Larry Kim

  • Ultimate Content Marketing Distribution Checklist

    … offline content distribution at your peril! Include communications from marketing and other departments Print content marketing. Create your own print media entity. Joe Pulizzi started Chief Content Officer. (BTW, they reprint their articles online.) Notably, Kraft launched their print magazine Food & Family with a circulation of 1+ million using…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to qualify. According to Marcus Sheridan, this post is a high converter. List blog content your audience actively seeks. Give blog readers information they want. Where possible determine the content format they want for specific topics or posts. No brainstorming needed. Time saved. Catalog blog content your audience can and will help create. Don’t go…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 16 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 15 readers -
  • 13 Tactic Checklist To Drive Blog Leads And Sales

    … Today videos. Mike Stelznedr fills the Friday blog spot in Social Media Examiner’s editorial calendar Actionable Blog Marketing Tip: Add another on-going content format to your blog. This helps expand your audience. According to Pat Flynn, his podcast added 25% of his new readers. In part, this is due to promotion on other platforms…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 30 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … third-quarter-2015 financial results was generally positive, with WordStream founder and chief technology officer Larry Kim saying in an email to SocialTimes: Facebook has been on a roll with its advertising revenue, and its next big opportunity is with small businesses. Here’s why: Just a few years back, Facebook ads offered questionable ROI…

    David Cohen/ AllTwitterin Social Facebook- 40 readers -
  • 5 Lesser Known Facebook Page Features for Marketers

    … Do you manage a Facebook page for your business? Interested in ways to improve your marketing? In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked. In this article you’ll discover five lesser known Facebook Page features for marketers. Discover five Facebook features page…

    Larry Kim/ Social Media Examinerin Social Facebook- 26 readers -
  • 5 Facebook Ads Changes: What Marketers Need to Know

    … stories. #4: Updated Ad Tools Boost Productivity A June overhaul gave Facebook Ads Manager and Power Editor facelifts, as well as added functionality. On the Power Editor side, this release offers a more logical interface, but also enhances bulk editing and advanced search capabilities. The redesigned Power Editor has a more intuitive interface…

    Larry Kim/ Social Media Examinerin Social Facebook- 45 readers -
  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    … else, interest in content is shaped by immediacy, situation and news value. When these three criteria are met, journalists and others are more likely to run with the content… and research supports this. Long ago, scholars found nearly half of news stories were substantially based on news releases and other direct information. These are important…

    Rodger Johnson/ Relevance- 17 readers -
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