Lead Form

  • How Document Analytics Became Our Secret Weapon

    … Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we…

    Dillon Baker/ The Content Strategistin How To's- 29 readers -
  • How to Build a Better Lead Form

    … people to take out a credit card and hand over sensitive information to donate to a charity when they can just do so on the computer in their homes. Perhaps if the canvassers only wanted a name or an email address, they’d have more access. Likewise, when brands and publishers gate their content, the success of an e-book or a video will likely come…

    Jordan Teicher/ The Content Strategistin How To's- 23 readers -
  • What You Gain (and Lose) With Ungated Content

    … were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed to be taken aback. They were hesitant to give away any type of information, even something as innocuous as a zip code. This was one of the first times I realized that for consumers, any exchange of information with a brand…

    The Content Strategistin Social EMail Content- 12 readers -