Laura Cross

  • Do You Make This Lead Nurturing Mistake? Laura Cross Can Help

    … Marketing Manifesto! 6. Would a prospect be in multiple nurture tracks at the same time? For the four nurture types I shared with you today, the answer would be no. Pre-MQL, active and passive recycled and reconstituted all have a specific entry and exit point that would mean the prospect would not be in more than one of these types of nurture…

    Brian Conlin/ Vocus Blog- 8 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … Businesses, whether selling to other businesses or consumers, all have an interest in improving their bottom lines. Two tactics define the ones that see the most improvement. First, they implement lead nurturing programs that cross channels and devices. Second, those programs are systematic and repeatable. Laura Cross of B2B research…

    Erin Feldman/ Vocus Blog- 13 readers -
  • How to Turn B2B Leads into Sales

    … to pitch for the former. SiriusDecisions understands the reality and will present information pertinent to B2B companies in its upcoming Vocus webinar on Wednesday, May 14 at 2 p.m. ET. The global B2B research and advisory firm says integrated, multi-touch campaigns – most often created with marketing automation tools and software – significantly…

    Erin Feldman/ Vocus Blogin How To's- 8 readers -
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