Landing Pages

    • 3 Tips on High-Conversion Copy from a Sales Page Specialist

      I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in order to make more sales (which you do), a sales page wil ...

      Beth Hayden/ Copyblogger- 12 readers -
    • Always Remain Congruent In Your PPC Efforts

      May 8, 2017 All clients are different and value specific metrics more than others. One of the metrics I hear about the most is conversions. As a paid search marketer, I spend my time driving traffic to our desired landing pages, but I can’t force the user to convert. That’s when I go to our trusty CRO department and ask if we can work together to try and get our conversion rate up.

      PPC Heroin Paid Search- 11 readers -
  • 17 Tricks for Boosting Conversions On Any Landing Page

    … Your new year’s resolution? Boosting conversion rates, increasing business leads and achieving success! You probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle – you either need to get more specialized landing pages, or perfect them so a visitor considers…

    Jeffbullas's Blogin Paid Search- 22 readers -
  • Tools Providing Audience Data for Optimizing Landing Pages

    … pages and ultimately, encourage them to convert. Therefore, we tested bringing the benefits to their attention by changing the font color to orange, causing them to stand out against the other text. Control Variation This test has resulted in a 5% increase in conversion rate but it has also seen a 6% increase in pages/session. While…

    PPC Hero- 14 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    … March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only…

    PPC Heroin Paid Search- 13 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne…

    Marketing Technology Blog- 33 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … March 16, 2017 It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here…

    PPC Hero- 13 readers -
  • How to Design a Landing Page That Converts

    … Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed…

    Constant Contactin How To's- 22 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    … February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your…

    PPC Hero- 14 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    … such as if weather or politics or water level in the local lake or other numerous variables can and will affect your conversions. 3. Keep Feedback Tools Open On Your Site Tools such as Hotjar, or even chat boxes, contain features that enable what is essentially a paper cup phone that lets your users talk with you about anything and everything. You can get…

    PPC Heroin Paid Search- 13 readers -
  • Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

    …, ConvertKit, GetResponse, SendinBlue, ActiveCampaign, Mailigen, Soundest, Benchmark, Delivra, CampaignMonitor, ConvertKit, AWebert, Customer.io, Bizzy, Klaviyo, Drip, Bizzy, Mailup, ininbox, Mad Mimi, dotmailer, Feedblitz, Freshmail, Remarkety, Fishbowl, iLoyal, Slack and Adroll. How to Implement Your First Privy Campaign Here’s a 4-minute walkthrough, where Privy talks you through the basic steps of designing your first campaign. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail Content- 30 readers -
  • Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

    …, ConvertKit, GetResponse, SendinBlue, ActiveCampaign, Mailigen, Soundest, Benchmark, Delivra, CampaignMonitor, ConvertKit, AWebert, Customer.io, Bizzy, Klaviyo, Drip, Bizzy, Mailup, ininbox, Mad Mimi, dotmailer, Feedblitz, Freshmail, Remarkety, Fishbowl, iLoyal, Slack and Adroll. How to Implement Your First Privy Campaign Here’s a 4-minute walkthrough, where Privy talks you through the basic steps of designing your first campaign. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 39 readers -
  • 7 High-Converting Landing Page Examples for Your Personal Swipe File

    … to offer a friendly transition – we marketers generally speak of converting audience members into paying customers. Truth be told, there are few digital marketing areas where conversion is more commonly (and passionately) talked about than landing pages. Just as other missionaries based their preaching efforts off of Livingstone’s actions to achieve…

    Jeffbullas's Blog- 32 readers -
  • 6 Components of A Successful CRO Program

    …? These are just a handful of questions we take into consideration when performing our heuristic analysis. As you can see, we take a look at every aspect of the site or landing pages. Our team also looks at lead-generation and e-commerce specific questions depending on the client. These questions are meant to be guidelines so can ensure we’re performing…

    PPC Heroin Paid Search- 20 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … on a third-party page, they’re much more likely to visit your website to learn more. As a result, product reviews are major lead generators. Increases conversion rate: Product reviews are forms of social proof. When a customer sees a product review on a landing page or product page, it increases the likelihood that they’ll convert. Serves as word…

    AllFacebookin Social Facebook How To's- 24 readers -
Get the top posts daily into your mailbox!
More from around the web