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… customers, we’re going to discuss seven tools to include in your customer acquisition plan. #1: Set Your Goals Author and motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.” Your customer acquisition plan is futile if you haven’t set your goals. It’s like walking in the dark while trying to read. Your first tool…
… up for your services? As you generate your landing pages – from contact to about to individual blog posts – plan the purpose of each page and create your headline, lead generation form and call to action accordingly. In addition to the purpose of each page, you want to pay special attention to the page’s content. Contemplate the audience…
Before we dive into our seven content marketing campaign ideas that will generate more leads for your business, let’s first talk about the basics of content marketing. A thorough understanding of the meaning of content marketing is essential before we dive into content marketing campaigns and strategy behind them.