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The Pinterest Marketing Developer Partners program is now Pinterest Marketing Partners, and specialty groups for measurement and audiences have been added. The social network introduced the Pinterest Marketing Developer Partners program in June 2015, giving select companies access to its ads and content publishing application-programming interfaces.
… Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners. The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook…
… within their social feed. Today that’s less of a reality and, therefore, testing this feature should be a little lower on the priority list. What it is: Advertise applications using the app pins and measure those installs using their mobile measurement partners like Kochava. This means that an advertiser can now track which installs came from…
… engagement to specific advertising partners. Here are five solutions that marketers can use to collect more detailed information about their mobile campaigns. 1. AppsFlyer: Improved understandings of mobile campaign efficiencies. AppsFlyer provides a way for marketers to apply attribution analytics to mobile acquisition and retargeting campaigns…