Lattice Engines

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … list of target accounts. Then they overlaid those accounts and scores on a Google map to see where the high-scoring accounts were clustered. They used this insight as an input for their event planning, so the decision around ‘where should I hold my event?’ becomes a lot more data-driven.” (Nipul Chokshi, Lattice Engines) 4. Bid strategically when…

    Stephanie Miles/ Street Fight- 12 readers -
  • Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 22 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … is now becoming a reality (as shown by the Future of B2B Marketing eBook we created for MarketingProfs). For more insights into the role of data in the B2B Marketing mix, here are insights and predictions from 3 B2B smarties from some of the top business marketing brands on the web: Marketo, Silverpop (an IBM company) and Lattice Engines. Predictive…

    Lee Odden/ TopRank®- 22 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … Lattice Engines, you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. 3. Buyers oblivious to you If you are looking for a new marketing automation solution, do you start by visiting every potential vendor site…

    Eric Wittlake/ {grow}- 14 readers -