Kroger Marketplace

  • Demographics of the Online Grocery Shopper

    … A couple weeks ago I tested Clicklist, Kroger’s online grocery shopping. The system was flawless, with a ton of advantages over grocery shopping. First, I was able to watch my budget while adding each item into my cart. I was able to clearly see every item on sale. The system tracked my most common products I purchased. And it took me 10 minutes…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 3 Keys to Modernizing In-Store Experiences… and Revenue

    … my way back to that corner of the store, picked up my Tide, and walked the circumference… where all the healthy, fresh stuff is. I grabbed a Starbucks, took a break, and then checked out. The in-store experience had two-thirds of the way to being perfect. This infographic from Moki is based on Forrester’s The Future of the Digital Store. It points…

    Douglas Karr/ Marketing Technology Blog- 8 readers -