Lead Acquisition

  • Lead Nurturing with Email

    … soon for a hard sell. They need to be nurtured through the funnel with a series of emails that address their needs at each phase. Email is the ideal nurturing channel. Nurturing leads with emails generates 50% more sales-ready leads at 33% lower cost, and lead nurturing emails get 4-10 times the response rate of other emails (Silverpop). Meet…

    Movable Ink Blogin EMail- 10 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all good, but with the plethora of businesses adopting inbound…

    Chad Pollitt/ Relevance- 30 readers -