Lead Acquisition

  • Lead Nurturing with Email

    … soon for a hard sell. They need to be nurtured through the funnel with a series of emails that address their needs at each phase. Email is the ideal nurturing channel. Nurturing leads with emails generates 50% more sales-ready leads at 33% lower cost, and lead nurturing emails get 4-10 times the response rate of other emails (Silverpop). Meet…

    Movable Ink Blogin EMail- 10 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … of information gathering, coupled with email lead nurturing, can produce very robust lead intelligence over time. 4. MQL Optimization Producing an MQL is not easy. However, today’s technology empowers marketers to build robust lead management programs. Generally, these systems include some type of marketing automation system and CRM. However, just…

    Chad Pollitt/ Relevance- 25 readers -