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… to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…
The following is a guest post by my friend Dave Bird. Dave has written for LukePeerFly.com before with his awesome article on social proof. Enjoy! Landing page segmentation, three little words that kept rattling in my head as I poured another drink. It was a night like any other, the sun was down, the Jack was open, and there were no signs of getting any sleep.