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  • LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza

    … LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza September 9, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Uber + Visa, Canada’s CN Tower + Aruba, Geoscape, Ping app for AirBnB, Lowe’s with more Robots, Here Maps, Kontakt.io, JCDecaux + Amatil, Sensewhere, Parking Ginza. …

    Asif Khan/ Street Fight- 9 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … and service products. For hardware, charging a one-time upfront fee is the no-brainer—and most common—offering. Hardware-as-a-Service or a deferred, SaaS-like payment scheme, as we have at Kontakt.io, characterizes a more flexible option.” (Philipp von Gilsa, Kontakt.io) 2. Develop value add services. “Beacons themselves have become commodities…

    Stephanie Miles/ Street Fight- 6 readers -
  • LBMA Podcast: Web.com, Alibaba, and Zuckerberg on Oculus OS

    … invests in Groupon with them knowing; Mitsubishi’s mid-air display – it’s like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung…

    Asif Khan/ Street Fight- 12 readers -
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