Lbn Partners

  • Yahoo Adds Deeper Targeting to Yahoo Gemini, Expands Preferred Partner Program

    Yahoo recently announced some improvements to its Gemini platform, a cross-device marketplace for search and native advertising. Namely, advertisers can now target by optimizing conversions toward a target cost per acquisitions, making sure advertising messages get in front of the right people. Through Gemini, advertisers can also target people based on their own first-party data.

    Justin Lafferty/ AllFacebook- 13 readers -
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