Lead Gen

    • 3 Ways To Use ROAS In PPC Lead Gen Optimization

      March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way.

      PPC Heroin Affiliate Paid Search- 16 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said. “We don’t…

    Joe Lazauskas/ The Content Strategistin Social Content- 25 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 28 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … advertisers to get creative. Bank of America doesn’t take an obvious approach when it comes to advertising its mobile banking app. Instead, it uses this off-beat Twitter ad to promote the app with a humorous llama picture and plenty of llama-related puns and jokes. This approach doesn’t just make the ad more entertaining; it also makes Bank of America more…

    Nanigans- 23 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    …: Even if you date the same person that your best friend swiped right on last month, your experience will be different. Some leads have that instantaneous connection with a brand. Others take more time to nurture. Some play hard to get, only to find what they wanted was in front of them all along. In each case, the technology in a stack tracks…

    The Content Strategistin Content How To's- 14 readers -
  • 5 Steps to Generate More LinkedIn Sales Leads

    … Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads. Discover five steps to generate more sales…

    Social Media Examiner- 16 readers -
  • 5 Ways to Generate Leads From Snapchat

    … Do you need more leads? Are you using Snapchat? As great as Snapchat is for engaging with people, it also has the potential to deliver viable leads. In this article, you’ll discover five ways to generate leads with Snapchat. Discover five ways to use Snapchat to generate leads. #1: Prompt Your Followers to Join Your Email List Snapchat…

    Social Media Examiner- 11 readers -
  • An Insider’s Scoop on Lead Generation Advertising

    … with numerous lead gen companies over the years? Nanigans’ Senior Account Director of Lead Generation and Travel Nader Khalil has the following inside scoop: What goals do your customers usually have, and how does working with Nanigans help them succeed? Lead generation is the epitome of direct response. It’s interesting because the entire business…

    Nanigans- 15 readers -
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