Last-Touch Attribution

  • The Myth of Attribution

    … One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t matter if you’re a consumer…

    Douglas Karr/ Marketing Technology Blogin Content- 23 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … later, then clicks on a paid search ad the next day, and finally comes back to your site later from a branded natural search keyword, then the full attribution value of the conversion goes to the branded natural search visit. First-Touch Attribution First-touch or first-click attribution is a model that attributes 100% of the conversion value…

    Search Engine Landin SEO- 13 readers -