Kpi

  • What Every Hotelier Should Be Analyzing On Google Analytics

    For many hoteliers, analyzing the data on Google Analytics can seem very intimidating especially with the many different reports that are readily available on its platform. At first glance, it can seem like a daunting task to analyze all the graphs, pie charts and numbers, however, when you learn to familiarize yourself with the ‘key’ metrics on Google Analytics, you will make ...

    Melody Ciria/ E-Marketing Associates- 18 readers -
  • How to Assess and Improve Your Social Media Marketing: A Monthly Plan

    Is social media working for you? Want better results? Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering. In this article you’ll discover four monthly assessments to improve your social media marketing results. Discover how to improve your social media marketing with monthly assessments.

    Social Media Examiner- 14 readers -
  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 20 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching…

    Pam Marketing Nutin Social EMail- 18 readers -
  • An Affiliate Marketing Action Plan: The 5 Cs Approach

    … Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set…

    Simon Swan/ Geno Prussakovin Affiliate Google Facebook- 14 readers -
  • Social Media Marketing: Digital Agency vs Internal

    …, and is enthusiastic about the power of social marketing? Or would you be better suited to hand over your business's social marketing campaign to a digital agency, with a team of social media experts at the ready? It may seem that hiring internally is the best and most economical decision, but in reality employees are expensive; they require benefits, sick…

    ROI Factor Blogin Social Paid Search EMail- 4 readers -
  • Lead conversion оr how to create a selling call -script?

    …Today we’ll be talking about why creating landing pages, customizing advertising and getting first queries are only halfway to success. Today we’ll offer you a couple of basic recommendations on processing or, more exactly, calling on incoming queries (leads) from … Continue reading → (Read more...) The post Lead conversion оr how to create…

    Ekaterina Golovinova/ Promodo Blog- 5 readers -
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