Lead Acquisition

  • Lead Nurturing with Email

    … soon for a hard sell. They need to be nurtured through the funnel with a series of emails that address their needs at each phase. Email is the ideal nurturing channel. Nurturing leads with emails generates 50% more sales-ready leads at 33% lower cost, and lead nurturing emails get 4-10 times the response rate of other emails (Silverpop). Meet…

    Movable Ink Blogin EMail- 9 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … leads. 2. Conversion Rate Optimization If you recall above, minimizing barriers to consumption helps accelerate lead acquisition. However, as marketers, we need prudent data and lead intelligence to properly nurture leads. This represents a problem for many lead generation departments. If they ask too many questions they won’t get enough conversions…

    Chad Pollitt/ Relevance- 20 readers -