Lead Form

  • How Document Analytics Became Our Secret Weapon

    … it should send more in-depth information on executing a content strategy in any sort of drip campaign. 4. Lead generation Document analytics has one more tool up its sleeve: the ability to easily embed lead forms within an asset. And because of that heatmap technology I’ve mentioned above, marketers know where to place that lead form in the asset…

    Dillon Baker/ The Content Strategistin How To's- 35 readers -
  • How to Build a Better Lead Form

    … your personal information. She opens her mouth to initiate small talk, but you walk right by, avoiding eye contact and trying to stifle the guilt. Lead forms are the canvassers of the marketing world. In any exchange of value, both sides need to evaluate whether they’re getting something useful in return. On the street, it’s not worth it for most…

    Jordan Teicher/ The Content Strategistin How To's- 24 readers -
  • What You Gain (and Lose) With Ungated Content

    ….” Just because a visitor converts doesn’t mean your content delivered value (at least, not yet). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting…

    The Content Strategistin Social EMail Content- 13 readers -