Kpis

  • The Top 6 Ways to Grow Your App

    … Tech pundits scream: “The app-ocalypse is near! The end of applications is here. Long live chat bots. The app boom is over.” Who will win the race to become the WeChat of the West? Yes, the consumer internet space is shoulder-to-shoulder. Yes, the “grow now, monetize later” pitch is a less palatable to investors that it was maybe five years…

    AllFacebookin Affiliate Social Google Facebook- 20 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • How to create an effective digital marketing strategy

    … of the above questions, you can still adjust your digital marketing strategy during its execution, provided that all the team is flexible to proceed to the necessary changes. 5. Measure The measurement of your digital marketing efforts can occur in every stage, from the planning and the definition of the KPIs, to the execution and the analysis…

    Search Engine Watchin How To's- 19 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … not have been noticed, as it slowly creeped downward over time. Thanks to benchmarking, there is a baseline to return to for context around shifts in KPIs. Another example of the power of benchmarking your social data can be seen with brands looking to leverage social data to assist in supply chain and inventory management, where a market research…

    AllTwitterin Social- 14 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 9 readers -
  • How to create insights from consumers’ click histories

    … or disprove this hypothesis. 2. Tie your analysis to KPIs Your analysis might reveal plenty of information about how consumers reach and interact with your brand or with your competition, but not all information yields actionable insights. You might find that consumers searching your website tend to search three times. That’s interesting, but you…

    Search Engine Watch- 14 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 30 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … in adjacent spaces and will collaborate on things like events, webinars and guides. If you have marketing partners, try to engage with them at least once a week to keep the relationship alive. For example, I recently wrote an article for email marketing company Emma, and Sprout was happy to share it over social. Discuss tactics with your team: You…

    AllTwitterin Social EMail Facebook Twitter- 49 readers -
  • Holiday Marketeer: Holiday Media Budget and KPIs

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover holiday media budget and KPI planning considerations. Nothing says “holiday cheer” like planning your holiday media budget and KPIs. Holiday revenue opportunity is the size…

    Karen Amundson/ BoostBlog- 14 readers -
  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 22 readers -
  • Report: Half of Strategy Game Players Spend Money in First Session

    … Game analytics and personalization platform deltaDNA has released new data, measuring the performance of free-to-play mobile games across four major genres. The data measured over 1,000 games, with a ‘fairly even’ split of iOS and Android titles, and found striking differences between genres when examining key performance indicators (KPIs…

    AllFacebook- 16 readers -
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