Larry Alton

    • 7 Ways to Effectively Brand and Advertise Your Online Course

      Selling online courses has become a profitable endeavor for many businesses, but success isn’t easy. In order to attract the right people and boost engagement, good branding and advertising are must-haves. You should treat an online course just like any other product or service. In order to thrive, you need to invest in branding and advertising that connects with your target market.

      AllTwitterin Social Facebook Twitter YouTube- 10 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … on a third-party page, they’re much more likely to visit your website to learn more. As a result, product reviews are major lead generators. Increases conversion rate: Product reviews are forms of social proof. When a customer sees a product review on a landing page or product page, it increases the likelihood that they’ll convert. Serves as word…

    AllFacebookin Social Facebook How To's- 16 readers -
  • 7 Ways to Run Better Social Media Contests in 2017

    … declining on many social media platforms, contests remain a pivotal way to earn shares, impressions and engagements, so it’s still a good idea to invest in them. The more time and effort you put into your contests, the more your users will reward you. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllFacebookin Social- 7 readers -
  • Attracting the Next Generation of Travelers

    … be afraid to experiment. Try promoting your hotel in different ways to see what sticks. And if you’re still not sure what to do, then it’s time to consider an intern–snag yourself a business, marketing or communications student and let them loose. Recruiting a millennial for assistance can be the key to success. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 10 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … with third parties, not just from an ethical standpoint, but also from a business standpoint. When Borders filed for bankruptcy and began closing down, it tried to sell off its customer data. Fortunately, the Federal Trade Commission intervened and insisted that customers be given the opportunity to opt out of this process. Talk about targeting…

    AllTwitterin Social Facebook- 14 readers -
  • 5 Steps for Responding to a Social Media Crisis

    … from your audience. The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find…

    Inside Facebookin Social- 16 readers -
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