Last Touch Attribution

  • How to Measure ROI Using Last Touch Attribution

    … to introduce you to is last touch attribution. The first thing you need to know is that it is dead. The second thing you need to know is that half of all businesses that track attribution use it. A customer is exposed to many different PR or marketing messages. They may see a Facebook post or receive an email. They may see a digital ad…

    Jim Dougherty/ Vocus Blogin Social- 10 readers -
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