -
  • A Small Business’s Guide to Digital Marketing

    … strategies if your small business is already doing fine. You might want to wonder about a few other things, though, if you’re really going down that line of thought. What happens when you get more competition? What about when you need a new (or larger) consumer base, one that relies primarily on digital tech to get word of the latest products? You can’t…

    Dennis Seymour/ LeapFroggrin SEO Google Facebook Twitter- 14 readers -
  • Tracking ROI: Traditional Versus Online Marketing

    … profile, which will give you the best returns. Still, most of the time, it’s not enough that you solely rely on the advice of another. You need to be able to calculate and track ROI on your own to help you with your decision-making, as well as to help you see if your marketing strategies are truly working. Two Types of Marketing I’m sure you’re aware…

    Dennis Seymour/ LeapFroggr- 15 readers -
  • What Inbound Marketing Is Really About

    … personal definition of conversion. This isn’t always about sales. Sometimes, the goal may be just to encourage people to subscribe to newsletters, be a part of a social media following base, and the like. With inbound marketing, converting people should be subtle and natural. You can do this by strategically putting call-to-action buttons or links within…

    Dennis Seymour/ LeapFroggrin Social Paid Search Mobile EMail- 37 readers -
  • The Basics of Content Marketing

    … continue to talk about what content marketing is and our tips for business owners to use, we’d like to make something clear. We hear about how “content is king” day in and day out. But if we are to really call ourselves SEO’s, then we need to admit that other factors, most obvious of which are backlinks, are equally as important. We believe…

    Dennis Seymour/ LeapFroggrin Social Paid Search Content- 31 readers -
  • Staying Away from Dangerous SEO

    … If you’ve read our article about SEO and local SEO, then you already have an understanding of how important they are in promoting your business. SEO (search engine optimization) is quite easy to practice, but for your endeavor to be fruitful, you must be willing to sacrifice time and effort. A good deal of patience goes…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 22 readers -
  • SEO and SEM: Is There a Difference?

    … SEO, but the thing is that you first need to be aware of SEO for your ads to be successful. For instance, you might be using the best tools that will help you get a good spot on the SERPs for your ad, but without knowledge of SEO, you won’t be able to optimize your listing and your landing page in such a way that they will engage the visitors…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 27 readers -
  • Can You Use Instagram for Business?

    … are really serious about Instagram, then use this tool to schedule your posts. Brands that Use Instagram Many companies have also started using Instagram to gain a bigger following base online, and this includes Starbucks, which has over two million followers. What makes the company’s account stand out from the rest is that it features content…

    Dennis Seymour/ LeapFroggrin Social- 28 readers -
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