Lauren Fisher

  • Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

    … are pleased with their interest. And eMarketer analyst Lauren Fisher said in an email to SocialTimes: By offering its advertisers a measure of conversion lift, Facebook is smartly catering to advertisers that want to understand how ad dollars aren’t just driving clicks but actual sales. It’s also a great example of how Facebook is continuing to push new and different standards of measurement. Advertisers: What are your early thoughts on Facebook’s new conversion lift measurement capabilities? …

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
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