Lattice Engines

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … demographic, and the value of the particular user being bid on. These platforms can predict which users will be most valuable to a particular marketer based on desired outcomes, such as online sales or website visits. Over time, these predictive capabilities improve thanks to the platform’s machine learning capacity.” (Anthony Long, Vistaprint) 5. Evaluate…

    Stephanie Miles/ Street Fight- 14 readers -
  • Four overlooked B2B marketing ideas you can use now

    … in your sales pipeline. Demandbase has clearly established themselves as a leader in this space, if you are looking at account based advertising, they certainly should be on your calling list. Other interesting more recent entrants to the space include Terminus and Madison Logic, and a number of B2B publishers, including TechTarget and IDG, offer…

    Eric Wittlake/ {grow}in Social Facebook- 30 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … customers. With time, this will expand to all aspects of marketing and marketers will be able to predict which content will perform best, which channels will convert the most, and which campaigns will be the most successful. Big Data: Future of Marketing Automation Jon Miller @jonmiller VP of Marketing and Co-founder at Marketo Marketing…

    Lee Odden/ TopRank®- 30 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … marketers: Nuance: Engaged 46% of their targets and delivered a 19-1 ROI. CenturyLink: 26% of targets won and an 8-1 ROI. (I was fortunate to have had a hand in this program) What has been your experience creating account lists and account-based marketing programs? Disclosure: I’ve purchased and/or evaluated the offerings listed here but have…

    Eric Wittlake/ {grow}- 17 readers -
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