Landing Pages

    • How You Can Use Genuine Product Reviews to Market Your Business

      If there’s one thing that consistently leads to higher sales figures, it’s social proof. And customer reviews and testimonials are among the most effective social proof techniques available. Thus, it follows that if you use product reviews in your marketing strategy, you’ll enjoy higher sales. Why, then, are only some companies marketing their reviews in an effective manne ...

      AllFacebookin Social Facebook How To's- 16 readers -
    • 7 High-Converting Landing Page Examples for Your Personal Swipe File

      Many of us know of David Livingstone as a well-known Scottish explorer of Africa, perhaps most famous for being greeted with the underwhelming line, “Dr. Livingstone, I presume?” At the time of the famous greeting, he’d gone years without any kind of contact with the outside world, hence the fame surrounding the memorable, first-time interaction.

      Jeffbullas's Blog- 16 readers -
    • 6 Components of A Successful CRO Program

      January 13, 2017 Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways.

      PPC Heroin Paid Search- 13 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … showcase clearly in your offer. Also, let the price be competitive depending on what the market has. Scenario 2: An Inefficient Website Once you have ruled out the campaign factor or fixed the issue, your next culprit could be the website. Perhaps your website is appealing enough. However, how effective are the landing pages? What about its design…

    Marketing Technology Blog- 12 readers -
  • CRO for PPC: Back to the Basics

    … optimization. Yes, we want to optimize for conversion rate. However, this isn’t the only thing you should focus on. When you’re making optimizations, be sure you’re keeping in mind the main metrics your company needs to track. What are your goals? This could be conversion rate, revenue, average order value, phone calls, lifetime customer value, etc. What…

    PPC Heroin Paid Search- 18 readers -
  • Digital Santa Presents – Landing Pages

    … 24 November 2016 | Joe Paul Digital Santa Presents – Landing Pages Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. In our last post, Digital Santa was focusing on the speed of his sledge, but what about landing…

    Tamar SEO and Social Blogin SEO- 9 readers -
  • 5 Signs of a Weak Social Media Campaign

    … in tracing visitors’ behavior on the website, which helped to better target them with specified ads. PearlsOnly’s products are mostly attractive on an image based website such as Pinterest and Instagram, which explains their findings. Bad landing page Your landing page is where your audience gets to finally make up their mind about shopping on your…

    AllFacebookin Social Facebook- 13 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … for the ads To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals: Greater insight into your fans’ likes Higher brand awareness Immediate sales More engaged…

    AllFacebookin Social Facebook- 11 readers -
  • Ready to Sell Your Products or Services? We’re Here to Help

    … about marketing as it is about connection. This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff. On Tuesday, I was tickled to see Beth Hayden riffing on a presentation I did at our live event in 2015, cracking open the three essential elements your landing pages need to make more…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Build Landing Pages that Convert with These 3 Smart Steps

    … It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the time, I was familiar…

    Beth Hayden/ Copyblogger- 23 readers -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … it audibly) always test everything. But if you are not of this mind or if you honestly believe that everything you change on a landing page does not need to be tested first then please, please read on. Today, I’m going to show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively…

    PPC Hero- 15 readers -
  • Successful Lead Generation Must Include Content and Offers

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential…

    John Rugh/ Relevancein Paid Search Content- 14 readers -
  • The Key to Global Selling Success: Accurate Translation

    … Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever…

    Karon Thackston/ Marketing Words Blog- 17 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … and turning around and embracing defeat. Folks who maintain rigorous exercise regimens tend to have high self-efficacy and rise to the challenge of pushing their body close to its physical limits repeatedly. Implementation: Keep it simple! What is “it” you ask? Everything. Literally everything. Take your ad copy, your landing page copy, even your…

    PPC Hero- 13 readers -
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