Lead Ads

  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … for kids in the past. 6. Lookalike Audiences If you already keep a list of your most valuable customers, you can find more Facebook users like them with Lookalike Audiences. This targeting method provides a powerful way to reach customers who are more likely to convert based on their interests in similar products or services. If you want to expand your…

    Nanigansin Social- 21 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 49 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    …. 1. Explore the potential of lead ads Facebook puts lead generation front-and-center with its new lead ad format. This ad unit allows potential customers to sign up for what you’re offering without leaving their Facebook news feeds. After clicking on your lead ad, Facebook users will see a form that’s already filled out with information…

    Nanigans- 30 readers -
  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … cycle drawing to a close, now is the perfect time to examine the effects and effectiveness of political ads. Examining Kenshoo social advertiser data through September, advertisers had already spent more than $28 million on social ads for political causes with another month remaining. After a spike in March, monthly spend dropped off until…

    AllTwitterin Facebook- 43 readers -
  • How to Maximize Facebook Lead Ads

    … to their websites. Use lookalike audiences to target people similar to your best customers. Choose well art-directed imagery that has a strong focal point, uses depth of space and is thoughtfully composed. Use context cards—which appear after users click call-to-action buttons on your ad—to provide detailed information about exactly what…

    David Cohen/ AllFacebookin Social Facebook How To's- 26 readers -
  • Upcoming Facebook for Business Webinars

    … Facebook for Business has several webinars on tap covering topics including Instagram, lead ads, Messenger, dynamic product ads, Slideshow and local awareness ads. The social network offered details on the webinars in a Facebook for Business post: Getting the Most Out of Facebook and Instagram Together, April 26: Learn how and why to run…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 15 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
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