Lead Form

    • How Document Analytics Became Our Secret Weapon

      Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we knew it had the potential to ch ...

      Dillon Baker/ The Content Strategistin How To's- 14 readers -
  • How to Build a Better Lead Form

    … and you progress your profiling, taking a little bit of information each time.” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94 for seven fields and $41.90…

    Jordan Teicher/ The Content Strategistin How To's- 15 readers -
  • What You Gain (and Lose) With Ungated Content

    … lead forms? We’ve seen brands experiment with this. Drift made headlines this summer when it ditched email forms on all premium content, and the digital marketing community reacted in a big way. The announcement became one of the company’s top posts as it burned up the charts in marketing discussion groups. Drift has been perhaps the loudest voice…

    The Content Strategistin Social EMail Content- 12 readers -