Lead Gen

    • Revisiting Quora: An Unexpected Success!

      A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in Quora.

      PPC Hero- 6 readers -
  • Roadmap for a Solid B2B Facebook Advertising Strategy

    … that the best goals to work with are Brand Awareness, Traffic, Lead Gen, and Conversions (and while the Messages goal is fairly new, this may be worth a test for businesses with Messenger accounts). These will each work in tandem to create your funnel, guiding your audience down the funnel toward an eventual conversion. Sometimes a Brand Awareness…

    PPC Heroin Affiliate Social Paid Search- 15 readers -
  • 5 Geocentric Tips to Invigorate Your Local PPC Ads

    … November 13, 2017 I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time. It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from “Google Places…

    PPC Heroin Paid Search- 9 readers -
  • Faster, Easier Mobile Lead Generation with Social Lead Ads

    … in the business to business sector feeling green with envy. As we make quotes, give consultations, and fish for users who want a free demo or to attend our webinar, we wonder where our fun, creative bells and whistles may be. Content forms? White Paper offers? Yawn. However, social lead gen and contact form tools are becoming more popular…

    PPC Heroin Facebook- 13 readers -
  • Lead Generation – 5 Easy Steps That Will Grow Your Prospect List

    … service or product can help their business. Begin with the end in mind Stephen R. Covey had it right when he introduced his second habit in The 7 Habits of Highly Effective People: Begin with the end in mind. Before you build your lead gen system, answer these questions: What’s the outcome you want for your business? Who do you want to work…

    Denise Wakeman/ Denise Wakeman- 18 readers -
  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 14 readers -
  • Spike Your Conversion Rates with Competitor Data

    … conversion rates higher than you ever knew possible. You’ll get expert PPC tips like: How to monetize Ecommerce vs. lead gen competitor data What Auction insights reports teach you about your competition How competitor data can shorten the time to increase conversion rates When third party tools help find insights impossible to find manually Presented by: Jamie Smith Michael Knight …

    PPC Heroin Paid Search- 17 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 25 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    …: We’d give that piece a lead impact score of 70, and likely prioritize pushing it out in our distribution campaigns since it’s so effective. Ultimately, there are a lot of reasons that content marketing fails. But having a good handle on how content impacts lead generation definitely isn’t one of them. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 36 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 14 readers -
  • Cost Per Lead Generation Coming to LinkedIn

    … LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network. LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns…

    Michael Levanduski/ Performance Marketing Insiderin Social- 25 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … with IF Functions, our own Secret Jake wrote a great piece to help you see the world of if possibilities. Now for my last ad customizer for lead gen pitch, using the countdown function to create urgency for your users. Countdowns are great for ecommerce clients because these ads can show when a promotion is about to end, or the availability of the product you…

    PPC Heroin Paid Search How To's- 17 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return. Today, as a lead-gen-focused PPC-er, I would like to share three ways I’ve been able to use ROAS metrics to identify wins…

    PPC Heroin Affiliate Paid Search- 26 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said. “We don’t…

    Joe Lazauskas/ The Content Strategistin Social Content- 34 readers -
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