Lauren Johnson

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 23 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … products, you have to create almost 1,000 different ads to reach those products to different people. With dynamic ads, you’re effectively creating one. Online furniture retailer Wayfair has been testing the ability to target dynamic ads based on users’ web activity, and director of marketing Jessica Jacobs told Johnson: We can automatically reach…

    David Cohen/ Inside Facebookin Social Facebook- 28 readers -
  • LinkedIn Adds Conversion Tracking

    … LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…

    David Cohen/ Inside Facebook- 21 readers -
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