Last Click Attribution

  • You’re Not the Only One Struggling with Analytics

    … that integrated more than 4 digital channels outperformed single or dual channel by 300%. 40% of large complex marketing organization will have developed a pace-layered approach to integrated marketing. 60% of marketers are looking for analysis options in their social media management tools. Half of all companies struggle to efficiently capture and analyze information from multiple social media channels. Last-click attribution is the most common measurement model in social media results. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 5 readers -
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