Landing Page Optimization

  • 7 Must-Haves for a Landing Page

    … A landing page plays a major role in grabbing the attention of your prospects. Photo by Christopher Harris If done the right way, this page can be a dream come true when it comes to generating leads. What Is a Landing Page? A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors…

    Growmapin Mobile- 12 readers -
  • 9 Lessons On Home Page Optimization From A Multiple Choice Test

    … When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test.... The post 9 Lessons On Home Page Optimization From A Multiple Choice Test appeared first on Conversion Sciences. …

    Jacob Mcmillen/ The Conversion Scientist- 20 readers -
  • 5 Elements to Include on a PPC Landing Page

    … The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign. This makes it clear…

    Will Green/ ppc.orgin Social- 9 readers -
  • Optimizing The Landing Page Helps To Improve The Conversion Rate

    … and competitors to optimize your landing page. Knowing about the competitor’s landing page will help you create something better and unique. Piece of Information To enhance the optimization of your landing page to improve conversions you need to gain trust by openly communicating about your business and products. Help your clients by providing them with your…

    ppc.orgin Paid Search- 12 readers -
  • A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017

    I’m going share actionable tips I learned from Affiliate Summit to write better ad copy, improve your conversion rate, scale on Facebook ads, and business meeting strategies (not your typical “networking” tips). ASW17 was at the Paris Hotel in Las Vegas. It’s great if you’re trying to find more ways improve your online ad campaign’s profits.

    Shock Marketer- 17 readers -
  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … still so vague that you are the first to put it into words. Here, above all, is the type of headline that never attempts to sell a product or a performance, but simply tries to sell the remainder of the ad itself—the information that follows on the page. At this final stage, your ad does not mention a benefit or a solution. It’s completely curiosity driven. The your landing page must lead from that vague ad to amazing copywriting. …

    Shock Marketer- 9 readers -
  • I stopped using the font, Georgia, and my conversion rate jumped up 23.6%

    … to give you my verbatim ad copy, but I’ll explain the goal, give the conditions, and be very specific with my conversion data. The setup I had a multi-step conversion path. The user tapped an ad on their smartphone and they saw landing page A or B of my split-test. The landing pages were text based (logo, headline, and body copy). They would read…

    Shock Marketer- 11 readers -
  • 4 Things to Know When Creating High Conversion PPC Landing Pages

    … Written by Shahzad Saeed If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed. Before…

    ppc.orgin Paid Search- 14 readers -
  • How Big Brands Use Urgency to Drive Conversions During the Holidays

    … online and in-store over the holidays. Then, we’re going to show you how to apply those same principles to your landing pages, so that you can create high-converting offers in time for the Christmas sales. Urgency: Nothing new at Target If anyone knows when these Target ads are from, please drop a comment below. They certainly predate the internet…

    Unbouncein EMail How To's- 10 readers -
  • Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

    … in about 80 ad groups. Our approach would give us the most control over the campaign, ensuring precise message match between keywords and ads, high quality scores and click-through rates, while keeping keyword cost per click at a reasonable level — even for the top three ad slots. Below are three examples of the ad groups we created. Ad Group Sales…

    Unbouncein Paid Search- 18 readers -
  • 4 Dos and Don’ts with PPC Landing Pages

    Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s and don’ts PPC advertisers should take note of when it comes to crea ...

    Will Green/ ppc.org- 13 readers -
  • 3 Effective PPC Landing Page Elements to Include

    … Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic which do not provide…

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • 3 Elements Every Lead Capture Page Needs

    … For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want…

    Will Green/ ppc.org- 14 readers -
  • 6 Ways To Optimize Your Leads And Drive Your Business Online

    … hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward. Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward. You want to pay the most attention to your…

    Jon Correll/ conversionvoodoo.comin Social- 14 readers -
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