Lay'S

Lay's (also known as Walkers in the United Kingdom and Ireland, Smith's in Australia, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel, Margarita in Colombia and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. A company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips.
Posts about Lay'S
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … Finalists OMD & Pepsi Max, Buzzfeed and The Enthusiast Network (TEN) are set to battle it out in the Digiday Video Awards, which recognize excellence and breakthrough achievement in video, advertising and marketing. With 16 categories ranging from “Best Original Non-Scripted Series” to “Best Video Technology Innovation,” our judges had…

    Erin Phillips/ Digiday- 17 readers -
  • Who’s Really Winning The Search War?

    … Every month, comScore releases its U.S. search engine market share reports, and these reports are widely shared by media outlets as the definitive source of search engine penetration. Over the past couple of years, comScore reports have declared Google to be at a 65-68% market share, with most of the remainder divided up between Bing and Yahoo…

    Eli Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … MOBI AWARDS Best Integrated Mobile/Cross Media Campaign R/GA London – Beats Music Best iPad/ Tablet Advertising Campaign Conde Nast Media Group and WIRED for The Connective Best Location Based Campaign Starcom MediaVest Group for P&G Pantene Best Mobile/Social Integrated Campaign R/GA New York – Jay Z Magna Carta Holy Grail App…

    Digidayin Twitter- 12 readers -
  • I Share, Therefore I Am: Building Brand Engagement Campaigns

    Think about the last thing you shared. Was it an article, post, picture, link or ad? Why did you share it? And more importantly, how did sharing it make you feel? Recent research reveals that we feel rewarded when we share our personal thoughts and experiences, similar to the neurological feelings we have when we eat food.

    Think with Google- 6 readers -