Larry Kim

  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 8 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 11 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … third-quarter-2015 financial results was generally positive, with WordStream founder and chief technology officer Larry Kim saying in an email to SocialTimes: Facebook has been on a roll with its advertising revenue, and its next big opportunity is with small businesses. Here’s why: Just a few years back, Facebook ads offered questionable ROI…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • 5 Lesser Known Facebook Page Features for Marketers

    … and uploading Facebook content and targeting and launching your social PPC campaigns. #5: Pages to Watch Metrics At the very bottom of your Facebook Insights page, you’ll find a Pages to Watch area where you can track other pages, such as your partners, competitors and friends. You can see metrics for the likes, posts and engagement on these pages…

    Larry Kim/ Social Media Examinerin Social Facebook- 18 readers -
  • 5 Facebook Ads Changes: What Marketers Need to Know

    … to see from the Facebook ads team before the end of 2015? Share your wish list in the comments. Facebook Power Editor and Ads Manager images created with Placeit. Tips for taking advantage of five Facebook ads changes. Tags: carousel ad, dynamic product ads, facbeook ad manager app, facbeook mobile ad, facebook, facebook ad manager, facebook advertising, facebook call now button, facebook carousel ad, facebook lead ad, facebook power editor, immersive mobile ad format, larry kim, mobile ad …

    Larry Kim/ Social Media Examinerin Social Facebook- 33 readers -
  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    … original, creative and newsworthy. Together, these shape what’s called the “share of discussion” around your brand. Share of discussion is defined as “the measure of quantity and quality of earned media compared to an organization’s competitors.” However, dominating all of the discussion of an industry is a pipe dream at best. Instead, Henderson…

    Rodger Johnson/ Relevance- 12 readers -
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