Lay'S

Lay's (also known as Walkers in the United Kingdom and Ireland, Smith's in Australia, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel, Margarita in Colombia and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. A company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips.
Posts about Lay'S
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … There’s a new group of YouTube stars, and they’re not doing makeup tutorials or idiotic comedy routines. In fact, they’re pretzels. Frito Lay’s pretzel brand Rold Gold has launched a new video series, made up of parodies based on today’s hottest TV shows and genres, featuring the tiny snacks as fully developed characters within “built to scale…

    Tanya Dua/ Digiday- 6 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … Finalists OMD & Pepsi Max, Buzzfeed and The Enthusiast Network (TEN) are set to battle it out in the Digiday Video Awards, which recognize excellence and breakthrough achievement in video, advertising and marketing. With 16 categories ranging from “Best Original Non-Scripted Series” to “Best Video Technology Innovation,” our judges had…

    Erin Phillips/ Digiday- 16 readers -
  • Who’s Really Winning The Search War?

    … more accurate. To achieve this goal, I drafted a survey to capture a holistic view of users’ search engine behaviors to try to get the most accurate measure of their search engine loyalties. Survey To Determine True Market Share Users were queried about their awareness of search engines. Small search engines like Blekko and DuckDuckGo, as well…

    Eli Schwartz/ Search Engine Landin SEO Google- 20 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … Resolution Media took home Best in Show for Digiday’s Sammy Awards for its Lowe’s “Fix in Six” Vine campaign. For the Lowe’s campaign, Resolution produced weekly Vines that highlighted quick home improvement tips, like how to keep your jack-o-lantern burning bright throughout October. The snappy Vines resonated strongly with consumers, earning…

    Digidayin Twitter- 12 readers -
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