Lasswell Model

Harold Dwight Lasswell (February 13, 1902 – December 18, 1978) was a leading American political scientist and communications theorist. He was a member of the Chicago school of sociology and was a professor at Yale University in law. He was a President of the American Political Science Association (APSA) and World Academy of Art and Science (WAAS). According to a biographical memorial written by Gabriel Almond at the time of Lasswell's death and published by the National Academies of Sciences in 1987, Lasswell "ranked among the half dozen creative innovators in the social sciences in the twentieth century.
Posts about Lasswell Model
  • 5 Steps to More Effective Marketing Videos

    In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that are being analyzed against video eWoM marketing, and the results are that integrated storytelling, often w ...

    Home Based Business Resources- 16 readers -
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