Landing Page Optimization

    • Increase Conversions by Improving the Clarity of Your Value Proposition

      Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).

      Oli Gardner/ Unbouncein Paid Search EMail- 13 readers -
  • Optimizing The Landing Page Helps To Improve The Conversion Rate

    … and competitors to optimize your landing page. Knowing about the competitor’s landing page will help you create something better and unique. Piece of Information To enhance the optimization of your landing page to improve conversions you need to gain trust by openly communicating about your business and products. Help your clients by providing them with your…

    ppc.orgin Paid Search- 11 readers -
  • A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017

    …. The first AdWords ad went to this page: The ad on the right went to: A clear $100 off (different than the 20% off the competitors promised) with several other changes resulted in 40% more leads. Affiliate marketing funnels and auto responders to earn more per subscriber I listen to Russell Brunson’s podcast, Marketing in Your Car. He’s one…

    Shock Marketerin Affiliate Social- 15 readers -
  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism…

    Shock Marketer- 9 readers -
  • I stopped using the font, Georgia, and my conversion rate jumped up 23.6%

    … to give you my verbatim ad copy, but I’ll explain the goal, give the conditions, and be very specific with my conversion data. The setup I had a multi-step conversion path. The user tapped an ad on their smartphone and they saw landing page A or B of my split-test. The landing pages were text based (logo, headline, and body copy). They would read…

    Shock Marketer- 10 readers -
  • 4 Things to Know When Creating High Conversion PPC Landing Pages

    … Written by Shahzad Saeed If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed. Before…

    ppc.orgin Paid Search- 11 readers -
  • How Big Brands Use Urgency to Drive Conversions During the Holidays

    … online and in-store over the holidays. Then, we’re going to show you how to apply those same principles to your landing pages, so that you can create high-converting offers in time for the Christmas sales. Urgency: Nothing new at Target If anyone knows when these Target ads are from, please drop a comment below. They certainly predate the internet…

    Unbouncein EMail How To's- 10 readers -
  • Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

    … wanted and the main landing page ready to go, we launched the campaign. 3. Do ongoing optimization and A/B testing Even if you use best practices to set up a campaign, things may not always go as planned. Real-world performance can throw a few curve balls. In our case, while we did find that our campaign was performing a lot better than the old…

    Unbouncein Paid Search- 13 readers -
  • 4 Dos and Don’ts with PPC Landing Pages

    … Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s and don’ts PPC advertisers should…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • 3 Effective PPC Landing Page Elements to Include

    … Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic which do not provide…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 3 Elements Every Lead Capture Page Needs

    … For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want…

    Will Green/ ppc.org- 12 readers -
  • 6 Ways To Optimize Your Leads And Drive Your Business Online

    … Is it time to light a fire on your website? Are you looking to increase your online business and lead generation? In this article, we’re going to take a look at some advanced tips for lead conversion. Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse…

    Jon Correll/ conversionvoodoo.comin Social- 11 readers -
  • Next Level Landing Page Optimization: Before and After the Conversion

    … Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting…

    Amanda Durepos/ Unbounce- 14 readers -
  • Do You Believe In…Conversion Magic?

    … pages that convert at average of 15% or higher. The secret ingredient? For company founder, Patrick Schrodt, it doesn’t boil down to just one. Read on to find out what key ingredients make Patrick’s lead gen landing pages so powerful. Then test them yourself with the new, kick-ass Hyperion template in the Unbounce app. 1. Make your landing pages…

    Unbounce- 16 readers -
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