Last-Touch Attribution

  • The Myth of Attribution

    … Attribution Technically, I’d say that was really the first touch of my customer journey. I moved from Facebook over to Amazon where I read the product page. It looked pretty cool but I couldn’t really justify the expense at that point. I then moved over to YouTube to see what kind of cool things folks were doing outside the marketing material. I…

    Douglas Karr/ Marketing Technology Blogin Content- 19 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility…

    Search Engine Landin SEO- 13 readers -