Krux

Krux is a Swedish doom metal band, created by Leif Edling after Candlemass fell apart for the second time preceding their reunion tour.
Posts about Krux
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 15 readers -
  • Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

    … Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks October 4, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow…

    Street Fightin Facebook- 11 readers -
  • Google’s impending data platform restrictions raise concerns

    … webpage can also slow down users’ Web browsers. This rule could have significant effects on the entire ad tech industry. Hybrid demand-side platform/data-management platforms such as Turn would not be affected. But standalone DMPs, such Krux and Oracle Data Cloud (formerly BlueKai), would be put at a disadvantage because it would make campaign…

    John Mcdermott/ Digiday- 20 readers -
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