Landing Page Optimization

  • Marketing 101: What is a vanity link (or vanity URL)?

    …Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity URL to create a nice, easy, memorable and branded URL to lead your customers from your offline marketing to your landing pages.…

    Daniel Burstein/ MarketingSherpa Blog- 12 readers -
  • Advertising Tips When You Are Just Starting Out

    … valuation by scaling up really fast. Focusing on traction over revenue will likely kill most of the bootstrapped startups out there. One of the quickest ways to get your cash registers ticking is through ads. Organic growth from sources such as SEO and word of mouth referrals can take a long time to materialize. But advertising can also be tricky…

    Growmap- 17 readers -
  • 2 Reasons Not to Use a Click Through Landing Page in PPC

    … For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use exisiting webpages as the landing…

    Will Green/ ppc.org- 11 readers -
  • 7 Must-Haves for a Landing Page

    … A landing page plays a major role in grabbing the attention of your prospects. Photo by Christopher Harris If done the right way, this page can be a dream come true when it comes to generating leads. What Is a Landing Page? A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors…

    Growmapin Mobile- 18 readers -
  • 9 Lessons On Home Page Optimization From A Multiple Choice Test

    … When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test.... The post 9 Lessons On Home Page Optimization From A Multiple Choice Test appeared first on Conversion Sciences. …

    Jacob Mcmillen/ The Conversion Scientist- 20 readers -
  • 5 Elements to Include on a PPC Landing Page

    … The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign. This makes it clear…

    Will Green/ ppc.orgin Social- 9 readers -
  • Increase Conversions by Improving the Clarity of Your Value Proposition

    Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).

    Oli Gardner/ Unbounce- 18 readers -
  • Optimizing The Landing Page Helps To Improve The Conversion Rate

    … can have a mind blowing effect on your conversion rate. Better the landing page more is the conversion rate if it provides the users what they want. Here are few tips to optimize your landing page. Attractive Design The overall design of the landing page should be appealing and eye catching. You should build it neatly, and it should…

    ppc.orgin Paid Search- 12 readers -
  • A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017

    … I’m going share actionable tips I learned from Affiliate Summit to write better ad copy, improve your conversion rate, scale on Facebook ads, and business meeting strategies (not your typical “networking” tips). ASW17 was at the Paris Hotel in Las Vegas. It’s great if you’re trying to find more ways improve your online ad campaign’s profits…

    Shock Marketerin Affiliate Social- 22 readers -
  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … still so vague that you are the first to put it into words. Here, above all, is the type of headline that never attempts to sell a product or a performance, but simply tries to sell the remainder of the ad itself—the information that follows on the page. At this final stage, your ad does not mention a benefit or a solution. It’s completely curiosity driven. The your landing page must lead from that vague ad to amazing copywriting. …

    Shock Marketer- 9 readers -
  • I stopped using the font, Georgia, and my conversion rate jumped up 23.6%

    … to give you my verbatim ad copy, but I’ll explain the goal, give the conditions, and be very specific with my conversion data. The setup I had a multi-step conversion path. The user tapped an ad on their smartphone and they saw landing page A or B of my split-test. The landing pages were text based (logo, headline, and body copy). They would read…

    Shock Marketer- 11 readers -
  • 4 Things to Know When Creating High Conversion PPC Landing Pages

    … spending advertising budget, you’ll need to ensure that the landing page is optimized for conversion in order to bring in results. Or else, you’ll be losing lots of money on the table. In this post, I’ll explain a few things you need to know before creating a high conversion landing page for your next PPC campaign. Landing pages vs. microsite- Which…

    ppc.orgin Paid Search- 15 readers -
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