Larry Alton

  • How You Can Use Genuine Product Reviews to Market Your Business

    … with industry influencers and bloggers: There’s nothing wrong with on-site reviews, but the real value is found in reviews that are posted on third-party websites. Aside from basic industry review sites–or big ecommerce platforms like Amazon–you should be targeting industry influencers. This includes bloggers and social media personalities. Take…

    AllFacebookin Social Facebook How To's- 29 readers -
  • 7 Ways to Run Better Social Media Contests in 2017

    … declining on many social media platforms, contests remain a pivotal way to earn shares, impressions and engagements, so it’s still a good idea to invest in them. The more time and effort you put into your contests, the more your users will reward you. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllFacebookin Social- 18 readers -
  • Why the ‘Death of Advertising’ Is Overblown (and How Tech Is Reshaping Ads)

    For much of the past two decades, industry experts and thought leaders have speculated about the “death” of advertising. Advances in technology have opened new doors for reaching audiences, businesses are looking for new ways to reach their target customers and the old-world principles that dictated advertising strategies have evolved. But is the world of advertising really dead? Absolutely not.

    Inside Facebook- 30 readers -
  • Attracting the Next Generation of Travelers

    … be afraid to experiment. Try promoting your hotel in different ways to see what sticks. And if you’re still not sure what to do, then it’s time to consider an intern–snag yourself a business, marketing or communications student and let them loose. Recruiting a millennial for assistance can be the key to success. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 12 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 19 readers -
  • 5 Steps for Responding to a Social Media Crisis

    … from your audience. The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find…

    Inside Facebookin Social- 19 readers -
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