Lead Acquisition

  • Lead Nurturing with Email

    … You’ve got a new lead, so what’s the next step? According to Marketing Sherpa, 79% of marketing leads never convert into sales. So you’re approach to turning a lead into a customer should be a well-planned out strategy. If they’ve handed over their contact information for a top of the funnel piece of content or to enter a contest, it may be too…

    Movable Ink Blogin EMail- 10 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … leads. 2. Conversion Rate Optimization If you recall above, minimizing barriers to consumption helps accelerate lead acquisition. However, as marketers, we need prudent data and lead intelligence to properly nurture leads. This represents a problem for many lead generation departments. If they ask too many questions they won’t get enough conversions…

    Chad Pollitt/ Relevance- 42 readers -