Kpis

  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 35 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 25 readers -
  • How to create an effective digital marketing strategy

    … else that was earned through word-of-mouth. An analysis of your most successful earned media can offer a great understanding of your next steps regarding your digital marketing strategy and how to reach your goals through the most effective sources. Paid Media Paid media refers to what you have acquired through paid promotion and it may include…

    Search Engine Watchin How To's- 35 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … three measurements can be sliced together to create dozens of useful and strategic KPIs. A huge enterprise business like Amazon might not have worries about overall sentiment metrics or share of voice performance against competitors. However, Amazon’s reach extends beyond the core business of its namesake e-commerce website. Amazon is the parent…

    AllTwitterin Social- 18 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 10 readers -
  • How to create insights from consumers’ click histories

    … or disprove this hypothesis. 2. Tie your analysis to KPIs Your analysis might reveal plenty of information about how consumers reach and interact with your brand or with your competition, but not all information yields actionable insights. You might find that consumers searching your website tend to search three times. That’s interesting, but you…

    Search Engine Watch- 24 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 37 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … indicators: Your KPIs are what prove whether or not you’re hitting your social media goals. If you change your goals, you’ll have to change your KPIs accordingly. For instance, if your new goal is to drive site traffic instead of boosting branding and awareness, you may change your KPIs from “reach” to “clicks.” Gauge team capacity and needs: Based…

    AllTwitterin Social EMail Facebook Twitter- 70 readers -
  • Holiday Marketeer: Holiday Media Budget and KPIs

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover holiday media budget and KPI planning considerations. Nothing says “holiday cheer” like planning your holiday media budget and KPIs. Holiday revenue opportunity is the size…

    Karen Amundson/ BoostBlog- 24 readers -
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