Landing Pages

  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 13 readers -
  • Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?

    … you have a responsive site?” Today, we’ll learn the importance of your mobile experience and why a responsive site might not be enough. Understanding Mobile Behavior Even though mobile devices are used more than desktop, we’re still seeing lower conversion rates. We need to understand the user journey of our mobile visitors. People utilize…

    PPC Hero- 15 readers -
  • 3 Tips on High-Conversion Copy from a Sales Page Specialist

    … I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in order to make more sales…

    Beth Hayden/ Copyblogger- 17 readers -
  • Always Remain Congruent In Your PPC Efforts

    … work hard on adding keywords in our ads and make the ad copy relevant to the search and to the landing page. Once users are on that page the message should be exactly what they were looking for when they clicked on your ad. After those first few months, you might find that you don’t rely on the landing page because you understand the business…

    PPC Heroin Paid Search- 16 readers -
  • 17 Tricks for Boosting Conversions On Any Landing Page

    … Your new year’s resolution? Boosting conversion rates, increasing business leads and achieving success! You probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle – you either need to get more specialized landing pages, or perfect them so a visitor considers…

    Jeffbullas's Blogin Paid Search- 25 readers -
  • Tools Providing Audience Data for Optimizing Landing Pages

    … April 17, 2017 Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to have to make these optimizations. The ultimate goal of these tools is to gather data about your users. Who is your audience…

    PPC Hero- 16 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    … March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only…

    PPC Heroin Paid Search- 16 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … experience and behaviors, and then optimize content on the fly to improve the drive-to-web metrics. The Needed Technology Matching first and third-party data is essential. This involves not only understanding what the visitor is doing on the website in real-time, but the actions they were taking before they reached the site. Doing this aligns campaigns…

    Marketing Technology Blog- 39 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … is attention. If you can’t catch a user’s attention, there’s no click, there’s no landing page experience, there’s no conversion. Even worse, if you do hook your user’s attention and bring them to the landing page and then overwhelm their attention with stimuli and actionable elements all over the page, there’s no conversion. Today, I’m going to share…

    PPC Hero- 16 readers -
  • How to Design a Landing Page That Converts

    … Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed…

    Constant Contactin How To's- 29 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    … February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your…

    PPC Hero- 14 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    … tools to drive talks of growth and expansion and pulse your organic users for their ideal future products or services or features. These tools also ensure that you’re consistently exposed to your user vocabulary. This can assist you in your efforts to speak with them on their level in your ads and landing pages as well. 4. Don’t Just Measure Your…

    PPC Heroin Paid Search- 16 readers -
Get the top posts daily into your mailbox!
More from around the web