Landing Page Optimization

  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism…

    Shock Marketer- 9 readers -
  • I stopped using the font, Georgia, and my conversion rate jumped up 23.6%

    … to give you my verbatim ad copy, but I’ll explain the goal, give the conditions, and be very specific with my conversion data. The setup I had a multi-step conversion path. The user tapped an ad on their smartphone and they saw landing page A or B of my split-test. The landing pages were text based (logo, headline, and body copy). They would read…

    Shock Marketer- 8 readers -
  • 4 Things to Know When Creating High Conversion PPC Landing Pages

    … Written by Shahzad Saeed If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed. Before…

    ppc.orgin Paid Search- 11 readers -
  • How Big Brands Use Urgency to Drive Conversions During the Holidays

    … online and in-store over the holidays. Then, we’re going to show you how to apply those same principles to your landing pages, so that you can create high-converting offers in time for the Christmas sales. Urgency: Nothing new at Target If anyone knows when these Target ads are from, please drop a comment below. They certainly predate the internet…

    Unbouncein EMail How To's- 10 readers -
  • Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

    … in about 80 ad groups. Our approach would give us the most control over the campaign, ensuring precise message match between keywords and ads, high quality scores and click-through rates, while keeping keyword cost per click at a reasonable level — even for the top three ad slots. Below are three examples of the ad groups we created. Ad Group Sales…

    Unbouncein Paid Search- 8 readers -
  • 4 Dos and Don’ts with PPC Landing Pages

    … Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s and don’ts PPC advertisers should…

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 3 Effective PPC Landing Page Elements to Include

    … Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic which do not provide…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • 3 Elements Every Lead Capture Page Needs

    … For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want…

    Will Green/ ppc.org- 9 readers -
  • 6 Ways To Optimize Your Leads And Drive Your Business Online

    … hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward. Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward. You want to pay the most attention to your…

    Jon Correll/ conversionvoodoo.comin Social- 10 readers -
  • Next Level Landing Page Optimization: Before and After the Conversion

    … Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting…

    Amanda Durepos/ Unbounce- 9 readers -
  • Do You Believe In…Conversion Magic?

    … pages that convert at average of 15% or higher. The secret ingredient? For company founder, Patrick Schrodt, it doesn’t boil down to just one. Read on to find out what key ingredients make Patrick’s lead gen landing pages so powerful. Then test them yourself with the new, kick-ass Hyperion template in the Unbounce app. 1. Make your landing pages…

    Unbounce- 14 readers -
  • The Winner

    … The Winner By Cody Campbell on August 11th, 2016 in Landing Page Optimization Be the first to comment About Cody Campbell Comments…

    Unbounce- 4 readers -
  • Test

    … Test By wpengine on July 28th, 2016 in Landing Page Optimization Be the first to comment About wpengine This is the "wpengine" admin user that our staff uses to gain access to your admin area to provide support and troubleshooting. It can only be accessed by a button in our secure log that auto generates a password and dumps that password after the staff member has logged in. We have taken extreme measures to ensure that our own user is not going to be misused to harm any of our clients sites. Comments…

    Unbounce- 9 readers -
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