Last-Touch Attribution

  • The Myth of Attribution

    … in Google Analytic’s conversion funnel? It doesn’t… as don’t most customer journeys. I’ve written about inbound marketing’s chief complaint and attribution is the key. Predictive Attribution There is an alternative but it’s quite complex. Predictive analytics can observe sales behavior across all mediums and strategies and as you make adjustments…

    Douglas Karr/ Marketing Technology Blogin Content- 22 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … it is important to be aware of the many attribution models one can consider for multi-channel marketing ROI analysis and budget planning, for the purpose of this article, I will focus on the only two that matter with respect to correctly integrating your analytics platform with your SEO tools provider. Last-Touch Attribution Last-touch attribution…

    Search Engine Landin SEO- 13 readers -
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