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… $60 million with the help of A/B testing Tweet This! Long landing pages have the ability to generate up to 220% more leads than above the fold call-to-action Tweet This! 48% of marketers are building a new landing page for every marketing campaign Tweet This! Companies have recorded an increase of 55% in their leads after increasing…
… page is performing badly. What might actually be happening is that you’re targeting the wrong people in your advertising campaigns. When the landing page and ad targeting don’t align, you’re going to attract the wrong kind of people. They’ll take one look at your landing page, realize it’s not relevant for them and then click the back button…
No matter how you've driven traffic to your landing page, whether through PPC, Social, or Email, it's essential to create stellar copy that will make your traffic convert. It doesn't matter what the end goal conversion is: crisp, catchy, and minimal copy will drive your traffic down the funnel. If your traffic is coming through organically, that's another story, and we'll get to that in a bit.