Lane Departure Warning System

In road-transport terminology, a lane departure warning system is a mechanism designed to warn a driver when the vehicle begins to move out of its lane (unless a turn signal is on in that direction) on freeways and arterial roads. These systems are designed to minimize accidents by addressing the main causes of collisions: driver error, distractions and drowsiness. In 2009 the U.S. National Highway Traffic Safety Administration (NHTSA) began studying whether to mandate lane departure warning systems and frontal collision warning systems on automobiles.
Posts about Lane Departure Warning System
  • Hyundai’s Exobaby Ad “Tops” Viral Video Chart

    … reveal” line — “Let’s be honest. The baby in the suit is you in the new Hyundai. You get it?” – for calling attention to the blatantly obvious, let’s not nitpick. After all, it’s the holidays, and we’re all supposed to be in good cheer. So, grab another eggnog and give this ad a watch if you haven’t already done so. Some opinions expressed…

    Steve Hall/ Marketing Land- 23 readers -