Lead Gen

  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 16 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    … times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. But for many marketers, demonstrating the long-term effect that content marketing has on lead generation and customer acquisition can be a daunting task, especially if you’re not a Marketo and Salesforce wizard…

    Joe Lazauskas/ The Content Strategist- 28 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 13 readers -
  • Cost Per Lead Generation Coming to LinkedIn

    … LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network. LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns…

    Michael Levanduski/ Performance Marketing Insiderin Social- 20 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … with IF Functions, our own Secret Jake wrote a great piece to help you see the world of if possibilities. Now for my last ad customizer for lead gen pitch, using the countdown function to create urgency for your users. Countdowns are great for ecommerce clients because these ads can show when a promotion is about to end, or the availability of the product you…

    PPC Heroin Paid Search How To's- 17 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return. Today, as a lead-gen-focused PPC-er, I would like to share three ways I’ve been able to use ROAS metrics to identify wins…

    PPC Heroin Affiliate Paid Search- 19 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said. “We don’t…

    Joe Lazauskas/ The Content Strategistin Social Content- 30 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 29 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood…

    Nanigans- 26 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    …: Even if you date the same person that your best friend swiped right on last month, your experience will be different. Some leads have that instantaneous connection with a brand. Others take more time to nurture. Some play hard to get, only to find what they wanted was in front of them all along. In each case, the technology in a stack tracks…

    The Content Strategistin Content How To's- 15 readers -
  • 5 Steps to Generate More LinkedIn Sales Leads

    … Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads. Discover five steps to generate more sales…

    Social Media Examiner- 22 readers -
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