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… Marketers, want to boost your bottom line? Send more qualified leads to sales. It sounds obvious, but 60 percent of marketers send all of their leads to sales and only a quarter of those are qualified. Laura Cross of SiriusDecisions showed attendees of her Vocus webinar how to boost conversion rates by creating a systematic, repeatable…
… Businesses, whether selling to other businesses or consumers, all have an interest in improving their bottom lines. Two tactics define the ones that see the most improvement. First, they implement lead nurturing programs that cross channels and devices. Second, those programs are systematic and repeatable. Laura Cross of B2B research…
If you’re in business, be it B2B or B2C, you know that leads are essential to sales. In particular, you know that qualified leads result in more closed sales as well as happier employees and customers. Qualified leads are interested in what you do or sell, making the final purchasing decision that much easier for the latter and that much easier to pitch for the former.