Lead Acquisition

  • Lead Nurturing with Email

    … You’ve got a new lead, so what’s the next step? According to Marketing Sherpa, 79% of marketing leads never convert into sales. So you’re approach to turning a lead into a customer should be a well-planned out strategy. If they’ve handed over their contact information for a top of the funnel piece of content or to enter a contest, it may be too…

    Movable Ink Blogin EMail- 10 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all good, but with the plethora of businesses adopting inbound…

    Chad Pollitt/ Relevance- 22 readers -