Lattice Engines

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … should spend more time and resources. Analytics doesn’t have to be complex to have value.” (Ken Inman, Neustar) 7. Close the loop on your model. “Do close the loop on your model by putting it to the test against new data it has not yet seen. Some models are great with historical data, but they fail to transfer this success to new instances due…

    Stephanie Miles/ Street Fight- 11 readers -
  • Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 20 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … is now becoming a reality (as shown by the Future of B2B Marketing eBook we created for MarketingProfs). For more insights into the role of data in the B2B Marketing mix, here are insights and predictions from 3 B2B smarties from some of the top business marketing brands on the web: Marketo, Silverpop (an IBM company) and Lattice Engines. Predictive…

    Lee Odden/ TopRank®- 20 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … Lattice Engines, you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. 3. Buyers oblivious to you If you are looking for a new marketing automation solution, do you start by visiting every potential vendor site…

    Eric Wittlake/ {grow}- 13 readers -