Lead Forms

  • The Content Marketer’s Guide to Lead Generation

    … This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing…

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • 7 Reasons Why Lead Forms are Dead

    … are still tons of companies that choose to slap these forms on their websites. And while the number of brands leveraging interactive experiences is steadily increasing, your brand will very likely stand out amongst its competitors. Why? Well, let’s state the obvious — not everyone is utilizing interactive content for their lead capture needs. If you…

    Marketing Technology Blog- 19 readers -
  • The Content Marketer’s Guide to Lead Generation

    … According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue…

    Jordan Teicher/ The Content Strategistin Content- 25 readers -
  • Are Lead Forms Dead?

    … not as a pushy salesman, but as a trusted advisor and good conversationalist. That’s what interactive content can deliver. Does interactive really work? Consider these outcomes: 94% more conversions. (Source: Demand Metric) 300% higher consumer interactivity. (Source: Hubspot) 60% higher retention of information. (Source: Kuno Creative) 500% more…

    Jenn Lisak/ Marketing Technology Blog- 28 readers -
  • 7 Tools To Include In Your Customer Acquisition Plan

    … or video. Consider and evaluate pay-per-click options. You want to continue to test and refine your landing page and your channels to improve your conversion rate optimization. #7: Track and Measure Data Your successful customer acquisition plan depends on constantly testing and measuring your data. Set up your data collection well in advance…

    Jon Correll/ conversionvoodoo.com- 13 readers -