Last-Touch Attribution

  • The Myth of Attribution

    … returned to Amazon and read through the 1-star reviews and didn’t really see anything that would prohibit me from purchasing the device… outside or the price. I couldn’t quite justify the new toy at the time. Last-Touch Attribution For the next week or so as I navigated the web, some re-marketing advertisements for the Amazon Echo popped up. I…

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility into SEO performance in the after ...

    Search Engine Land- 13 readers -
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