• Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 37 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching…

    Pam Marketing Nutin Social EMail- 25 readers -
  • An Affiliate Marketing Action Plan: The 5 Cs Approach

    … of times your ad is shown. This is a good metric to understand the effectiveness of a banner creative Conversion – the total number of visits divided by total number of sales generated Average Order value – of sales through the program Share this on Digg this! Share this on Facebook Stumble upon something good? Share it on StumbleUpon Share this on FriendFeed Share this on LinkedIn Share this on Reddit Tweet This! Get Shareaholic …

    Simon Swan/ Geno Prussakovin Affiliate Google Facebook- 17 readers -
  • Social Media Marketing: Digital Agency vs Internal

    … So you've got yourself a great business but want to take it to the next level. You'll need to expand your traditional marketing strategy to include digital marketing channels like social media marketing. But what are your options here? Should you hire a social media manager to work in-house; someone who's creative, communicates well…

    ROI Factor Blogin Social Paid Search EMail- 8 readers -
  • Lead conversion оr how to create a selling call -script?

    …Today we’ll be talking about why creating landing pages, customizing advertising and getting first queries are only halfway to success. Today we’ll offer you a couple of basic recommendations on processing or, more exactly, calling on incoming queries (leads) from … Continue reading → (Read more...) The post Lead conversion оr how to create…

    Ekaterina Golovinova/ Promodo Blog- 5 readers -
Get the top posts daily into your mailbox!
See more
A/B Testing Analysis Analytics Analytics & Marketing Column Analytics & Testing Audience Engagement Best Practices Bounce Rate Brand Brand Differentiation Brand Editor Brand Humanization Brand Publishing Brand Strategy Business Plan Business Planning Campaign Analytics Cart Abandonment Ceo Tips Channel: Analytics & Conversion Cmo Content Content Analytics Content Distribution Content Marketing Content Marketing Metrics Content Marketing Plan Content Marketing Top Posts Content Metrics Content Strategy Content Workflow Software Conversion Analytics Conversion Rate Conversions Cpa Digital Analytics Ecommerce And Retail Email Marketing Entrepreneur Small Business Facebook Google Google Analytics Hotel Internet Marketing How To Inspiration Age Internet Marketing Key Performance Indicators Kpis Leadership Left Leon Wieseltier Make Money Online Marketing 101 Marketing Goals Marketing Plan Marketing Strategy Measurement Mobile Marketing Mobile Usage New Media Trends Online Business Online Marketing Operating System Pbs Plan Planning Popular Qualitative Random Acts Of Marketing Revenue Rod Kurtz Roi Search Marketing Sessions Shane Snow Small Business Marketing Small Business Plan Small Business Social Media Small Business Tips Smo Social Brand Strategy Social Business Social Business Fitness Social Business Strategy Social Media Social Media Analytics Social Media Goals Social Media Metrics Social Media Plan Social Media Planning Social Media Strategy Social Media Tactic Social Media Tips Social Sales Tactics Time On Site Tracking Roi Twitter Plan Websites Workflow
More from around the web