Laura Ries

  • An Immutable Law of Branding: Focus

    … It comes as no surprise that we live in an over-communicated society. There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Branding expert Laura Ries says the only way to accomplish both is to simplify. We have to focus, and we often have to focus on a single word. We may…

    Erin Feldman/ Vocus Blog- 7 readers -
  • Demand Success in a Post: Highlights from Day 1 of #Demand14

    … and CEO of Zuckerberg Media Randi Zuckerberg, branding all-star Laura Ries and star of HBO’s hit show Entourage Adrian Grenier. Without further ado, let’s get to it! Dot Complicated: Making Sense of Digital Life – Randi Zuckerberg Vocus CMO You Mon Tsang introduced Randi Zuckerberg by asking what happens when you’re the person championing digital…

    Brian Conlin/ Vocus Blogin Social EMail- 6 readers -
  • Creating a Winning Brand: A Q&A With Laura Ries

    … Why is Coca-Cola the leading cola brand when so many others have similar products? How did Chobani become the leading Greek yogurt brand despite reaching the market nine years after its Greek competitor? Geoff Livingston caught up with Demand Success speaker and branding expert Laura Ries to get the answers. See how both companies succeeded…

    Geoff Livingston/ Vocus Blog- 12 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    … intelligence. Pick the brains of leading marketing and PR experts like Shonali Burke and Richard Binhammer to learn how to generate more leads and build a stronger brand. 4. Tech and social media giants. Hear from Google’s Avinash Kaushik, Twitter’s Sebastian Turner and Karen Wickre, and Hootsuite’s Sandy Pell. 5. Personalized tracks. We have three…

    Erin Feldman/ Vocus Blog- 7 readers -
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