Last-Touch Attribution

  • The Myth of Attribution

    … in Google Analytic’s conversion funnel? It doesn’t… as don’t most customer journeys. I’ve written about inbound marketing’s chief complaint and attribution is the key. Predictive Attribution There is an alternative but it’s quite complex. Predictive analytics can observe sales behavior across all mediums and strategies and as you make adjustments…

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Marketing Cloud or Google Analytics. (If you are integrating your SEO tool with Adobe Marketing Cloud, this is also referred to as a "Genesis Integration.") Whether you are integrating your SEO tools within your analytics tools for the first time or you have already integrated both platforms, it is worthwhile to revisit some basics around how your…

    Search Engine Landin SEO- 13 readers -
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