Lead Form

  • How Document Analytics Became Our Secret Weapon

    … Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we…

    Dillon Baker/ The Content Strategistin How To's- 31 readers -
  • How to Build a Better Lead Form

    … audience fill forms with social profiles on networks like Facebook and Twitter. These may seem like minor tweaks, but when you’re making that hard sell, each second matters. This is an excerpt from “The Content Marketer’s Guide to Lead Generation.” To read the full e-book, please fill out the form below. The post How to Build a Better Lead Form appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin How To's- 24 readers -
  • What You Gain (and Lose) With Ungated Content

    ….” Just because a visitor converts doesn’t mean your content delivered value (at least, not yet). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting…

    The Content Strategistin Social EMail Content- 12 readers -
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