Lead Acquisition

  • Lead Nurturing with Email

    … soon for a hard sell. They need to be nurtured through the funnel with a series of emails that address their needs at each phase. Email is the ideal nurturing channel. Nurturing leads with emails generates 50% more sales-ready leads at 33% lower cost, and lead nurturing emails get 4-10 times the response rate of other emails (Silverpop). Meet…

    Movable Ink Blogin EMail- 11 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … Profiling Since we know that the number of form fields we use impacts conversion rates, utilizing a methodology like progressive profiling can help marketers gather robust amounts of information over time without negatively impacting rates of conversion. This can be accomplished by asking new and unique questions on future subsequent visits. This type…

    Chad Pollitt/ Relevance- 46 readers -