Launch Strategies

  • Scaling Engagement: 5 Strategies to Connect With More Customers

    …. They will flip the traditional approach of using mass reach to connect with the subset of people who matter on its head.” To scale engagement, your business must focus on executing strategies that boost customer satisfaction while saving your team time. Let’s think differently about expanding engagement to build quality customer relationships…

    KISSmetrics Marketing Blog- 18 readers -
  • Before Your Next Product Launch, Try These 5 Engagement Strategies

    … engagement strategies. 1. Define Key Metrics Before Launching It’s difficult to know if your product launch is a success if you’re not keeping track of the data. That’s why it’s important to decide key metrics and set benchmarks for your engagement strategies. First, determine the goal for your product launch. Some SaaS companies may want a certain…

    KISSmetrics Marketing Blog- 16 readers -
  • How to Recover From a Failed Product Launch

    … Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure…

    KISSmetrics Marketing Blogin How To's- 33 readers -
  • Here’s How I Built And Launched A SaaS Company For Less Than $40k

    About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments. This didn’t get me too excited so I wanted to see if I could build and launch a SaaS company for the same amount of money that I would have otherwise angel invested into other companies.

    KISSmetrics Marketing Blog- 11 readers -
  • Starting from Zero? A Customer Acquisition Playbook for New Websites

    … Every new ideas begins with a new domain name. And with every new domain name, comes hundreds of problems. Hosting, at this point, is the least of your worries. Go ahead with some crappy shared one like Bluehost. Because chances are you’re not going to get enough visits to even matter. Here’s why, and how to fix it. Why ‘Search’ Can’t Help…

    KISSmetrics Marketing Blog- 5 readers -
  • Un-Acquire – The Counter-Intuitive Way to Build an Early Customer Base

    … Churn. Lost deals. Those are dreaded words at any stage of the company. For a very early stage company, these events are even more impactful. Behavioral economics tells us about ‘loss aversion’ mindset. As founders, we hate to lose deals. We hate to turn down customers. It’s classic ‘loss aversion’ at play. But, just as you launch your product…

    KISSmetrics Marketing Blog- 4 readers -
  • More Trial Users Is Not The Answer For Your Startup’s Growth

    … of getting the product launch wrong Startups often go out of business because they rely on the product development methodology to measure all their sales and marketing efforts. The product development methodology starts with building a product first and later engaging a sales and marketing team to push the product into the hands of the target…

    KISSmetrics Marketing Blog- 8 readers -
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