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  • Embracing the Power of Superfans and Social Media

    …, and it’s crucial to activate superfans to remain loyal and amplify a brand’s products and services. Zumiez, a specialty brand that sells action-sports-related apparel and accessories, engages its superfans with specially curated gift sets and encourages recipients to use a secret hashtag to post pictures of their surprise on Twitter and Instagram…

    Inside Facebookin Social Twitter- 23 readers -