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  • LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza

    … LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza September 9, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Uber + Visa, Canada’s CN Tower + Aruba, Geoscape, Ping app for AirBnB, Lowe’s with more Robots, Here Maps, Kontakt.io, JCDecaux + Amatil, Sensewhere, Parking Ginza. …

    Asif Khan/ Street Fight- 9 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … down with time, and adding functionality to the beacon itself, and layering management capabilities, are critical to a sustainable business model. Services like traffic analytics, proximity alerts, or even simple welcome messaging can be powerful value add services.” (Shekar Raman, Birdzi) 3. The bigger the deal, the more flexible the pricing…

    Stephanie Miles/ Street Fight- 7 readers -
  • LBMA Podcast: Web.com, Alibaba, and Zuckerberg on Oculus OS

    … invests in Groupon with them knowing; Mitsubishi’s mid-air display – it’s like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung…

    Asif Khan/ Street Fight- 13 readers -