Kpis

  • Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?

    Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing? Even your nana wants to know why you aren’t doing more video? Well then damn—we don’t have any time to waste.

    Joe Lazauskas/ The Content Strategist- 24 readers -
  • The Top 6 Ways to Grow Your App

    … money, not having a sense of urgency is a primal sin. There are a lot of cost-effective, practical ways to speed up your development cycle and iterate faster. At Santa Monica, Calif.-based mobile startup Science, former MySpace CEO Mike Jones has a full-time development team in India: “We dev on a 24-hour cycle now. When Santa Monica wraps up…

    AllFacebookin Affiliate Social Google Facebook- 38 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, identify in-the-moment services issues and conversations critical to the brand and resolve the most important issues first. Connecting your social listening to your customer-care platforms, such as Conversocial, moves you closer to smarter, faster, more targeted and human customer service. Data-driven lead generation: Social to sales is another…

    AllTwitterin Social- 31 readers -
  • How to create an effective digital marketing strategy

    … A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47…

    Search Engine Watchin How To's- 40 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (Fabric.com), some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 19 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … What you choose to measure in your digital activities can determine how you allocate your resources and provide important insights into consumer behavior. Yet with the increased adoption of mobile devices, user behavior changes rapidly. A report from Think With Google details why businesses need to shift toward mobile-first thinking. The main…

    AllTwitter- 11 readers -
  • How to create insights from consumers’ click histories

    … information is based on consumers’ actual click and browsing behaviors, with records of click-throughs and URLs visited collected in the order they occurred, giving marketers important, industrywide insight into online behavior, the customer journey through the funnel, and user experiences. Rather than providing simple numbers of visits or sales…

    Search Engine Watch- 26 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 38 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … for a place to voice their compliments, complaints or general feedback, customers leverage social sites to do it. In fact, the number of social messages sent to brands requiring responses has risen 28 percent since 2013. Make sure your team responds to every inbound message requiring a response. Monitor and respond to brand mentions: Not every…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
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