Land O Lakes

  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … Bowl that let users take a “Gatorade shower” by pouring a virtual Gatorade cooler over other people’s snaps. The campaign generated an astounding 160 million impressions, more than the 115 million people who tuned into the game. Why? Because users chose to share the brand instead of being paid to do it. The filter was, quite simply, fun and social…

    AllTwitter- 12 readers -
Get the top posts daily into your mailbox!