Landing Pages

    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that c ...

      Douglas Karr/ Marketing Technology Blog- 14 readers -
    • 3 Easy Ways to Optimize Landing Pages With Low Traffic

      March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors.

      PPC Heroin Paid Search- 12 readers -
    • How to Design a Landing Page That Converts

      Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed in a way that passes that clarity onto the visitor.

      Constant Contactin How To's- 16 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne…

    Marketing Technology Blog- 17 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … is attention. If you can’t catch a user’s attention, there’s no click, there’s no landing page experience, there’s no conversion. Even worse, if you do hook your user’s attention and bring them to the landing page and then overwhelm their attention with stimuli and actionable elements all over the page, there’s no conversion. Today, I’m going to share…

    PPC Hero- 13 readers -
  • How to Make Better Landing Pages for Higher Conversions

    Building landing pages is one of the best things you can do for your lead generation campaign. If optimized correctly, landing pages will help you turn visitors into leads. However, everything in them must be spot-on to be effective in converting your audience. Below are ten tips you can apply right now to your landing pages to achieve higher conversions: 1.

    Christopher Jan Benitez/ The Blog Herald- 12 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    … bounce rates? Do the pages deep in the funnel have high exit rates? Are your highest volume pages bringing in the lowest conversion rates? These are all things you should look for when determining where to focus your optimizations. However, these questions need to be considered in context. For example, your page may have a 90% bounce rate, so you…

    PPC Hero- 14 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    …. If this is the case, you now have a pain point to address via testing and it’s backed by data (and you didn’t have to spend hours in Analytics trying to find the pain point needle in the haystack – yay you!). 2. Run User Analysis On A Regular Basis I know this may seem obvious, but users are human beings. Human beings tend to be erratic when it comes to behavior…

    PPC Heroin Paid Search- 11 readers -
  • 7 High-Converting Landing Page Examples for Your Personal Swipe File

    … explorations. Most noteworthy, however, is that his standard of treating native tribes respectfully opened the door for future missionaries who used the foundation he’d built to convert people at a later date Sticking the landing (page) If you’re starting to wonder what any of this could possibly have to do with digital marketing, allow me…

    Jeffbullas's Blog- 27 readers -
  • 6 Components of A Successful CRO Program

    … January 13, 2017 Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all…

    PPC Heroin Paid Search- 16 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … your best customers to provide feedback. Try actively incentivizing them with coupon codes, discounts and other simple rewards. Encourage social media reviews: Social media reviews are among the most powerful reviews you can receive. This includes both formal reviews, such as a rating on your Facebook business page, as well as casual and organic…

    AllFacebookin Social Facebook How To's- 21 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … showcase clearly in your offer. Also, let the price be competitive depending on what the market has. Scenario 2: An Inefficient Website Once you have ruled out the campaign factor or fixed the issue, your next culprit could be the website. Perhaps your website is appealing enough. However, how effective are the landing pages? What about its design…

    Marketing Technology Blog- 18 readers -
  • CRO for PPC: Back to the Basics

    … December 8, 2016 Whether you’re completely new to the PPC industry or you’re an expert, there are always questions around what CRO is and why it’s important. I’ll walk you through what CRO is, what kind of testing you can do to optimize and why this is so important to your PPC account. What is CRO? CRO stands for conversion rate…

    PPC Heroin Paid Search- 22 readers -
  • Digital Santa Presents – Landing Pages

    … 24 November 2016 | Joe Paul Digital Santa Presents – Landing Pages Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. In our last post, Digital Santa was focusing on the speed of his sledge, but what about landing…

    Tamar SEO and Social Blogin SEO- 11 readers -
  • 5 Signs of a Weak Social Media Campaign

    … in tracing visitors’ behavior on the website, which helped to better target them with specified ads. PearlsOnly’s products are mostly attractive on an image based website such as Pinterest and Instagram, which explains their findings. Bad landing page Your landing page is where your audience gets to finally make up their mind about shopping on your…

    AllFacebookin Social Facebook- 16 readers -
Get the top posts daily into your mailbox!
More from around the web