Larry Alton

  • Attracting the Next Generation of Travelers

    … for their trips on their smartphones. If you want to stand out with the younger group of tourists, however, your standard website and listing on hotel ranking sites won’t be enough. Hotels today need to take advantage of social media in order to successfully appeal to this age group. By devising a smart social media strategy, you can stand out from…

    AllTwitterin Social Facebook Twitter- 7 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    …. Although we may see an initial hit as customers re-establish a sense of brand trust, most companies will find that they’ll ultimately fare better by letting customers better control their data. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook- 12 readers -
  • 5 Steps for Responding to a Social Media Crisis

    … to delete it. However, you should not delete any followers’ comments or responses to the material; only delete the material itself. I’ll discuss this in more detail in the next step, but for now, just focus on deleting the original post. Also keep in mind that nothing on the Internet can ever be permanently deleted. If your post riled enough…

    Inside Facebookin Social- 13 readers -
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