Landing Page Optimization

    • How Big Brands Use Urgency to Drive Conversions During the Holidays

      Hurry! Holiday shopping is upon us, which means big conversion opportunities await. Image via Shutterstock. What’s worse than not being able to find the perfect Christmas gift for someone you love? How about finding it, then realizing it’s sold out? Sold out. The thought alone is enough to cause a pre-Christmas meltdown, but while we’re all fretting over the perfect gift, b ...

      Unbouncein EMail How To's- 10 readers -
    • 4 Things to Know When Creating High Conversion PPC Landing Pages

      Written by Shahzad Saeed If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed.

      ppc.orgin Paid Search- 9 readers -
    • I stopped using the font, Georgia, and my conversion rate jumped up 23.6%

      I’ve seen numerous studies about how serif fonts (the ones with the little “tails”–like Georgia and Times New Roman) result in much better readership than sans serif (without the “tails”–like Arial and Verdana). And, I’ve seen studies state the exact opposite. This is important: when more people read your ad, it means more sales.

      Shock Marketer- 6 readers -
  • Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

    … in about 80 ad groups. Our approach would give us the most control over the campaign, ensuring precise message match between keywords and ads, high quality scores and click-through rates, while keeping keyword cost per click at a reasonable level — even for the top three ad slots. Below are three examples of the ad groups we created. Ad Group Sales…

    Unbouncein Paid Search- 8 readers -
  • 4 Dos and Don’ts with PPC Landing Pages

    … Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s and don’ts PPC advertisers should…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 3 Effective PPC Landing Page Elements to Include

    … Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic which do not provide…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • 3 Elements Every Lead Capture Page Needs

    … For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want…

    Will Green/ ppc.org- 8 readers -
  • 6 Ways To Optimize Your Leads And Drive Your Business Online

    … hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward. Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward. You want to pay the most attention to your…

    Jon Correll/ conversionvoodoo.comin Social- 7 readers -
  • Next Level Landing Page Optimization: Before and After the Conversion

    … Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting…

    Amanda Durepos/ Unbounce- 8 readers -
  • Do You Believe In…Conversion Magic?

    … pages that convert at average of 15% or higher. The secret ingredient? For company founder, Patrick Schrodt, it doesn’t boil down to just one. Read on to find out what key ingredients make Patrick’s lead gen landing pages so powerful. Then test them yourself with the new, kick-ass Hyperion template in the Unbounce app. 1. Make your landing pages…

    Unbounce- 13 readers -
  • The Winner

    … The Winner By Cody Campbell on August 11th, 2016 in Landing Page Optimization Be the first to comment About Cody Campbell Comments…

    Unbounce- 4 readers -
  • Test

    … Test By wpengine on July 28th, 2016 in Landing Page Optimization Be the first to comment About wpengine This is the "wpengine" admin user that our staff uses to gain access to your admin area to provide support and troubleshooting. It can only be accessed by a button in our secure log that auto generates a password and dumps that password after the staff member has logged in. We have taken extreme measures to ensure that our own user is not going to be misused to harm any of our clients sites. Comments…

    Unbounce- 9 readers -
  • 2 Ways To Determine a Poorly Converting Landing Page

    … As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element to a PPC campaign for the plain reason that it is the area where the conversion takes place: the last ‘domino’ to fall over to achieve a conversion. You could have an amazing PPC campaign that brings the best traffic…

    Will Green/ ppc.org- 7 readers -
  • Need Another Set of Eyes on Your Landing Page? [Free Pre-Publish Worksheet]

    … Need another set of eyes on your landing page before you show it to the world? Image source. It’s hard for us to critique our own work objectively. A second set of eyes can reveal things you didn’t even realize were there: a vague unique value proposition, typos or just plain boring copy. But maybe your co-workers are tied up and don’t have…

    Amanda Durepos/ Unbounce- 10 readers -
  • Progressive Profiling: A Cure for Poor Lead Quality and Form Friction

    … profiling, make sure you invest at least as much energy into optimizing your awesome content and the landing pages that go with them. Interested in learning more about landing page optimization? Download this ebook and become an expert at designing landing pages that convert like crazy. By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius. …

    Unbounce- 10 readers -
  • How to Structure a Long-Form Landing Page For Maximum Conversions

    … that makes people want to scroll and read more Keep in mind that your landing page headlines are probably searchable. Keep them short for SEO optimization, ideally about 6 or 7 words per headline. Using Images And Videos is More Compelling And Convincing Than Using Text One technique that is very on trend, visually appealing, and quite effective…

    Rise to the Topin How To's- 8 readers -
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