Larry Kim

  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 10 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 12 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … in ad tech across Atlas, LiveRail and Facebook Audience Network. This quarter, we expanded the ad formats publishers in Audience Network can add to their mobile apps. On LiveRail, this quarter we began testing age and gender targeting. LiveRail can now deliver over 90 percent accuracy on age and gender segments across desktop, mobile Web and mobile…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • 5 Lesser Known Facebook Page Features for Marketers

    … you think? Have you used any of these hidden features? Do you have some favorite but less-known Facebook features or tricks? Please share yours in the comments below. Tips for using five Facebook features page admins need to know about. Tags: facebook, facebook ad relevance score, facebook ads, facebook for business, facebook insights, facebook page, facebook page feature, facebook page management, facebook posting schedule, larry kim …

    Larry Kim/ Social Media Examinerin Social Facebook- 20 readers -
  • 5 Facebook Ads Changes: What Marketers Need to Know

    … them to type in a bunch of information. Facebook has promised to share the results of their early testing. Design Immersive Mobile Ads This summer at Cannes Lions (an annual ad industry festival), Facebook gave a sneak peek at an immersive mobile ad format they’re working on. Basically, the ad takes over the screen when a user clicks it in his…

    Larry Kim/ Social Media Examinerin Social Facebook- 37 readers -
  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    … original, creative and newsworthy. Together, these shape what’s called the “share of discussion” around your brand. Share of discussion is defined as “the measure of quantity and quality of earned media compared to an organization’s competitors.” However, dominating all of the discussion of an industry is a pipe dream at best. Instead, Henderson…

    Rodger Johnson/ Relevance- 14 readers -
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