Landing Pages - Page 2

  • Tools Providing Audience Data for Optimizing Landing Pages

    … April 17, 2017 Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to have to make these optimizations. The ultimate goal of these tools is to gather data about your users. Who is your audience…

    PPC Hero- 16 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    … March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only…

    PPC Heroin Paid Search- 20 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … experience and behaviors, and then optimize content on the fly to improve the drive-to-web metrics. The Needed Technology Matching first and third-party data is essential. This involves not only understanding what the visitor is doing on the website in real-time, but the actions they were taking before they reached the site. Doing this aligns campaigns…

    Marketing Technology Blog- 40 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … is attention. If you can’t catch a user’s attention, there’s no click, there’s no landing page experience, there’s no conversion. Even worse, if you do hook your user’s attention and bring them to the landing page and then overwhelm their attention with stimuli and actionable elements all over the page, there’s no conversion. Today, I’m going to share…

    PPC Hero- 19 readers -
  • How to Design a Landing Page That Converts

    … Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed…

    Constant Contactin How To's- 35 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    … February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your…

    PPC Hero- 14 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    … January 31, 2017 What’s one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing…

    PPC Heroin Paid Search- 17 readers -
  • 7 High-Converting Landing Page Examples for Your Personal Swipe File

    … explorations. Most noteworthy, however, is that his standard of treating native tribes respectfully opened the door for future missionaries who used the foundation he’d built to convert people at a later date Sticking the landing (page) If you’re starting to wonder what any of this could possibly have to do with digital marketing, allow me…

    Jeffbullas's Blog- 41 readers -
  • 6 Components of A Successful CRO Program

    …? These are just a handful of questions we take into consideration when performing our heuristic analysis. As you can see, we take a look at every aspect of the site or landing pages. Our team also looks at lead-generation and e-commerce specific questions depending on the client. These questions are meant to be guidelines so can ensure we’re performing…

    PPC Heroin Paid Search- 24 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … your best customers to provide feedback. Try actively incentivizing them with coupon codes, discounts and other simple rewards. Encourage social media reviews: Social media reviews are among the most powerful reviews you can receive. This includes both formal reviews, such as a rating on your Facebook business page, as well as casual and organic…

    AllFacebookin Social Facebook How To's- 30 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … showcase clearly in your offer. Also, let the price be competitive depending on what the market has. Scenario 2: An Inefficient Website Once you have ruled out the campaign factor or fixed the issue, your next culprit could be the website. Perhaps your website is appealing enough. However, how effective are the landing pages? What about its design…

    Marketing Technology Blog- 29 readers -
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