Landing Pages

    • CRO for PPC: Back to the Basics

      December 8, 2016 Whether you’re completely new to the PPC industry or you’re an expert, there are always questions around what CRO is and why it’s important. I’ll walk you through what CRO is, what kind of testing you can do to optimize and why this is so important to your PPC account. What is CRO? CRO stands for conversion rate optimization. Yes, we want to optimize for conversion rate.

      PPC Heroin Paid Search- 16 readers -
    • Digital Santa Presents – Landing Pages

      24 November 2016 | Joe Paul Digital Santa Presents – Landing Pages Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. In our last post, Digital Santa was focusing on the speed of his sledge, but what about landing it? So this week, we will be focu ...

      Tamar SEO and Social Blogin SEO- 7 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 13 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … on the Facebook page, which will constantly remind your audience of your offer and how to use it. Each image and text update should have elements of urgency forcing your customers to act immediately or lose the coupon offer. Create a landing page Depending on the goal of your campaign, your Facebook audience can be redirected to a landing page to redeem…

    AllFacebookin Social Facebook- 11 readers -
  • Ready to Sell Your Products or Services? We’re Here to Help

    … about marketing as it is about connection. This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff. On Tuesday, I was tickled to see Beth Hayden riffing on a presentation I did at our live event in 2015, cracking open the three essential elements your landing pages need to make more…

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • Build Landing Pages that Convert with These 3 Smart Steps

    … It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the time, I was familiar…

    Beth Hayden/ Copyblogger- 18 readers -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … it audibly) always test everything. But if you are not of this mind or if you honestly believe that everything you change on a landing page does not need to be tested first then please, please read on. Today, I’m going to show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively…

    PPC Hero- 13 readers -
  • Successful Lead Generation Must Include Content and Offers

    … the next piece of your lead gen puzzle, landing pages, much more effective! Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Landing Pages: A Lead Generation Must-Have Where does this “selling” of your content offer happen? It may start in a PPC ad. It may start in a blog post…

    John Rugh/ Relevancein Paid Search Content- 11 readers -
  • The Key to Global Selling Success: Accurate Translation

    … Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever…

    Karon Thackston/ Marketing Words Blog- 13 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … September 19, 2016 Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying “Know your audience” tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process…

    PPC Hero- 10 readers -
  • Facebook Begins Prefetching to Improve Mobile Site Speed

    … Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order…

    David Cohen/ AllTwitterin Facebook- 11 readers -
  • It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

    … August 9, 2016 You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your…

    PPC Hero- 7 readers -
  • How to Track ClickFunnels Upsells (OTO pages) using Thrive

    … ClickFunnels is one of the most useful tools for building funnel landing page sequences without the need to know in depth web design. Great for marketers who are non-technical. In ClickFunnels, you may have a sequence of pages. There might be an opt-in, an initial sale, and multiple upsells after that (OTO pages in ClickFunnels). You can have…

    Tom Fang/ iPyxel Creations- 15 readers -
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