Landing Page Optimization

    • 2 Reasons Not to Use a Click Through Landing Page in PPC

      For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use exisiting webpages as the landing page for PPC campaigns.

      Will Green/ 10 readers -
    • Advertising Tips When You Are Just Starting Out

      A common misconception among startup entrepreneurs is that traction is more important than revenue in the early days of business. And it is possible that this strategy could be a good basis for the following advertising tips. But this tactic will only be helpful to you if your business is flush with VC funding and if you want to increase your valuation by scaling up really fast.

      Growmap- 7 readers -
  • 7 Must-Haves for a Landing Page

    … to your site. When built innovatively, a landing page can act as the cornerstone of a successful online marketing campaign. Why So Much Fuss About Landing Pages? “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” -Seth Godin The landing page is the PLACE where conversions happen. Having an effective landing…

    Growmapin Mobile- 16 readers -
  • 9 Lessons On Home Page Optimization From A Multiple Choice Test

    … When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test.... The post 9 Lessons On Home Page Optimization From A Multiple Choice Test appeared first on Conversion Sciences. …

    Jacob Mcmillen/ The Conversion Scientist- 20 readers -
  • 5 Elements to Include on a PPC Landing Page

    … The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign. This makes it clear…

    Will Green/ ppc.orgin Social- 9 readers -
  • Optimizing The Landing Page Helps To Improve The Conversion Rate

    … can have a mind blowing effect on your conversion rate. Better the landing page more is the conversion rate if it provides the users what they want. Here are few tips to optimize your landing page. Attractive Design The overall design of the landing page should be appealing and eye catching. You should build it neatly, and it should…

    ppc.orgin Paid Search- 12 readers -
  • A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017

    I’m going share actionable tips I learned from Affiliate Summit to write better ad copy, improve your conversion rate, scale on Facebook ads, and business meeting strategies (not your typical “networking” tips). ASW17 was at the Paris Hotel in Las Vegas. It’s great if you’re trying to find more ways improve your online ad campaign’s profits.

    Shock Marketer- 19 readers -
  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism…

    Shock Marketer- 9 readers -
  • I stopped using the font, Georgia, and my conversion rate jumped up 23.6%

    … to give you my verbatim ad copy, but I’ll explain the goal, give the conditions, and be very specific with my conversion data. The setup I had a multi-step conversion path. The user tapped an ad on their smartphone and they saw landing page A or B of my split-test. The landing pages were text based (logo, headline, and body copy). They would read…

    Shock Marketer- 11 readers -
  • 4 Things to Know When Creating High Conversion PPC Landing Pages

    … spending advertising budget, you’ll need to ensure that the landing page is optimized for conversion in order to bring in results. Or else, you’ll be losing lots of money on the table. In this post, I’ll explain a few things you need to know before creating a high conversion landing page for your next PPC campaign. Landing pages vs. microsite- Which…

    ppc.orgin Paid Search- 15 readers -
  • How Big Brands Use Urgency to Drive Conversions During the Holidays

    … online and in-store over the holidays. Then, we’re going to show you how to apply those same principles to your landing pages, so that you can create high-converting offers in time for the Christmas sales. Urgency: Nothing new at Target If anyone knows when these Target ads are from, please drop a comment below. They certainly predate the internet…

    Unbouncein EMail How To's- 10 readers -
  • Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

    … wanted and the main landing page ready to go, we launched the campaign. 3. Do ongoing optimization and A/B testing Even if you use best practices to set up a campaign, things may not always go as planned. Real-world performance can throw a few curve balls. In our case, while we did find that our campaign was performing a lot better than the old…

    Unbouncein Paid Search- 21 readers -
  • 4 Dos and Don’ts with PPC Landing Pages

    … Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s and don’ts PPC advertisers should…

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • 3 Effective PPC Landing Page Elements to Include

    … Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic which do not provide…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • 3 Elements Every Lead Capture Page Needs

    … For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want…

    Will Green/ 15 readers -
  • 6 Ways To Optimize Your Leads And Drive Your Business Online

    … hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward. Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward. You want to pay the most attention to your…

    Jon Correll/ conversionvoodoo.comin Social- 16 readers -
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