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… Yesterday Apple announced that Apple Pay will arrive on Monday October 20th along with the iOS 8.1 update. This is exciting for marketers and further puts an emphasis on the ever-growing importance of mobile. With Apple Pay, consumers can complete purchases by simply scanning their finger on their iPhone (6 or 6 Plus) or iPad (Air 2 or Mini 3…
With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s growing influence. As mentioned in my previous column, digital interactions will influence 50% of in-store sales by the end of 2014 – up from 36% in 2013 – with smartphone adoption accounting for ...