Last-Touch Attribution

  • The Myth of Attribution

    … in Google Analytic’s conversion funnel? It doesn’t… as don’t most customer journeys. I’ve written about inbound marketing’s chief complaint and attribution is the key. Predictive Attribution There is an alternative but it’s quite complex. Predictive analytics can observe sales behavior across all mediums and strategies and as you make adjustments…

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility…

    Search Engine Landin SEO- 14 readers -