Laura Ries

  • An Immutable Law of Branding: Focus

    … work on creating that hammer, though, we have to do one and only one thing: focus. We first have to figure out who we are and what we want to communicate to our customers. When we do that, we’ll have stronger strategies, stronger stories and stronger sales. Want to hear more amazing marketing and PR ideas? Check out this recap of Demand Success! Image: Mark Hunter (Creative Commons) …

    Erin Feldman/ Vocus Blog- 7 readers -
  • Demand Success in a Post: Highlights from Day 1 of #Demand14

    … This post wouldn’t have been possible without the hard work of Erin Feldman, Geoff Livingston, Allen Mireles and Adrienne Sheares. Didn’t have a chance to come to Demand Success or want to revisit your favorite moments? This post contains highlights of each of the sessions from day one of #Demand14, which includes presentations by founder…

    Brian Conlin/ Vocus Blogin Social EMail- 7 readers -
  • Creating a Winning Brand: A Q&A With Laura Ries

    … Why is Coca-Cola the leading cola brand when so many others have similar products? How did Chobani become the leading Greek yogurt brand despite reaching the market nine years after its Greek competitor? Geoff Livingston caught up with Demand Success speaker and branding expert Laura Ries to get the answers. See how both companies succeeded…

    Geoff Livingston/ Vocus Blog- 12 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    …! If you aren’t sure you should attend Demand Success, these 14 reasons should convince you that you can’t afford to miss it: 1. Keynotes. Hear from Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated; Avinash Kaushik, Google’s Digital Marketing Evangelist; Adrian Grenier, actor from the HBO show Entourage and co-founder…

    Erin Feldman/ Vocus Blog- 9 readers -
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