Launch Strategies

  • How to Recover From a Failed Product Launch

    … Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure…

    KISSmetrics Marketing Blogin How To's- 21 readers -
  • Un-Acquire – The Counter-Intuitive Way to Build an Early Customer Base

    … Churn. Lost deals. Those are dreaded words at any stage of the company. For a very early stage company, these events are even more impactful. Behavioral economics tells us about ‘loss aversion’ mindset. As founders, we hate to lose deals. We hate to turn down customers. It’s classic ‘loss aversion’ at play. But, just as you launch your product…

    KISSmetrics Marketing Blog- 4 readers -
  • More Trial Users Is Not The Answer For Your Startup’s Growth

    … of getting the product launch wrong Startups often go out of business because they rely on the product development methodology to measure all their sales and marketing efforts. The product development methodology starts with building a product first and later engaging a sales and marketing team to push the product into the hands of the target…

    KISSmetrics Marketing Blog- 8 readers -
  • 10 Common Pitfalls of Product Launches and How to Avoid Them

    … You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those risks seem especially high…

    Neil Patel/ KISSmetrics Marketing Blogin How To's- 2 readers -
  • 5 Tips to Make Sure You Are Validating Early and Often

    … Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, let’s face it, if new products are only 20% likely to succeed…

    KISSmetrics Marketing Blog- 6 readers -
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