Kpi

  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 33 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching…

    Pam Marketing Nutin Social EMail- 19 readers -
  • An Affiliate Marketing Action Plan: The 5 Cs Approach

    …” products, you may well have more margin to play with by offering a higher commission level. 3. Creatives Create a portfolio of banners – Understand your affiliates and what’s needed to promote your campaign Key actions: Know your affiliate community – According to Econsultancy 55% of affiliates consider text to be the most effective linking…

    Simon Swan/ Geno Prussakovin Affiliate Google Facebook- 16 readers -
  • Social Media Marketing: Digital Agency vs Internal

    … So you've got yourself a great business but want to take it to the next level. You'll need to expand your traditional marketing strategy to include digital marketing channels like social media marketing. But what are your options here? Should you hire a social media manager to work in-house; someone who's creative, communicates well…

    ROI Factor Blogin Social Paid Search EMail- 7 readers -
  • Lead conversion оr how to create a selling call -script?

    …Today we’ll be talking about why creating landing pages, customizing advertising and getting first queries are only halfway to success. Today we’ll offer you a couple of basic recommendations on processing or, more exactly, calling on incoming queries (leads) from … Continue reading → (Read more...) The post Lead conversion оr how to create…

    Ekaterina Golovinova/ Promodo Blog- 5 readers -
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