Last Touch Attribution

  • How to Measure ROI Using Last Touch Attribution

    … to a conversion. Conversely, the extent of each contribution (except for the last touch) is open to interpretation. If you’re not measuring digital marketing ROI, last-touch is the easiest way to do it. For the purposes of this piece I channel Alec Baldwin in Glengarry Glen Ross and say that the “coffee is for closers only.” Which isn’t to say…

    Jim Dougherty/ Vocus Blogin Social- 7 readers -
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