Kpi Objectives

  • Dodge Marketing Plan Doom With A Performance Framework

    …. The global account director heard I was an "analytics guy" and thought I could help. I joined him downstairs with the client's VP of marketing as well as six agency people. It turns out the VP had a new boss who wasn't around at the start of the campaign, but wanted to know how the program performed. Here's the rub: The client and agency had…

    Chuck Sharp/ Marketing Land- 18 readers -
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