Kpis

  • 9 Affiliate Program KPIs to Review Before the New Year

    … responsible for more than 50 percent of total sales? What about the top 10 or top 25? Are we comfortable with the sales distribution coming from our client’s program? The answer to these questions can provide insight into how much time to spend on our top affiliates and how much budget to allocate in order to optimize their efforts and ensure…

    Acceleration Partners- 9 readers -
  • How to ensure you ask the right questions of your data

    … time, and with only so many hours in the day to use your data effectively, you need to become really skilled at knowing what questions to ask when analyzing results so you find answers that are actionable and relevant. Let’s go through some ways you can get better at this. 1. Have the right objectives and KPIs established before your team begins…

    Search Engine Watchin Paid Search How To's- 12 readers -
  • The Top 6 Ways to Grow Your App

    … Tech pundits scream: “The app-ocalypse is near! The end of applications is here. Long live chat bots. The app boom is over.” Who will win the race to become the WeChat of the West? Yes, the consumer internet space is shoulder-to-shoulder. Yes, the “grow now, monetize later” pitch is a less palatable to investors that it was maybe five years…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … platforms–it can extend to your overall business intelligence tools. When social and marketing platforms integrate seamlessly into your BI tools like Domo, customers can pull key performance indicators across the business into one platform for benchmarking, insights and decisioning. They can then measure results across channels, course correct…

    AllTwitterin Social- 33 readers -
  • How to create an effective digital marketing strategy

    … of the above questions, you can still adjust your digital marketing strategy during its execution, provided that all the team is flexible to proceed to the necessary changes. 5. Measure The measurement of your digital marketing efforts can occur in every stage, from the planning and the definition of the KPIs, to the execution and the analysis…

    Search Engine Watchin How To's- 43 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … three measurements can be sliced together to create dozens of useful and strategic KPIs. A huge enterprise business like Amazon might not have worries about overall sentiment metrics or share of voice performance against competitors. However, Amazon’s reach extends beyond the core business of its namesake e-commerce website. Amazon is the parent…

    AllTwitterin Social- 19 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    … In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the horizon. The biggest topic today: social. It’s been widely embraced, yet it is not fully understood in the world of business-to-business marketing to date. Your company no doubt has a presence…

    AllFacebookin Social- 24 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 12 readers -
  • How to create insights from consumers’ click histories

    … or disprove this hypothesis. 2. Tie your analysis to KPIs Your analysis might reveal plenty of information about how consumers reach and interact with your brand or with your competition, but not all information yields actionable insights. You might find that consumers searching your website tend to search three times. That’s interesting, but you…

    Search Engine Watch- 26 readers -
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