Larry Kim

  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 7 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 10 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … apps versus a non-target rate of only 31 percent to 55 percent when not using LiveRail technology. Other topics that were highlighted during the question-and-answer period of Wednesday’s earnings call follow: Facebook’s multi-app strategy Morgan Stanley analyst Brian Nowak asked: Mark, can you talk a little about what factors and metrics you consider…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • 5 Lesser Known Facebook Page Features for Marketers

    … Do you manage a Facebook page for your business? Interested in ways to improve your marketing? In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked. In this article you’ll discover five lesser known Facebook Page features for marketers. Discover five Facebook features page…

    Larry Kim/ Social Media Examinerin Social Facebook- 17 readers -
  • 5 Facebook Ads Changes: What Marketers Need to Know

    … stories. #4: Updated Ad Tools Boost Productivity A June overhaul gave Facebook Ads Manager and Power Editor facelifts, as well as added functionality. On the Power Editor side, this release offers a more logical interface, but also enhances bulk editing and advanced search capabilities. The redesigned Power Editor has a more intuitive interface…

    Larry Kim/ Social Media Examinerin Social Facebook- 30 readers -
  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    … we will soon examine with Larry Kim, company’s can drive the agenda. He writes in his blog, “About 50% of the over 10,000 press mentions we got were from international publications.” The Larry Kim Effect Larry Kim dominated the media when his company released a head-to-head analysis comparing ads on Facebook vs. the Google display network. Kim’s…

    Rodger Johnson/ Relevance- 12 readers -
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