Laura Cross

  • Do You Make This Lead Nurturing Mistake? Laura Cross Can Help

    … Marketers, want to boost your bottom line? Send more qualified leads to sales. It sounds obvious, but 60 percent of marketers send all of their leads to sales and only a quarter of those are qualified. Laura Cross of SiriusDecisions showed attendees of her Vocus webinar how to boost conversion rates by creating a systematic, repeatable…

    Brian Conlin/ Vocus Blog- 8 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … Businesses, whether selling to other businesses or consumers, all have an interest in improving their bottom lines. Two tactics define the ones that see the most improvement. First, they implement lead nurturing programs that cross channels and devices. Second, those programs are systematic and repeatable. Laura Cross of B2B research…

    Erin Feldman/ Vocus Blog- 13 readers -
  • How to Turn B2B Leads into Sales

    … outperform one-and-done tactics. SiriusDecisions’ research shows that the average cost per lead can decrease up to 300 percent, and the number of leads required to close a deal can be reduced by more than 100 percent. In the webinar, SiriusDecisions Research Director Laura Cross will help businesses with three facets of lead nurturing. She…

    Erin Feldman/ Vocus Blogin How To's- 8 readers -
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