Kool-Aid

  • Google Glass, Good Riddance

    … on how he was innovating news apps and news coverage with the hardware. If anyone could get you into Glass, it’s him. I drank the kool-aid, I can see the future. But the emotional part of my brain was always a little scared of Google Glass and not just because it was basically an invitation to get punched in the face. I’m ok with being a jerk now…

    Inside Facebookin Google- 13 readers -
  • 5 Mistakes That Hold Back Your Content Marketing

    … better be so runaway incredible that you can earn and own an audience soon, before the world of content (potentially) goes from the Wild West, to an overcrowded, hypercompetitive field where standing out to jaded, fatigued consumers is 10 times harder than it is today.” Tao of Twitter author Mark Schaefer calls it “content shock.” Different term…

    Neil Patel/ Content Marketing Institutein Content Twitter- 16 readers -
  • He’s A Peach Of a Guy But He’ll Buy An Apple

    ….” I used to smile and nod my head. Sometimes I would ask them how much Lord Voldemort, er Steve Jobs, was paying them to drink the Kool-Aid and explain that the fervor about Apple was why I didn’t want to get into it. Something about what appeared to be blind loyalty bothered me a bit so for a while I pushed back against it by not even considering…

    The Wonder of Tech- 7 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    … first started working in paid search, I read this content religiously and yes, I drank the Kool-Aid. I trusted nearly every article that I read. However, as I have become a more seasoned marketer, I’ve also become a more discerning reader. The problem is, despite the huge volume of PPC advice out there, a lot of it just isn’t insightful information…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 4 readers -
  • Social selling, social business, social employees and other hype

    … is being generated by over-simplified guru-speak that is out of step with business reality. 1. The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. No more wine and cheese. From now on, it’s vodka and caviar. That change is not going to take place, at least not for a long, long time. I…

    {grow}in Social- 7 readers -
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