Latest Research

    • Should Your Brand Get Political on Social Media?

      1024512 No. That’s what the age-old marketing wisdom tells us. Stay away from the hot-button issues. Focus on serving your audience the content they’ve come to expect from you. If you react at all as a brand, the common rule of thumb goes, it should be to take your brand off social during major social/political moments.

      Lucy Hitz/ Simply Measured- 13 readers -
  • 5 Ways to Increase Conversion Rates on Your Payment Page

    … of the things that can be quite disappointing and jarring for a customer trying to make a purchase is finding out, either at the checkout or later on their credit card statement, that the price listed was not in the currency of their own country. Having the ability to show prices in the local currencies gives customers a more accurate idea of what…

    Simply Measured- 12 readers -
  • When Is the Best Time to Post on LinkedIn?

    … 1024512 The Social Media Marketer’s Testing Guide Download With the amount of time and energy spent creating and implementing our social strategies, it’s easy to wonder if our hard work goes unnoticed simply because our content isn’t posted at the right time, or through the right channel, or on the right day. In this four-part blog series…

    Simply Measured- 20 readers -
  • How Your Agency Can Support Clients Better with Social Data

    … on August 9th, one of the peak engagement days. During our Facebook Live broadcasts, we discuss the latest news in the social media industry and include links to the articles we talk about. From a broader perspective, we can conclude that live video is a strategy we need to continue because it performs well. Narrowing down our perspective, we can…

    Simply Measuredin How To's- 22 readers -
  • When Is the Best Time to Post on Twitter?

    … their marketing efforts, but also their general communication with their audiences. Here’s how social marketers utilize Twitter in their strategies. Customer Service On Twitter, customers can connect directly with companies, sharing positive brand experiences and expressing complaints. The expectation is that businesses will reply quickly and personally…

    Simply Measuredin Social- 18 readers -
  • When Is the Best Time to Post on Facebook?

    … to determine whether or not the number of posts, and the time and day we post, actually matter in our overall social strategy. Here’s part one of the blog series: Facebook. Facebook now has over 2 billion active users, making it an effective marketing channel capable of reaching a very large audience. Facebook Insights is designed to help marketers…

    Simply Measuredin Social- 21 readers -
  • These Marketing Tools Can Save You Time and Grow Your Business

    … 1024512 If you’re a business owner, chances are you want to manage your operations better and see your business grow. To do so, you’ll need to effectively monitor your data, identify possible problem areas, make positive changes, and more. 10 Social Marketing Lessons from Forbes Most Valuable Brands Download But to do all of this manually…

    Simply Measuredin EMail- 26 readers -
  • Social Innovators Series: Abbey Daniel

    … In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Abbey Daniel’s story. Abbey Daniels has extensive experience as a social marketer in the agency space – working with big-name clients and developing their social strategies. Our conversation with Abbey…

    Simply Measured- 18 readers -
  • The Biggest Contradictions in the 2017 State of Social Marketing Report

    … Today we hosted a webinar unveiling the results from our 2017 State of Social Marketing Report. The webinar served as an exclusive first-look into the minds of marketers from all over the world, from industry insights to emerging trends in social marketing to the impact of influencers. With responses from nearly 3,000 social marketers from 111…

    Simply Measuredin Social- 18 readers -
  • 4 Things to Expect from the 2017 State of Social Marketing Report

    … We are eagerly preparing for the release of our 2017 State of Social Marketing Report. This year, we’re going to do things a bit differently. Here are four changes we’ve made to this year’s report. 1. Global Insight 37% of the world’s population is on social media. Our 2017 report reflects the experiences of marketers from all over the world…

    Simply Measured- 17 readers -
  • The 3 Announcements at F8 2017 That Impact Marketers Most

    … the technology to give anyone the power to share anything they want with anyone else.” There were a ton of exciting announcements at F8 this year ( cereal bowl surrounded by leaping, animated sharks anyone?). But here are the five that we believe are going to impact social marketers the most. 1. Facebook Analytics Developments Facebook announced…

    Simply Measuredin Social- 29 readers -
  • #SimplySocialAwards: Best Video Strategy

    … It’s week 3 of the #SimplySocialAwards! Last week Alaska Airlines won best content strategy with 55% of the vote. Next up is best video strategy–an important category, as video continues to be a major trend for social media in 2017. 100 million hours of video are watched on Facebook every day and 10 billion videos are watched on Snapchat every…

    Simply Measuredin Content- 24 readers -