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As Drake proffered in his hit single, “Headlines”: “They know that the real is on the rise. F*ck them other guys. I even gave them a chance to decide. Now it’s something they know. They know, they know, they know.” Wouldn’t it be great if all content marketers had the same confidence about their headlines and images as Drake does about his career? Well, they can—through opti ...
… Metrics to Stop Measuring,” while well-intentioned, are probably missing the point. That being said, some metrics have proved particularly helpful. Harlin and his co-panelist, Aniq Rahmen, president of advertising analytics company Moat, both pinpointed engaged time and scroll depth as important metrics to examine. Speaking from the ad-sales side…