Last-Touch Attribution

  • The Myth of Attribution

    … returned to Amazon and read through the 1-star reviews and didn’t really see anything that would prohibit me from purchasing the device… outside or the price. I couldn’t quite justify the new toy at the time. Last-Touch Attribution For the next week or so as I navigated the web, some re-marketing advertisements for the Amazon Echo popped up. I…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Marketing Cloud or Google Analytics. (If you are integrating your SEO tool with Adobe Marketing Cloud, this is also referred to as a "Genesis Integration.") Whether you are integrating your SEO tools within your analytics tools for the first time or you have already integrated both platforms, it is worthwhile to revisit some basics around how your…

    Search Engine Landin SEO- 13 readers -