Landing Page Optimization

    • 4 Dos and Don’ts with PPC Landing Pages

      Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s and don’ts PPC advertisers should take note of when it comes to crea ...

      Will Green/ ppc.orgin Paid Search- 9 readers -
    • 6 Ways To Optimize Your Leads And Drive Your Business Online

      Is it time to light a fire on your website? Are you looking to increase your online business and lead generation? In this article, we’re going to take a look at some advanced tips for lead conversion. Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse. This might be on a landing page or a blog post.

      Jon Correll/ conversionvoodoo.comin Social- 7 readers -
    • 3 Elements Every Lead Capture Page Needs

      For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want.

      Will Green/ 7 readers -
  • 3 Effective PPC Landing Page Elements to Include

    … Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic which do not provide…

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • Next Level Landing Page Optimization: Before and After the Conversion

    … Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting…

    Amanda Durepos/ Unbounce- 7 readers -
  • Do You Believe In…Conversion Magic?

    … pages that convert at average of 15% or higher. The secret ingredient? For company founder, Patrick Schrodt, it doesn’t boil down to just one. Read on to find out what key ingredients make Patrick’s lead gen landing pages so powerful. Then test them yourself with the new, kick-ass Hyperion template in the Unbounce app. 1. Make your landing pages…

    Unbounce- 10 readers -
  • The Winner

    … The Winner By Cody Campbell on August 11th, 2016 in Landing Page Optimization Be the first to comment About Cody Campbell Comments…

    Unbounce- 4 readers -
  • Test

    … Test By wpengine on July 28th, 2016 in Landing Page Optimization Be the first to comment About wpengine This is the "wpengine" admin user that our staff uses to gain access to your admin area to provide support and troubleshooting. It can only be accessed by a button in our secure log that auto generates a password and dumps that password after the staff member has logged in. We have taken extreme measures to ensure that our own user is not going to be misused to harm any of our clients sites. Comments…

    Unbounce- 9 readers -
  • 2 Ways To Determine a Poorly Converting Landing Page

    … As I have said time and time again on, the landing page can be considered one of, if not the, most important element to a PPC campaign for the plain reason that it is the area where the conversion takes place: the last ‘domino’ to fall over to achieve a conversion. You could have an amazing PPC campaign that brings the best traffic…

    Will Green/ 6 readers -
  • Need Another Set of Eyes on Your Landing Page? [Free Pre-Publish Worksheet]

    … Need another set of eyes on your landing page before you show it to the world? Image source. It’s hard for us to critique our own work objectively. A second set of eyes can reveal things you didn’t even realize were there: a vague unique value proposition, typos or just plain boring copy. But maybe your co-workers are tied up and don’t have…

    Amanda Durepos/ Unbounce- 9 readers -
  • Progressive Profiling: A Cure for Poor Lead Quality and Form Friction

    … profiling, make sure you invest at least as much energy into optimizing your awesome content and the landing pages that go with them. Interested in learning more about landing page optimization? Download this ebook and become an expert at designing landing pages that convert like crazy. By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius. …

    Unbounce- 9 readers -
  • How to Structure a Long-Form Landing Page For Maximum Conversions

    … A long-form landing page uses elements such as videos, infographics, stories, and images to keep visitors engaged and interested. Many content marketing pros are moving to long-form landing pages because it allows them to present the customer with more reasons and more opportunities to convert. These landing pages frequently unfold like a story…

    Rise to the Topin How To's- 7 readers -
  • 3 Ways to Make a Lead Capture Page More Effective

    … As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic to. One of the popular choices for advertisers to use is the lead capture landing page – this is a landing page which has the objective to gain information from the web user. When it comes to optimising a lead capture…

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • Win a Free Trip to CTAConf 2016 [Prize Package Valued at $6,000]

    … TL;DR: Win a trip to the Unbounce Call to Action Conference in Vancouver this upcoming June 19 – 21 (a prize valued at over $6,000) by creating a landing page that converts. For the past two years, we’ve hosted an epic contest to send deserving marketers to our Call to Action Conference in Vancouver. >>This way to win your way to CTAConf…

    Stefanie Grieser/ Unbounce- 9 readers -
  • A Simple but Effective Framework for Landing Page Information Hierarchy

    … Some marketers do an excellent job of laying out information on their landing page so that it tells a story in a way the reader needs to hear it. Not only does that yield awesome conversion rates, it creates an experience for the reader that feels effortless. Other times, information is presented in a way that feels disjointed or out of order…

    Unbounce- 3 readers -
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