Landing Page

  • Marketing 101: What is a vanity link (or vanity URL)?

    …Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity URL to create a nice, easy, memorable and branded URL to lead your customers from your offline marketing to your landing pages.…

    Daniel Burstein/ MarketingSherpa Blog- 12 readers -
  • After the Click: Setting the Stage for the Landing Page

    …. In an email campaign, the conversation has already started and a landing page is a continuum to that conversation. Why not help users to quickly find what they’re looking for and make a conversion that will quantify your email campaign? Now that we’ve established that the landing page is a crucial component to your campaign, let’s address the fact…

    Movable Ink Blogin SEO EMail- 17 readers -
  • Top Key Performance Indicators for a Local SEO Campaign

    … and conversions in local search. Total Location Landing Page Traffic One of the strongest indicators of a high-performance local SEO campaign is the amount of traffic captured by landing pages unique to a location. This is inherently tied to success for any local SEO campaign. Organic search visitors who find a landing page specific to their location…

    ZOG Digital Blogin SEO- 19 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … companies and OTAs have a massive opportunity to not only show off their destinations and vacation packages, but drive real revenue through hotel bookings and flight reservations. Ready to embark on a social advertising journey? Follow the lead of these four travel companies who are going the extra mile with their ads on Facebook, Instagram and Twitter…

    Nanigansin Social- 16 readers -
  • Your 6 Step Guide to Creating a Holiday Marketing Campaign

    … wants or needs, and the type of goal(s) that you have already determined. For example, if you find out that your intended audience isn’t big into downloading whitepapers but spend hours plugged into podcasts every week, why not create a podcast series? Step 3: Build Your Landing Page Your offer needs a home — a compelling and convincing landing page…

    Visual.lyin Social Paid Search EMail Content- 19 readers -
  • Get Inspired – Blow Your Mind Website Examples!

    … It’s always fun to browse the web for ideas for your website and landing pages. Not only can you see what others are doing, but you can find some truly innovative websites. In this article, we’re going to help you get inspired with blow your mind website examples! Life of Pi An epic website for an epic movie. This mind-blowing site lets you…

    Jon Correll/ 30 readers -
  • 6 Mobile Landing Page Best Practices to Supercharge Conversion Rates

    … Mobile users have very different goals than website users. Screen size, device type and context dramatically change what users want from your site. This is why the best practices that apply to desktop landing pages rarely apply to mobiles. If you want to create delightful, function and conversion-oriented mobile landing pages, here are six best…

    Relevance- 29 readers -
  • 11 quick UX tips to improve landing page conversion

    … It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting point for a business to promote a new product, or a service, but it’s becoming more challenging nowadays to convince customers to trust you. There’s an increasing online…

    Search Engine Watch- 21 readers -
  • How To Build Landing Pages That Convert

    … Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy…

    Visual.lyin Content- 14 readers -
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