Kpis

  • The Top 6 Ways to Grow Your App

    … money, not having a sense of urgency is a primal sin. There are a lot of cost-effective, practical ways to speed up your development cycle and iterate faster. At Santa Monica, Calif.-based mobile startup Science, former MySpace CEO Mike Jones has a full-time development team in India: “We dev on a 24-hour cycle now. When Santa Monica wraps up…

    AllFacebookin Affiliate Social Google Facebook- 31 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 21 readers -
  • How to create an effective digital marketing strategy

    … start by analysing your existing assets and the digital marketing channels to find what you have already achieved, what works, and what can be improved. Owned media This refers to the digital assets that your business owns. It includes your website, your social presence, your blog, your visual content and anything else that belongs to your business…

    Search Engine Watchin How To's- 30 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … of sub-brands is integral to gaining visibility into the volume and emotional impact properties are having on the overall enterprise. It’s probably an oversimplification to say something like, “Every brand health benchmarking analysis is focused on three primary measurements: volume, time and sentiment.” However, at its core, it’s the truth. These…

    AllTwitterin Social- 17 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 10 readers -
  • How to create insights from consumers’ click histories

    … or disprove this hypothesis. 2. Tie your analysis to KPIs Your analysis might reveal plenty of information about how consumers reach and interact with your brand or with your competition, but not all information yields actionable insights. You might find that consumers searching your website tend to search three times. That’s interesting, but you…

    Search Engine Watch- 23 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 35 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … indicators: Your KPIs are what prove whether or not you’re hitting your social media goals. If you change your goals, you’ll have to change your KPIs accordingly. For instance, if your new goal is to drive site traffic instead of boosting branding and awareness, you may change your KPIs from “reach” to “clicks.” Gauge team capacity and needs: Based…

    AllTwitterin Social EMail Facebook Twitter- 65 readers -
  • Holiday Marketeer: Holiday Media Budget and KPIs

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover holiday media budget and KPI planning considerations. Nothing says “holiday cheer” like planning your holiday media budget and KPIs. Holiday revenue opportunity is the size…

    Karen Amundson/ BoostBlog- 20 readers -
  • Why You Need An Independent Analytics Audit

    … measure the right things? Why did they choose the Key Performance Indicators (KPIs) they are reporting on? Do they fully understand how the KPIs correlate to overall business objectives? Do you fully understand the KPIs and their evolution over time? Your gut is probably right, so you decide to initiate an analytics audit conducted by an independent…

    Alan K'necht/ Marketing Land- 33 readers -
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