Larry Alton

  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … on social media “Your social media presence is an integral part of your brand image,” Pappas wrote for TalentLMS. “This is particularly true in this day-and-age, when millions of people are using social networks daily. All of your eLearning course materials should display your social media contacts, including Twitter, Facebook, LinkedIn, Instagram…

    AllTwitterin Social Facebook Twitter YouTube- 24 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … with industry influencers and bloggers: There’s nothing wrong with on-site reviews, but the real value is found in reviews that are posted on third-party websites. Aside from basic industry review sites–or big ecommerce platforms like Amazon–you should be targeting industry influencers. This includes bloggers and social media personalities. Take…

    AllFacebookin Social Facebook How To's- 26 readers -
  • 7 Ways to Run Better Social Media Contests in 2017

    … declining on many social media platforms, contests remain a pivotal way to earn shares, impressions and engagements, so it’s still a good idea to invest in them. The more time and effort you put into your contests, the more your users will reward you. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllFacebookin Social- 17 readers -
  • Attracting the Next Generation of Travelers

    … of their unique review to win a free night or another prize. For example, take a look at this page for hotels in New Orleans. Every hotel featured has at least a handful of reviews. How do you think they got some of that feedback? Chances are, some of the visitors were encouraged to share their experiences. It’s a win-win situation for everyone involved…

    AllTwitterin Social Facebook Twitter- 11 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    …. Although we may see an initial hit as customers re-establish a sense of brand trust, most companies will find that they’ll ultimately fare better by letting customers better control their data. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook- 18 readers -
  • 5 Steps for Responding to a Social Media Crisis

    … from your audience. The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find…

    Inside Facebookin Social- 19 readers -
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