Lauren Johnson

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 19 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
  • LinkedIn Adds Conversion Tracking

    … to getting 1,000 advertisers on board.” He also offered more details on the motivation behind the feature’s introduction: (The goal is to) get below the clicks and engagement metrics and beyond to the conversion metrics that are happening on a marketer’s own website. You can see that, let’s say, the finance industry is converting at a much higher rate…

    David Cohen/ Inside Facebook- 18 readers -