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… What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company and its services All of the above The right answer, of course is number one. Number two is an About Us page. Number three is a typical home page. If this was a poll, we’d see…
… websites, A/B testing is the most reliable way to know where to place a form on your page to maximize leads and sales. When you create your own landing pages, consider your market. Are you in the luxury market where your visitors may need a little more information to get excited and convert? Or, are you using this landing page to give the visitor…
There are few challenges more daunting than mailing to a purchased email list. In fact, I usually recommend against it. Nonetheless, it is often the only way to access a specialized audience, and list purveyors continue to lie about the value of their list. If you are creating landing page for an offer to a purchased mailing list, you will have to work extra hard.