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February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations.
…? These are just a handful of questions we take into consideration when performing our heuristic analysis. As you can see, we take a look at every aspect of the site or landing pages. Our team also looks at lead-generation and e-commerce specific questions depending on the client. These questions are meant to be guidelines so can ensure we’re performing…
… To Tweet How do I test? You need to test your landing pages to ensure you’re giving users exactly what they need to make a decision. There are a few different types of tests you can run. A/B Tests An A/B test involves one change to your page. This could be a number of different things. For example, you could change the headline, add testimonials…
… of necessity – I have a client who uses a landing page to provide an eBook in exchange for lead generation information (the usual fields: name, email and phone). Usually this process is a Shawn Kemp style slam dunk for my company – create the eBook image, put in a great value proposition of why the eBook is beneficial to the user and keep the landing…