Last-Touch Attribution

  • The Myth of Attribution

    … returned to Amazon and read through the 1-star reviews and didn’t really see anything that would prohibit me from purchasing the device… outside or the price. I couldn’t quite justify the new toy at the time. Last-Touch Attribution For the next week or so as I navigated the web, some re-marketing advertisements for the Amazon Echo popped up. I…

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility…

    Search Engine Landin SEO- 13 readers -
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