Landing Pages

    • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

      January 31, 2017 What’s one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing and understandable.

      PPC Heroin Paid Search- 11 readers -
    • Analytics as the Foundation for Successful Landing Page Optimizations

      February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations.

      PPC Hero- 14 readers -
    • How to Make Better Landing Pages for Higher Conversions

      Building landing pages is one of the best things you can do for your lead generation campaign. If optimized correctly, landing pages will help you turn visitors into leads. However, everything in them must be spot-on to be effective in converting your audience. Below are ten tips you can apply right now to your landing pages to achieve higher conversions: 1.

      Christopher Jan Benitez/ The Blog Heraldin How To's- 11 readers -
  • 7 High-Converting Landing Page Examples for Your Personal Swipe File

    … to offer a friendly transition – we marketers generally speak of converting audience members into paying customers. Truth be told, there are few digital marketing areas where conversion is more commonly (and passionately) talked about than landing pages. Just as other missionaries based their preaching efforts off of Livingstone’s actions to achieve…

    Jeffbullas's Blog- 25 readers -
  • 6 Components of A Successful CRO Program

    …? These are just a handful of questions we take into consideration when performing our heuristic analysis. As you can see, we take a look at every aspect of the site or landing pages. Our team also looks at lead-generation and e-commerce specific questions depending on the client. These questions are meant to be guidelines so can ensure we’re performing…

    PPC Heroin Paid Search- 16 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … Mattress Clarity as an example. Companies in the mattress industry know that the site owner, Joe Auer, is an influential figure in the industry. So they send him mattresses to review, and he provides honest ratings and analyses for customers. Is there a similar website, blogger or social media figure in your niche that you can connect with? A free product…

    AllFacebookin Social Facebook How To's- 19 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … showcase clearly in your offer. Also, let the price be competitive depending on what the market has. Scenario 2: An Inefficient Website Once you have ruled out the campaign factor or fixed the issue, your next culprit could be the website. Perhaps your website is appealing enough. However, how effective are the landing pages? What about its design…

    Marketing Technology Blog- 14 readers -
  • CRO for PPC: Back to the Basics

    … To Tweet How do I test? You need to test your landing pages to ensure you’re giving users exactly what they need to make a decision. There are a few different types of tests you can run. A/B Tests An A/B test involves one change to your page. This could be a number of different things. For example, you could change the headline, add testimonials…

    PPC Heroin Paid Search- 19 readers -
  • Digital Santa Presents – Landing Pages

    … 24 November 2016 | Joe Paul Digital Santa Presents – Landing Pages Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. In our last post, Digital Santa was focusing on the speed of his sledge, but what about landing…

    Tamar SEO and Social Blogin SEO- 11 readers -
  • 5 Signs of a Weak Social Media Campaign

    … making a purchase on your website comes from. Paul Lepa, lead digital marketing campaign manager at PearlsOnly, said his company was able to identify that users from Pinterest converted more from social media referrals, adding: Our report was aided by combining Google Analytics in-depth traffic reporting with using UTMs, which was instrumental…

    AllFacebookin Social Facebook- 14 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … on the Facebook page, which will constantly remind your audience of your offer and how to use it. Each image and text update should have elements of urgency forcing your customers to act immediately or lose the coupon offer. Create a landing page Depending on the goal of your campaign, your Facebook audience can be redirected to a landing page to redeem…

    AllFacebookin Social Facebook- 15 readers -
  • Ready to Sell Your Products or Services? We’re Here to Help

    … about marketing as it is about connection. This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff. On Tuesday, I was tickled to see Beth Hayden riffing on a presentation I did at our live event in 2015, cracking open the three essential elements your landing pages need to make more…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Build Landing Pages that Convert with These 3 Smart Steps

    … It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the time, I was familiar…

    Beth Hayden/ Copyblogger- 27 readers -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … October 24, 2016 Hopefully, you’re well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that’s it. They’re guidelines. Best practices are not absolute. They don’t always work in every situation. And this is why we (join me in this one, let’s say…

    PPC Hero- 16 readers -
  • Successful Lead Generation Must Include Content and Offers

    … specific reasons to trust you. Show one or two glowing, written testimonials from your happy customers. And have a strong, impossible-to-ignore call to action – more on this in a moment. Important: Remember that at this stage, you are not selling your company’s product or service. You are using your landing page to “sell” your reader on accepting…

    John Rugh/ Relevancein Paid Search Content- 16 readers -
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