Landing Page Copywriting

  • First Impressions Last – 5 Reasons You Need A Great Landing Page

    …. According to an article by ABCNews, first impressions are the most important. They indicate the future course of a relationship with someone. Just what does this have to do with your landing page? The BBC tells us that Internet users make up their minds about the quality of your website and the information on it in the blink of an eye. That’s just…

    Jon Correll/ conversionvoodoo.comin EMail- 20 readers -
  • Why Good Content Is Key To Conversion

    … and explain why good content is key to conversion. First, let’s define good content. Content Is… Good content is key to conversion, but before you start writing paragraph after paragraph of copy, let’s define content and look at how it can increase your landing page conversion rate. In our overly digital age, most consumers have no patience…

    Jon Correll/ conversionvoodoo.comin Content- 21 readers -
  • Copywriting Tips For Your eCommerce Brand Pages

    … Quality copywriting increases eCommerce conversion rates. There, we said it. And, yes, that’s where everyone says “Duh! Captain Obvious.” If you’re not a seasoned writer, those words may elicit a bit of fear. But, we urge you to fear not. Copywriting can be accomplished with a little creativity and some great advice. So, you’re in luck…

    Jon Correll/ 17 readers -
  • 10 Copywriting Tips And Techniques For eCommerce Homepages

    … or company mission statements allowed. Write to your audience. Use the word “you.” Steer clear of “me, I and us”. You are talking to the consumer, and this experience is about him/her. #3: Write for Search When you write for search, you are taking care to craft copy that defines what your customers are looking for on your website. Do your…

    Jon Correll/ 23 readers -
  • A Classic Formula for Gut Checking Your Landing Page Headlines

    … This copywriting formula is as classic as a Marlon Brando flick – and it’ll help you write headlines that are just as handsome. ;) If you read any marketing blogs, you know landing page conversions live or die by the copy. But how can you write headlines that reliably convert? No copywriting arsenal is complete without the 4U formula…

    Unbounce- 12 readers -
  • Everything You’ve Been Told About Copywriting is Complete Nonsense

    You’ve been lied to all this time. Image source. Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer. I hate to tell you this, but… you’ve been lied to all this time.

    Stefanie Grieser/ Unbounce- 15 readers -
  • A No-Fail Process For Writing Landing Page Copy That Converts

    … Bummed that your landing page copy isn’t converting? These eight simple steps will help get you on track. Image by Craig Howell via Flickr. Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you…

    Henneke Duistermaat/ Unbounce- 31 readers -
  • Your Advanced Guide to Copywriting for Conversion [Free Ebook]

    … Sometimes you have to cut to the chase: Today we’re launching a free ebook about landing page copywriting that you just HAVE to read. It won’t just make you a better writer. It’ll make you a smarter thinker, a more persuasive marketer and a cooler human being. It’s that good. The Conversion Marketer’s Guide to Landing Page Copywriting…

    Dan Levy/ Unbouncein Twitter- 16 readers -
  • These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails

    … practice” and that you’d be wise not to base your new landing page on what worked for someone else. Disagree? Agree enthusiastically? Then you’ll definitely want to check out these three examples of landing page copywriting “best practice” fails… So-called best practice #1: Never be clever When writing copy for a landing page that will convert…

    Unbounce- 8 readers -
  • 8 Simple But Powerful Landing Page Copywriting Tips

    … You don’t have to be Hemingway to write landing page copy that will resonate with your prospects. Image source. This post is a sneak peek at Ian Lurie’s upcoming webinar, “10 Rules for Landing Page Copy That Converts.” Looking for more advanced copywriting tips? Register below! The “short pitch” is the purest form of marketing. When I started…

    Ian Lurie/ Unbouncein Social Paid Search- 36 readers -
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