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January 13, 2017 Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways.
… optimization. Yes, we want to optimize for conversion rate. However, this isn’t the only thing you should focus on. When you’re making optimizations, be sure you’re keeping in mind the main metrics your company needs to track. What are your goals? This could be conversion rate, revenue, average order value, phone calls, lifetime customer value, etc. What…
… of necessity – I have a client who uses a landing page to provide an eBook in exchange for lead generation information (the usual fields: name, email and phone). Usually this process is a Shawn Kemp style slam dunk for my company – create the eBook image, put in a great value proposition of why the eBook is beneficial to the user and keep the landing…