Launch Strategies

  • Un-Acquire – The Counter-Intuitive Way to Build an Early Customer Base

    … Churn. Lost deals. Those are dreaded words at any stage of the company. For a very early stage company, these events are even more impactful. Behavioral economics tells us about ‘loss aversion’ mindset. As founders, we hate to lose deals. We hate to turn down customers. It’s classic ‘loss aversion’ at play. But, just as you launch your product…

    KISSmetrics Marketing Blog- 4 readers -
  • More Trial Users Is Not The Answer For Your Startup’s Growth

    … of getting the product launch wrong Startups often go out of business because they rely on the product development methodology to measure all their sales and marketing efforts. The product development methodology starts with building a product first and later engaging a sales and marketing team to push the product into the hands of the target…

    KISSmetrics Marketing Blog- 8 readers -
  • 10 Common Pitfalls of Product Launches and How to Avoid Them

    … You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those risks seem especially high…

    Neil Patel/ KISSmetrics Marketing Blogin How To's- 2 readers -
  • 5 Tips to Make Sure You Are Validating Early and Often

    … Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, let’s face it, if new products are only 20% likely to succeed…

    KISSmetrics Marketing Blog- 5 readers -
  • How to Get Your First $1 Million in Sales

    … Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how startups can get their first $1 million in sales. In the talk, he outlined the four steps of the funnel: Propsecting…

    Zach Bulygo/ KISSmetrics Marketing Blogin How To's- 9 readers -
  • How Aaron Levie Spots Opportunities and Seizes Markets

    … Box Cofounder and CEO Aaron Levie provides us with the classic David vs Goliath story. The company was started by him and his three friends. Here they are, just a few kids in their 20s trying to compete with Goliath players like Microsoft and Oracle. From the archives: Box's first office 8 years ago, where we slept, worked, fought, pivoted…

    KISSmetrics Marketing Blogin How To's- 9 readers -
  • How to Measure the ROI of Company Culture

    … Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat the people you hire impacts employee engagement, retention, and ultimately the product you develop. Success…

    KISSmetrics Marketing Blogin Social How To's- 9 readers -
  • Your Official 5-Step Approach to Getting Media Coverage

    … Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed. Unfortunately though, obtaining press coverage isn’t a simple matter of firing off pitches and hoping for the best. Like all good things, successful media publicity…

    KISSmetrics Marketing Blog- 5 readers -
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