Kroger Marketplace

  • Demographics of the Online Grocery Shopper

    … A couple weeks ago I tested Clicklist, Kroger’s online grocery shopping. The system was flawless, with a ton of advantages over grocery shopping. First, I was able to watch my budget while adding each item into my cart. I was able to clearly see every item on sale. The system tracked my most common products I purchased. And it took me 10 minutes…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 3 Keys to Modernizing In-Store Experiences… and Revenue

    … with a dedicated gourmet cheese counter, a Starbucks, a sushi counter, and one-stop shopping for babies, toys, bedroom, bathroom, jewelers, and kitchen. It even had a cafeteria and holiday section. This mammoth store has it all. Or does it? As I was walking through the store looking for laundry detergent, I did notice some efficiencies. One key…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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