Larry Alton

    • 7 Ways to Run Better Social Media Contests in 2017

      If you’ve ever run a contest on social media, you know how powerful they can be. For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and established accounts that want an extra boost, contests can provide an enormous surge of participation and interest.

      AllFacebookin Social- 7 readers -
  • Attracting the Next Generation of Travelers

    … be afraid to experiment. Try promoting your hotel in different ways to see what sticks. And if you’re still not sure what to do, then it’s time to consider an intern–snag yourself a business, marketing or communications student and let them loose. Recruiting a millennial for assistance can be the key to success. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 9 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … with third parties, not just from an ethical standpoint, but also from a business standpoint. When Borders filed for bankruptcy and began closing down, it tried to sell off its customer data. Fortunately, the Federal Trade Commission intervened and insisted that customers be given the opportunity to opt out of this process. Talk about targeting…

    AllTwitterin Social Facebook- 14 readers -
  • 5 Steps for Responding to a Social Media Crisis

    … to delete it. However, you should not delete any followers’ comments or responses to the material; only delete the material itself. I’ll discuss this in more detail in the next step, but for now, just focus on deleting the original post. Also keep in mind that nothing on the Internet can ever be permanently deleted. If your post riled enough…

    Inside Facebookin Social- 16 readers -
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