Krux

Krux is a Swedish doom metal band, created by Leif Edling after Candlemass fell apart for the second time preceding their reunion tour.
Posts about Krux
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 14 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 16 readers -
  • Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

    … Maps has already allowed users to label places like “work” or “daycare,” the connection to Google Calendars will provide marketers an additional way to ensure they stay top of mind. It also opens up Google Maps as another competitive arena for ride-hailing services and booking apps like OpenTable. Salesforce Is Acquiring Krux to Boost its Data…

    Street Fightin Facebook- 11 readers -
  • Google’s impending data platform restrictions raise concerns

    … tracking pixels on Google Display Network unless those DMPs also own the demand-side platform (DSP) executing the transaction. Google’s ad network is the market leader, accounting for 16 percent of the market, according to market research firm LeadLedger. Google pointed to previous comments in which it described the move as a way of preventing data…

    John Mcdermott/ Digiday- 19 readers -
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