Lead Gen

  • 5 Geocentric Tips to Invigorate Your Local PPC Ads

    … November 13, 2017 I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time. It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from “Google Places…

    PPC Heroin Paid Search- 9 readers -
  • Faster, Easier Mobile Lead Generation with Social Lead Ads

    … in the business to business sector feeling green with envy. As we make quotes, give consultations, and fish for users who want a free demo or to attend our webinar, we wonder where our fun, creative bells and whistles may be. Content forms? White Paper offers? Yawn. However, social lead gen and contact form tools are becoming more popular…

    PPC Heroin Facebook- 13 readers -
  • Lead Generation – 5 Easy Steps That Will Grow Your Prospect List

    … I was taking a walk the other day, thinking about lead generation and how to express the concept and essential processes required to attract new leads for your business. What came to mind is fishing. It’s not an original metaphor and I don’t even like fishing, but I do understand what it takes to catch a fish and it’s a pretty good way…

    Denise Wakeman/ Denise Wakeman- 17 readers -
  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 14 readers -
  • Spike Your Conversion Rates with Competitor Data

    … May 30, 2017 Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come…

    PPC Heroin Paid Search- 17 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 25 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    …: We’d give that piece a lead impact score of 70, and likely prioritize pushing it out in our distribution campaigns since it’s so effective. Ultimately, there are a lot of reasons that content marketing fails. But having a good handle on how content impacts lead generation definitely isn’t one of them. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 36 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … a revolutionary approach to campaign management. Many account managers already do this, using AdWords Automated Rules (or similar features in other PPC platforms). The trick is knowing how to combine this useful tool with non-PPC performance data. I’ll quickly walk you through one approach to setting up your day-of-week budgets with non-PPC metrics, whether…

    PPC Heroin Paid Search- 14 readers -
  • Cost Per Lead Generation Coming to LinkedIn

    … LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network. LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns…

    Michael Levanduski/ Performance Marketing Insiderin Social- 25 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return. Today, as a lead-gen-focused PPC-er, I would like to share three ways I’ve been able to use ROAS metrics to identify wins…

    PPC Heroin Affiliate Paid Search- 25 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … capabilities are especially helpful if you’re running an account-based marketing program. To oversimplify a bit, the strategy mix I usually recommend looks like this: Top-of-funnel content: Facebook, since it’s a very efficient way to build an audience. Gated lead-gen and bottom-funnel content: LinkedIn. When the payoff is bigger, the targeting…

    Joe Lazauskas/ The Content Strategistin Social Content- 33 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    …. 1. Explore the potential of lead ads Facebook puts lead generation front-and-center with its new lead ad format. This ad unit allows potential customers to sign up for what you’re offering without leaving their Facebook news feeds. After clicking on your lead ad, Facebook users will see a form that’s already filled out with information…

    Nanigans- 30 readers -
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