Lbma

    • LBMA Report Finds Global Expansion of NFC Tech in 2017

      Location-based ad targeting is on the rise, but the technology that companies are relying on to amplify their messaging varies depending on the country, according to the results of a new global location trends report by the Location Based Marketing Association (LBMA). Use of location technology for marketing is on the rise, up 5% in the U.S., 6% in Canada, 7% in the U.K.

      Stephanie Miles/ Street Fight- 12 readers -
  • LBMA Podcast: The Annual Predictions Show

    … LBMA Podcast: The Annual Predictions Show December 30, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. This week’s show is the annual predictions episode, with a look at where location-based marketing is headed in 2017. …

    Asif Khan/ Street Fight- 15 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 7 readers -
  • LBMA Podcast: GasBuddy, OpenTable, and TomTom’s Parking Solution

    … LBMA Podcast: GasBuddy, OpenTable, and TomTom’s Parking Solution October 28, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GasBuddy + CubeIQ, Australia Post & Posterscope, Snapchat, OpenTable, Reali, Sears, Koupon Media + Verifone, ReviewPush + Yelp, Panasonic’s smart mirror, TomTom’s parking solution. …

    Asif Khan/ Street Fight- 13 readers -
  • LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

    … LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby July 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Snapchat, Life360, Mcdonalds, CVS Health + Google Nearby, Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema. …

    Asif Khan/ Street Fight- 14 readers -
  • LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch

    … LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch July 17, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses…

    Asif Khan/ Street Fightin Google- 13 readers -
  • LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve

    …; O2 acquires Weve; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada. Top stories of the week 1. Astra – Girl detection billboard (Germany) 11:50 2. KFC Tray Typer 19:35 3. Screenvision + Sito Mobile = Project Lynx 24:40 4. Visualead – A new generation of QR code? 28:25 5…

    Asif Khan/ Street Fight- 10 readers -
  • LBMA Podcast: Snapchat for Business, Iconeme CEO

    … for business?; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app. Our special guest is Jonathan Berlin of Iconeme. Top stories of the week 1. Panasonic Powershelf 8:00 2. Locr platform (Germany) 13:10 3. Moovit gets $50M 14:45 4. Snapchat for business 18…

    Asif Khan/ Street Fight- 9 readers -
  • LBMA Podcast: Key Trends and Predictions for 2015

    … On Location LBMA Podcast: Key Trends and Predictions for 2015 02 January 2015 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. This is our annual predictions show – a look ahead at the ideas and companies to watch in 2015. We tap into key trends…

    Asif Khan/ Street Fight- 6 readers -
  • LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual

    … of the week which are Shopkick selling to SK Telecom and PayPal’s partnership with Samsung for wearable payments. We also have four live guests: Amit Shah of 1-800Flowers, Anthony Toguchi of Nestle, Sean Trepeta of Mobiquity Networks and Vikas Gupta of Factual. Top stories of the week (starts at 9:00) 1. SK Telecom buys Shopkick 2. Samsung + PayPal…

    Asif Khan/ Street Fight- 8 readers -
  • LBMA Podcast: Chuck E. Cheese Meets Oculus Rift

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Metaio’s Thermal Touch, Michael’s partnering with museums, Logic PD facial recognition, Beck’s playable poster, tipping street musicians with Bitcoin, JINS health glass, Simon Armitage sucks…

    Asif Khan/ Street Fight- 3 readers -
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