Lay's (also known as Walkers in the United Kingdom and Ireland, Smith's in Australia, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel, Margarita in Colombia and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. A company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips.
Posts about Lay'S
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … to the brand. By literally developing characters out of the products, we infused personality into the brand.” “Break Happy TV” is being distributed and promoted across all of Rold Gold’s social channels, including a microsite, YouTube, Facebook, Twitter and Tumblr. The campaign is responsive, with the brand tapping into existing conversations around…

    Tanya Dua/ Digiday- 5 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … their work cut out for them. The Video Awards judges came from Partners + Napier, Eleven, Sapientnitro, Core Creative, and more. For a full list of our judges see here. The Video Awards Gala will be held on January 15th 2015 at the Highline Ballroom, tickets are available here With more than 18 million views, “Dear Kitten” — produced by Buzzfeed…

    Erin Phillips/ Digiday- 15 readers -
  • Who’s Really Winning The Search War?

    … Every month, comScore releases its U.S. search engine market share reports, and these reports are widely shared by media outlets as the definitive source of search engine penetration. Over the past couple of years, comScore reports have declared Google to be at a 65-68% market share, with most of the remainder divided up between Bing and Yahoo…

    Eli Schwartz/ Search Engine Landin SEO Google- 17 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … Resolution Media took home Best in Show for Digiday’s Sammy Awards for its Lowe’s “Fix in Six” Vine campaign. For the Lowe’s campaign, Resolution produced weekly Vines that highlighted quick home improvement tips, like how to keep your jack-o-lantern burning bright throughout October. The snappy Vines resonated strongly with consumers, earning…

    Digidayin Twitter- 11 readers -
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