Lay'S

Lay's (also known as Walkers in the United Kingdom and Ireland, Smith's in Australia, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel, Margarita in Colombia and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. A company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips.
Posts about Lay'S
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … There’s a new group of YouTube stars, and they’re not doing makeup tutorials or idiotic comedy routines. In fact, they’re pretzels. Frito Lay’s pretzel brand Rold Gold has launched a new video series, made up of parodies based on today’s hottest TV shows and genres, featuring the tiny snacks as fully developed characters within “built to scale…

    Tanya Dua/ Digiday- 6 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … their work cut out for them. The Video Awards judges came from Partners + Napier, Eleven, Sapientnitro, Core Creative, and more. For a full list of our judges see here. The Video Awards Gala will be held on January 15th 2015 at the Highline Ballroom, tickets are available here With more than 18 million views, “Dear Kitten” — produced by Buzzfeed…

    Erin Phillips/ Digiday- 18 readers -
  • Who’s Really Winning The Search War?

    … marketers see markedly different search engine usage numbers in their own analytics software. The discrepancy between what web analytics packages show and what comScore reports declare could stem from how comScore develops its stats. The company generates its reach reports from a panel-based audience that installs tracking software…

    Eli Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    …” Best Mobile Creative R/GA New York – The Nike SB AppNike Best Mobile Direct Response Campaign Red Roof Inn & 360i for “Turning Flight Cancellations into Hotel Reservations” Best Mobile Platform Innovation Hang w/ Mobile Application Best Mobile Website SapientNitro / Chrysler Group Mobile Brand Websites Redesign The post Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards appeared first on Digiday. …

    Digidayin Twitter- 13 readers -
Get the top posts daily into your mailbox!