• Benchmarking Social Data: The Key to Social Insights

    … three measurements can be sliced together to create dozens of useful and strategic KPIs. A huge enterprise business like Amazon might not have worries about overall sentiment metrics or share of voice performance against competitors. However, Amazon’s reach extends beyond the core business of its namesake e-commerce website. Amazon is the parent…

    AllTwitterin Social- 9 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 7 readers -
  • How to create insights from consumers’ click histories

    … information is based on consumers’ actual click and browsing behaviors, with records of click-throughs and URLs visited collected in the order they occurred, giving marketers important, industrywide insight into online behavior, the customer journey through the funnel, and user experiences. Rather than providing simple numbers of visits or sales…

    Search Engine Watch- 11 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 25 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes: Whether you’re looking at social media as an organic way to expose your brand to new audiences, a way to drive .

    AllTwitter- 35 readers -
  • Holiday Marketeer: Holiday Media Budget and KPIs

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover holiday media budget and KPI planning considerations. Nothing says “holiday cheer” like planning your holiday media budget and KPIs. Holiday revenue opportunity is the size…

    Karen Amundson/ BoostBlog- 11 readers -
  • Why You Need An Independent Analytics Audit

    … decisions based on irrelevant or even wrong data from happening again? The obvious answer to each question above is to engage a completely independent business to conduct a full and impartial audit of your digital analytics data. The Necessity Of An Independent Analytics Audit To understand the need for an audit and why it should be conducted…

    Alan K'necht/ Marketing Land- 17 readers -
  • Report: Half of Strategy Game Players Spend Money in First Session

    … Game analytics and personalization platform deltaDNA has released new data, measuring the performance of free-to-play mobile games across four major genres. The data measured over 1,000 games, with a ‘fairly even’ split of iOS and Android titles, and found striking differences between genres when examining key performance indicators (KPIs…

    AllFacebook- 14 readers -
  • How To Derail Content Creation Without Even Trying

    … Published 1 min ago 36 Let me start by getting personal for a moment: I love content. I love it so much, in fact, that I kind of hate calling it “content,” as I think the term makes it too easy to generalize and commoditize the amazing work that comes from the writers, artists and developers of the marketing community. Make no mistake…

    Relevancein Social Content How To's- 7 readers -
  • Anatomy of a Growth Marketer: Dae Son, DraftKings

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Boston is perhaps best known for its B2B tech and ecommerce offerings, but it may not surprise Red Sox, Patriots or Bruins fans to know that one of the biggest names in the local startup scene is DraftKings, a daily fantasy sports…

    Nanigans- 12 readers -
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