Lead Ads

  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … Facebook’s user interface. Audience Options 5. Custom Audiences A Custom Audience is an ad targeting option that lets marketers serve ads to their existing customers. Custom Audiences work best when segmented by behavior or demographic – for example, people whose purchases have high average order value, or parents who have bought multiple items…

    Nanigansin Social- 21 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 30 readers -
  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … As political interests looked for new ways to tap digital media to canvas for potential supporters in 2016, the unique capabilities of social media drove widespread adoption of two ad types, lead ads and video ads, representing a two times to four times greater share of budget versus non-political social advertisers. With the 2016 election…

    AllTwitterin Facebook- 43 readers -
  • How to Maximize Facebook Lead Ads

    … Facebook opened up its Lead Ads to all advertisers last October, and Facebook for Business provided some tips this week on how brands can best utilize them. Lead ads allow brands to auto-populate forms being filled out by users—for purposes including events, newsletters, offers or requests for further information—with details those users have…

    David Cohen/ AllFacebookin Social Facebook How To's- 26 readers -
  • Upcoming Facebook for Business Webinars

    … Facebook for Business has several webinars on tap covering topics including Instagram, lead ads, Messenger, dynamic product ads, Slideshow and local awareness ads. The social network offered details on the webinars in a Facebook for Business post: Getting the Most Out of Facebook and Instagram Together, April 26: Learn how and why to run…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 15 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
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