Lattice Engines

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … demographic, and the value of the particular user being bid on. These platforms can predict which users will be most valuable to a particular marketer based on desired outcomes, such as online sales or website visits. Over time, these predictive capabilities improve thanks to the platform’s machine learning capacity.” (Anthony Long, Vistaprint) 5. Evaluate…

    Stephanie Miles/ Street Fight- 13 readers -
  • Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 27 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … customers. With time, this will expand to all aspects of marketing and marketers will be able to predict which content will perform best, which channels will convert the most, and which campaigns will be the most successful. Big Data: Future of Marketing Automation Jon Miller @jonmiller VP of Marketing and Co-founder at Marketo Marketing…

    Lee Odden/ TopRank®- 29 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … a solution like Demandbase, you can identify companies viewing key pages or content on your site and that fit your target profile. The best potential fits can be added to your full target account list and marketing program. (Disclosure: Demandbase is a client). Find engaged companies in your database: With predictive analytics solutions like…

    Eric Wittlake/ {grow}- 17 readers -
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