Krux

Krux is a Swedish doom metal band, created by Leif Edling after Candlemass fell apart for the second time preceding their reunion tour.
Posts about Krux
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … on quality and accuracy. Companies with registration or single-sign-on processes will generally have much higher match rates across devices, which will, in turn, deliver better scale. Also, be sure to think about the value exchange between the publisher and its end-user. If the user has something to gain by signing up with accurate information, you can…

    AllTwitterin Facebook- 23 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 28 readers -
  • Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

    … Maps has already allowed users to label places like “work” or “daycare,” the connection to Google Calendars will provide marketers an additional way to ensure they stay top of mind. It also opens up Google Maps as another competitive arena for ride-hailing services and booking apps like OpenTable. Salesforce Is Acquiring Krux to Boost its Data…

    Street Fightin Facebook- 13 readers -
  • Google’s impending data platform restrictions raise concerns

    … webpage can also slow down users’ Web browsers. This rule could have significant effects on the entire ad tech industry. Hybrid demand-side platform/data-management platforms such as Turn would not be affected. But standalone DMPs, such Krux and Oracle Data Cloud (formerly BlueKai), would be put at a disadvantage because it would make campaign…

    John Mcdermott/ Digiday- 21 readers -
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