Lattice Engines

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … demographic, and the value of the particular user being bid on. These platforms can predict which users will be most valuable to a particular marketer based on desired outcomes, such as online sales or website visits. Over time, these predictive capabilities improve thanks to the platform’s machine learning capacity.” (Anthony Long, Vistaprint) 5. Evaluate…

    Stephanie Miles/ Street Fight- 13 readers -
  • Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 24 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … is now becoming a reality (as shown by the Future of B2B Marketing eBook we created for MarketingProfs). For more insights into the role of data in the B2B Marketing mix, here are insights and predictions from 3 B2B smarties from some of the top business marketing brands on the web: Marketo, Silverpop (an IBM company) and Lattice Engines. Predictive…

    Lee Odden/ TopRank®- 24 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … marketers: Nuance: Engaged 46% of their targets and delivered a 19-1 ROI. CenturyLink: 26% of targets won and an 8-1 ROI. (I was fortunate to have had a hand in this program) What has been your experience creating account lists and account-based marketing programs? Disclosure: I’ve purchased and/or evaluated the offerings listed here but have…

    Eric Wittlake/ {grow}- 14 readers -