Kroger Marketplace

  • Demographics of the Online Grocery Shopper

    … to drive up, have the Kroger team load my car, and check out. If I had one really picky complaint it was that the team substituted Claussen pickles for Vlasic. My guess is that the person loading my groceries was looking in the pickle section instead of the refrigerated section of the store. Oh the humanity! That’s a small price to pay, though…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 3 Keys to Modernizing In-Store Experiences… and Revenue

    … with a dedicated gourmet cheese counter, a Starbucks, a sushi counter, and one-stop shopping for babies, toys, bedroom, bathroom, jewelers, and kitchen. It even had a cafeteria and holiday section. This mammoth store has it all. Or does it? As I was walking through the store looking for laundry detergent, I did notice some efficiencies. One key…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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