Landing Pages

  • Why Online Polls Are Critical To Understanding Your Users

    … you back from purchasing from us today? As you can see, polls can really provide valuable information surrounding what gets users through the funnel and what they experience in their journey as long as we ask the right questions. Not only can we better understand the behavior of users who are driven and motivated to choose our service, but we can…

    PPC Hero- 13 readers -
  • 3 Easy Landing Page Updates To Improve Quality Score

    … August 16, 2017 If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s out of our control? What changes can we make…

    PPC Heroin Paid Search- 12 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • 5 Design Elements that Work Well for Mobile Conversion

    …, do your best to get creative. For example, if you are selling an eBook to help makers generate revenue on Etsy, you might want to show high-res close-ups of artists and their crafts. Think outside the box and explore what other business owners are doing in your industry. Landing Pages That Encourage Scrolling When a visitor comes to your website…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 13 readers -
  • Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?

    … depending on the device you’re using. However, site responsiveness doesn’t consider the intent and goal of your mobile visitors, as we just discussed. For example, Will your mobile visitors read all the content? Is it clear what the main goal of the page is? Are you answering their question(s) right away or do they have to dig for the answers…

    PPC Hero- 19 readers -
  • 3 Tips on High-Conversion Copy from a Sales Page Specialist

    … I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in order to make more sales…

    Beth Hayden/ Copyblogger- 19 readers -
  • Always Remain Congruent In Your PPC Efforts

    … May 8, 2017 All clients are different and value specific metrics more than others. One of the metrics I hear about the most is conversions. As a paid search marketer, I spend my time driving traffic to our desired landing pages, but I can’t force the user to convert. That’s when I go to our trusty CRO department and ask if we can work together…

    PPC Heroin Paid Search- 19 readers -
  • 17 Tricks for Boosting Conversions On Any Landing Page

    … Your new year’s resolution? Boosting conversion rates, increasing business leads and achieving success! You probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle – you either need to get more specialized landing pages, or perfect them so a visitor considers…

    Jeffbullas's Blogin Paid Search- 25 readers -
  • Tools Providing Audience Data for Optimizing Landing Pages

    … April 17, 2017 Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to have to make these optimizations. The ultimate goal of these tools is to gather data about your users. Who is your audience…

    PPC Hero- 16 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    … March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only…

    PPC Heroin Paid Search- 20 readers -
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