Landing Pages

  • Searching for Lost Impression Share

    … are being outranked in the auction. Why are our ads ranked low? Is it the correlation between our ads and a search query? Is it the congruency of ad language to the landing page? Why, if we have a high percentage of impression share we have low CTR or low conversions? These are questions that we need to answer to figure out how to decrease our…

    PPC Hero- 8 readers -
  • What is a Good Landing Page Conversion Rate?

    … You're generating traffic and converting leads, but is it enough? While landing pages are easily the most important pages on your website (they're where you convey value, earn trust, and convert visitors into leads), marketers often struggle to understand their performance…

    The IMPACT Blog- 11 readers -
  • Why Online Polls Are Critical To Understanding Your Users

    … October 20, 2017 Polls. They’re distracting. They’re inconvenient. They’re annoying. Often times this is the mentality that people have when they see or hear about online polls. Today I’m going to convince you that this is the wrong mindset to have. Today we’ll learn how polls can help us better understand our user’s behavior and how…

    PPC Hero- 13 readers -
  • 3 Easy Landing Page Updates To Improve Quality Score

    … that can have an impact on quality score? In today’s post, I am going to talk about some changes that we can make to our landing pages that can yield a positive impact on quality score. Before we proceed, let’s first review Google’s definition of quality score. As per Google, “Quality Score is an estimate of the quality of your ads, keywords…

    PPC Heroin Paid Search- 12 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 17 readers -
  • 5 Design Elements that Work Well for Mobile Conversion

    … positively influence SEO. To help inspire you, take a look at some examples of great mobile designs Use Powerful Images There’s nothing wrong with a few stock images on your site. Stock images are quick, legal, and multi-functional for conveying your brand message. However, if you really want to make a great first impression, it’s best to utilize…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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