Lattice Engines

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … — such as average spend per customer — as long as they think these additional variables may correlate with their target variable. This is where domain expertise is key.” (Atakan Cetinsoy, BigML) 2. Offer increased personalization. “Small business marketers can take advantage of predictive intelligence by utilizing it to offer up increased personalization…

    Stephanie Miles/ Street Fight- 10 readers -
  • Four overlooked B2B marketing ideas you can use now

    … in your sales pipeline. Demandbase has clearly established themselves as a leader in this space, if you are looking at account based advertising, they certainly should be on your calling list. Other interesting more recent entrants to the space include Terminus and Madison Logic, and a number of B2B publishers, including TechTarget and IDG, offer…

    Eric Wittlake/ {grow}in Social Facebook- 19 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … is now becoming a reality (as shown by the Future of B2B Marketing eBook we created for MarketingProfs). For more insights into the role of data in the B2B Marketing mix, here are insights and predictions from 3 B2B smarties from some of the top business marketing brands on the web: Marketo, Silverpop (an IBM company) and Lattice Engines. Predictive…

    Lee Odden/ TopRank®- 17 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … a solution like Demandbase, you can identify companies viewing key pages or content on your site and that fit your target profile. The best potential fits can be added to your full target account list and marketing program. (Disclosure: Demandbase is a client). Find engaged companies in your database: With predictive analytics solutions like…

    Eric Wittlake/ {grow}- 13 readers -