Kpis

  • How to ensure you ask the right questions of your data

    … time, and with only so many hours in the day to use your data effectively, you need to become really skilled at knowing what questions to ask when analyzing results so you find answers that are actionable and relevant. Let’s go through some ways you can get better at this. 1. Have the right objectives and KPIs established before your team begins…

    Search Engine Watchin Paid Search How To's- 12 readers -
  • The Top 6 Ways to Grow Your App

    … means tapping into existing networks to build your own. Whether sending mobile payment requests or car fare splits or sharing photos via SMS, or sharing a Spotify playlist on Facebook, inherent virality has plenty of precedent in established, successful apps. Nuzzel, the social news app, is the perfect example of this. Founder and CEO Jonathan Abrams…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • How to create an effective digital marketing strategy

    … A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47…

    Search Engine Watchin How To's- 43 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … to benchmark key performance indicators from the last quarter of 2015 to compare them to the metrics generated by the coming holiday season. However, there is so much more to benchmarking social data, as it can be valuable beyond comparing your data against your competitors or your own historical performance. Benchmarking and tracking the health…

    AllTwitterin Social- 19 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    … In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the horizon. The biggest topic today: social. It’s been widely embraced, yet it is not fully understood in the world of business-to-business marketing to date. Your company no doubt has a presence…

    AllFacebookin Social- 24 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 12 readers -
  • How to create insights from consumers’ click histories

    … or disprove this hypothesis. 2. Tie your analysis to KPIs Your analysis might reveal plenty of information about how consumers reach and interact with your brand or with your competition, but not all information yields actionable insights. You might find that consumers searching your website tend to search three times. That’s interesting, but you…

    Search Engine Watch- 26 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 39 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … indicators: Your KPIs are what prove whether or not you’re hitting your social media goals. If you change your goals, you’ll have to change your KPIs accordingly. For instance, if your new goal is to drive site traffic instead of boosting branding and awareness, you may change your KPIs from “reach” to “clicks.” Gauge team capacity and needs: Based…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
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