Landing Pages

    • Build Landing Pages that Convert with These 3 Smart Steps

      It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.

      Beth Hayden/ Copyblogger- 15 readers -
    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
    • My Experience With Landing Page Best Practices And The Failures That Ensued

      October 24, 2016 Hopefully, you’re well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that’s it. They’re guidelines. Best practices are not absolute. They don’t always work in every situation. And this is why we (join me in this one, let’s say it audibly) always test everything.

      PPC Hero- 7 readers -
  • Successful Lead Generation Must Include Content and Offers

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential…

    John Rugh/ Relevancein Paid Search Content- 11 readers -
  • The Key to Global Selling Success: Accurate Translation

    … Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever…

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … September 19, 2016 Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying “Know your audience” tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process…

    PPC Hero- 10 readers -
  • Facebook Begins Prefetching to Improve Mobile Site Speed

    … Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

    … August 9, 2016 You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your…

    PPC Hero- 6 readers -
  • How to Track ClickFunnels Upsells (OTO pages) using Thrive

    … ClickFunnels is one of the most useful tools for building funnel landing page sequences without the need to know in depth web design. Great for marketers who are non-technical. In ClickFunnels, you may have a sequence of pages. There might be an opt-in, an initial sale, and multiple upsells after that (OTO pages in ClickFunnels). You can have…

    Tom Fang/ iPyxel Creations- 14 readers -
  • Why your content and SEO strategy need to be joined up

    … it doesn’t use the content it creates to help with search visibility. It has created some useful content around festivals, but isn’t linking to its product or category pages to help them perform more effectively for these searches. All Millets needs to do is to link consistently from the content to the landing pages to help them rank more effectively…

    Graham Charlton/ Search Engine Watchin SEO Content- 11 readers -
  • 3 Marketing Tactics to Drive Traffic to Your Landing Page

    … you’re able to draw attention to the most important parts of the page without drowning the essential information in design details. Consider this landing page from Schneider Law Firm, a family law and criminal defense firm in Fort Worth. The background is white with a single accent color. This plain page makes it easy to draw the eye to content…

    Larry Alton/ Relevancein Social- 13 readers -
  • 4 Conversion-Boosting Tips For Using Landing Page Videos

    … Many marketers confuse the concept of a landing page and a homepage, bundling them up as one. It’s important to see these as two different web pages, which are equally important for your website, but have dfferent functions to perform. Your homepage is designed to serve several purposes in one go, such as introducing your company, and giving…

    Jeffbullas's Blog- 15 readers -
  • Landing Pages Defined in 60 Seconds [Animated Video]

    … You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page? Watch our short, fun video about landing pages With help from our friends…

    Demian Farnworth/ Copyblogger- 9 readers -
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