Lead Gen

  • 3 Ways To Improve B2B Lead Quality

    … report or whitepaper works best. From that point, using RLSA specific ad copy to qualify users further through demos or free trials help move prospects through the sales funnel. Landing Page Testing The last tip is testing landing pages. This can be as simple as switching the location of the form to testing out different content on the page…

    PPC Hero- 13 readers -
  • Spike Your Conversion Rates with Competitor Data

    … May 30, 2017 Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come…

    PPC Heroin Paid Search- 17 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 21 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    …: We’d give that piece a lead impact score of 70, and likely prioritize pushing it out in our distribution campaigns since it’s so effective. Ultimately, there are a lot of reasons that content marketing fails. But having a good handle on how content impacts lead generation definitely isn’t one of them. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 32 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … a revolutionary approach to campaign management. Many account managers already do this, using AdWords Automated Rules (or similar features in other PPC platforms). The trick is knowing how to combine this useful tool with non-PPC performance data. I’ll quickly walk you through one approach to setting up your day-of-week budgets with non-PPC metrics, whether…

    PPC Heroin Paid Search- 14 readers -
  • Cost Per Lead Generation Coming to LinkedIn

    … LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network. LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns…

    Michael Levanduski/ Performance Marketing Insiderin Social- 24 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … and looked at a map, we did find a correlation with towns near major highways. We added these smaller city locations and bid higher for these users. Of course, you can do the reverse exercise and see where users are spending without converting and remove these locations. Ad Customizers These handy ad customizers help take some of the work…

    PPC Heroin Paid Search How To's- 17 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … truth that “all leads are not created equal.” In such cases, ROAS analyses can prove to be more insightful than a strict CPA assessment. Working in an industry with variable revenue-per-lead, and not having direct access to that client’s revenue data, I was surprised during an EOY debriefing to learn that PPC saw a 500% ROI in the previous year…

    PPC Heroin Affiliate Paid Search- 24 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … capabilities are especially helpful if you’re running an account-based marketing program. To oversimplify a bit, the strategy mix I usually recommend looks like this: Top-of-funnel content: Facebook, since it’s a very efficient way to build an audience. Gated lead-gen and bottom-funnel content: LinkedIn. When the payoff is bigger, the targeting…

    Joe Lazauskas/ The Content Strategistin Social Content- 33 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 29 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood…

    Nanigans- 30 readers -
Get the top posts daily into your mailbox!
More from around the web
  • Why Infographics RuleWhy Infographics Rule
    Humans are visual creatures. Most of us process information based on what we see. 65 percent of us are visual learners, according to the Social Science Research Network. Social media has created th...