Larry Kim

  • Maximize B2B Blog Results: 10 Tactics You Need

    …, they can’t be a priority for your employees. Blog don’t necessarily produce sales directly. As Content Marketing Institute’s Joe Pulizzi noted at his MarketingProfs B2B Forum presentation, “The biggest mistake that B2B blogs make is going [directly] for the sale.” Translation: Your audience needs to warm up to you and your blog. Don’t push them…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 36 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 13 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 13 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … third-quarter-2015 financial results was generally positive, with WordStream founder and chief technology officer Larry Kim saying in an email to SocialTimes: Facebook has been on a roll with its advertising revenue, and its next big opportunity is with small businesses. Here’s why: Just a few years back, Facebook ads offered questionable ROI…

    David Cohen/ AllTwitterin Social Facebook- 33 readers -
  • 5 Lesser Known Facebook Page Features for Marketers

    … you think? Have you used any of these hidden features? Do you have some favorite but less-known Facebook features or tricks? Please share yours in the comments below. Tips for using five Facebook features page admins need to know about. Tags: facebook, facebook ad relevance score, facebook ads, facebook for business, facebook insights, facebook page, facebook page feature, facebook page management, facebook posting schedule, larry kim …

    Larry Kim/ Social Media Examinerin Social Facebook- 26 readers -
  • 5 Facebook Ads Changes: What Marketers Need to Know

    … to see from the Facebook ads team before the end of 2015? Share your wish list in the comments. Facebook Power Editor and Ads Manager images created with Placeit. Tips for taking advantage of five Facebook ads changes. Tags: carousel ad, dynamic product ads, facbeook ad manager app, facbeook mobile ad, facebook, facebook ad manager, facebook advertising, facebook call now button, facebook carousel ad, facebook lead ad, facebook power editor, immersive mobile ad format, larry kim, mobile ad …

    Larry Kim/ Social Media Examinerin Social Facebook- 41 readers -
  • 5 Facebook Advertising Tools That Save Time and Improve Your ROI

    …, but each one is worth checking out. What do you think? Do you have a favorite tool for Facebook ads? Please share your thoughts in the comments below. Facebook Ads Manager app image created with Placeit. Tips for saving time and improving ROI with five Facebook advertising tools. Tags: adespresso Facebook ads compass report, ads manager app, exclusion targeting, facebook, facebook ad tool, facebook ads manager app, facebook power editor, facebook roi, hootsuite ad, larry kim, qwaya …

    Larry Kim/ Social Media Examinerin Social Facebook- 32 readers -
  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    … we will soon examine with Larry Kim, company’s can drive the agenda. He writes in his blog, “About 50% of the over 10,000 press mentions we got were from international publications.” The Larry Kim Effect Larry Kim dominated the media when his company released a head-to-head analysis comparing ads on Facebook vs. the Google display network. Kim’s…

    Rodger Johnson/ Relevance- 15 readers -
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