Larry Alton

  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … receive any sales without heavy branding and advertising pushes. (Even massive brands like these require strategic rollouts.) In the end, make sure you take this into account. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 13 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … with industry influencers and bloggers: There’s nothing wrong with on-site reviews, but the real value is found in reviews that are posted on third-party websites. Aside from basic industry review sites–or big ecommerce platforms like Amazon–you should be targeting industry influencers. This includes bloggers and social media personalities. Take…

    AllFacebookin Social Facebook How To's- 21 readers -
  • 7 Ways to Run Better Social Media Contests in 2017

    … If you’ve ever run a contest on social media, you know how powerful they can be. For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and established accounts that want an extra boost, contests can provide an enormous surge of participation and interest. But the game…

    AllFacebookin Social- 8 readers -
  • Attracting the Next Generation of Travelers

    … be afraid to experiment. Try promoting your hotel in different ways to see what sticks. And if you’re still not sure what to do, then it’s time to consider an intern–snag yourself a business, marketing or communications student and let them loose. Recruiting a millennial for assistance can be the key to success. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 11 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    …. Although we may see an initial hit as customers re-establish a sense of brand trust, most companies will find that they’ll ultimately fare better by letting customers better control their data. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook- 15 readers -
  • 5 Steps for Responding to a Social Media Crisis

    … Social media is a volatile place. What moves people to action one day might bore them the next, and what’s seen as funny and tasteful to one person might be seen as objectionable to another. The reactions of your followers are difficult to predict, and your posting activity is controlled by humans, so no matter how hard you try, you’re going…

    Inside Facebookin Social- 17 readers -
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