Landing Pages

    • Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

      Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient.

      Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
    • Zymplify: Marketing as a Service for Small Business

      Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online.

      Douglas Karr/ Marketing Technology Blog- 24 readers -
    • LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

      LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages, squeeze pages, launching soon pages, thank you pages, pre-cart pages, upsell pages, about me pages, interview series pages and more.

      Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 3 Easy Landing Page Updates To Improve Quality Score

    … that can have an impact on quality score? In today’s post, I am going to talk about some changes that we can make to our landing pages that can yield a positive impact on quality score. Before we proceed, let’s first review Google’s definition of quality score. As per Google, “Quality Score is an estimate of the quality of your ads, keywords…

    PPC Heroin Paid Search- 12 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • 5 Design Elements that Work Well for Mobile Conversion

    … Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 13 readers -
  • Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?

    … June 13, 2017 The “rise of mobile” continues to be a hot topic for marketers. It’s important to understand where people are spending their time and where advertisers are spending their money. So, how much time are people spending on their phones? Four hours. That’s how much time people are spending on their mobile phones today. According…

    PPC Hero- 18 readers -
  • 3 Tips on High-Conversion Copy from a Sales Page Specialist

    … business — month after month and year after year. As you keep practicing, you’ll notice that one day, writing sales pages won’t be scary. Pretty soon, you might actually be crazy enough to enjoy writing them. Writers: Ready to position yourself for greater success? Beth Hayden is one of Copyblogger’s Certified Content Marketers. Our…

    Beth Hayden/ Copyblogger- 19 readers -
  • Always Remain Congruent In Your PPC Efforts

    … to try and get our conversion rate up. Our CRO team has written several blogs about conversion rate optimization and this particular blog from Samatha Kerr shows six different analytical paths our department takes to increase lift for our clients. The part of the graph we are going to focus on today is ad congruency and how aligning your…

    PPC Heroin Paid Search- 18 readers -
  • 17 Tricks for Boosting Conversions On Any Landing Page

    … Your new year’s resolution? Boosting conversion rates, increasing business leads and achieving success! You probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle – you either need to get more specialized landing pages, or perfect them so a visitor considers…

    Jeffbullas's Blogin Paid Search- 25 readers -
  • Tools Providing Audience Data for Optimizing Landing Pages

    … April 17, 2017 Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to have to make these optimizations. The ultimate goal of these tools is to gather data about your users. Who is your audience…

    PPC Hero- 16 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    … March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only…

    PPC Heroin Paid Search- 20 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds…

    Marketing Technology Blog- 40 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … March 16, 2017 It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here…

    PPC Hero- 18 readers -
  • How to Design a Landing Page That Converts

    … Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed…

    Constant Contactin How To's- 31 readers -
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