• Google Glass, Good Riddance

    … on how he was innovating news apps and news coverage with the hardware. If anyone could get you into Glass, it’s him. I drank the kool-aid, I can see the future. But the emotional part of my brain was always a little scared of Google Glass and not just because it was basically an invitation to get punched in the face. I’m ok with being a jerk now…

    Inside Facebookin Google- 13 readers -
  • 5 Mistakes That Hold Back Your Content Marketing

    …, and severely damaging credibility. Readers are smart, so creating an article with the intent of driving traffic will only prevent your audience from drinking the Kool-Aid you’re serving.” Traffic is still a good thing, and I’m all about building traffic the right way. If you get links, great. Consider it as a nice by-product, but don’t set it forth as your…

    Neil Patel/ Content Marketing Institutein Content Twitter- 16 readers -
  • He’s A Peach Of a Guy But He’ll Buy An Apple

    ….” I used to smile and nod my head. Sometimes I would ask them how much Lord Voldemort, er Steve Jobs, was paying them to drink the Kool-Aid and explain that the fervor about Apple was why I didn’t want to get into it. Something about what appeared to be blind loyalty bothered me a bit so for a while I pushed back against it by not even considering…

    The Wonder of Tech- 8 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    … first started working in paid search, I read this content religiously and yes, I drank the Kool-Aid. I trusted nearly every article that I read. However, as I have become a more seasoned marketer, I’ve also become a more discerning reader. The problem is, despite the huge volume of PPC advice out there, a lot of it just isn’t insightful information…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 7 readers -
  • Social selling, social business, social employees and other hype

    … on here? The surgeons strongly bought based on face-to-face relationships. The data confirmed this, the employees confirmed this, the competitors were capitalizing on that, but the division was too eager to drink the social selling Kool-aid and wasted a lot of time and money. Like any change in strategy, start with the data, not a tactic. Now…

    {grow}in Social- 8 readers -
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