Lauren Johnson

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … or a progression that can be told in a couple of steps, which is quite a bit different than your typical execution that you’d see elsewhere in social. And m/Six president Ilana Nolte told Johnson she has been working with fashion retailer David Yurman to run targeted ads within Snapchat Discover, adding of the new offering: We have the ability…

    David Cohen/ AllTwitter- 31 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile…

    David Cohen/ Inside Facebookin Social Facebook- 34 readers -
  • LinkedIn Adds Conversion Tracking

    … is available via LinkedIn’s ad management software, as well as via LinkedIn Certified Marketing Partners 4C and AdStage. LinkedIn tested conversion tracking with some 200 advertisers, finding that their cost per conversion fell by an average of 21 percent during July and August, Glass told Johnson, adding that the professional network is “close…

    David Cohen/ Inside Facebook- 25 readers -
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