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… February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your…
January 13, 2017 Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways.
… a few. VWO & Optimizely will allow you to run the tests we’ve described. Unbounce will allow you to create an entirely new landing page and continuously test this new page. Why is CRO so Important? You can drive all the traffic in the world to your site but if your site is broken, if your users get frustrated, if it’s hard to navigate, you end up…
… 11,259 companies across 36 different business verticals”. Instead of the generic “our customers love us” a company could verifiably demonstrate the claim by stating “we have a 95% customer retention rate” Instead of the generic “we have a lot of ice cream flavors” a company can (and has) verifiably demonstrated this claim by stating “we have 31 flavors…