Lay'S

Lay's (also known as Walkers in the United Kingdom and Ireland, Smith's in Australia, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel, Margarita in Colombia and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. A company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips.
Posts about Lay'S
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … There’s a new group of YouTube stars, and they’re not doing makeup tutorials or idiotic comedy routines. In fact, they’re pretzels. Frito Lay’s pretzel brand Rold Gold has launched a new video series, made up of parodies based on today’s hottest TV shows and genres, featuring the tiny snacks as fully developed characters within “built to scale…

    Tanya Dua/ Digiday- 6 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … of lifting a brands awareness without pushing the product creating content that the entertains and engages the consumer. TEN is a finalist for Best Consumer Video Campaign for “Lexus Presents: Chasing Light – Inspired by Ansel Adams.” It’s hard to make a car ad stand out, so TEN took a new approach. For the luxury auto brand, revisted the locations…

    Erin Phillips/ Digiday- 18 readers -
  • Who’s Really Winning The Search War?

    … Every month, comScore releases its U.S. search engine market share reports, and these reports are widely shared by media outlets as the definitive source of search engine penetration. Over the past couple of years, comScore reports have declared Google to be at a 65-68% market share, with most of the remainder divided up between Bing and Yahoo…

    Eli Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … “Placelists” Best Social Best Social Promotion for a Product Launch JCPenney for Go USA Mittens Best Socialized Business R/GA MasterCard #Priceless Best Twitter Branding Campaign Necco Sweethearts Best Use of Social Media for a Cause Clever Girls Collective for #Batkid Best in Show Resolution Media with Lowe’s™ Fix in Six Vine Campaign…

    Digidayin Twitter- 14 readers -
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