• Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 18 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … / template) Content Editorial Calendar Podcast Tutorial (episode 77) 8 Steps to Develop a Social Business Plan (white paper) How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them Ready, Set, Action! How to Activate Your Social Media Communities & Audience Social Marketers, It’s Time to Put Down the Megaphone and Deliver Value …

    Pam Marketing Nutin Social EMail- 16 readers -
  • An Affiliate Marketing Action Plan: The 5 Cs Approach

    … Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set…

    Simon Swan/ Geno Prussakovin Affiliate Google Facebook- 13 readers -
  • Social Media Marketing: Digital Agency vs Internal

    … So you've got yourself a great business but want to take it to the next level. You'll need to expand your traditional marketing strategy to include digital marketing channels like social media marketing. But what are your options here? Should you hire a social media manager to work in-house; someone who's creative, communicates well…

    ROI Factor Blogin Social Paid Search EMail- 4 readers -
  • Lead conversion оr how to create a selling call -script?

    …Today we’ll be talking about why creating landing pages, customizing advertising and getting first queries are only halfway to success. Today we’ll offer you a couple of basic recommendations on processing or, more exactly, calling on incoming queries (leads) from … Continue reading → (Read more...) The post Lead conversion оr how to create…

    Ekaterina Golovinova/ Promodo Blog- 5 readers -
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