Lead Gen

    • This One Lead Gen Metric Will Help You Show Marketing ROI

      Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

      Joe Lazauskas/ The Content Strategist- 25 readers -
    • Cost Per Lead Generation Coming to LinkedIn

      LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network. LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns by removing the main barrier to mob ...

      Michael Levanduski/ Performance Marketing Insiderin Social- 18 readers -
    • How You Can Generate More Conversions For Lead Generation Accounts

      April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game! Now that you printed off yo ...

      PPC Heroin Paid Search How To's- 16 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 15 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 13 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … data, I hope that this post has given you some ideas about how it can be used to strengthen your PPC strategy and tactics. And if you don’t have direct access to revenue data, that is a conversation you may want to get started. Having concrete examples (like those above) of the potential value of that information is a good place to start. While…

    PPC Heroin Affiliate Paid Search- 19 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said. “We don’t…

    Joe Lazauskas/ The Content Strategistin Social Content- 28 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … that distinguishes your company from your competition and motivates viewers to click through your ad. Try following these creative best practices in order to get users clicking and converting. Choose a clear call-to-action Try reinforcing your ad’s CTA button with overlay text. Or, experiment with visuals that draw viewers’ eyes towards the button so they can…

    Nanigans- 28 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood…

    Nanigans- 23 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and Hubspot stabilizing your add-ons. However, these platforms typically weren’t enough on their own, particularly for larger enterprise companies. As a result, two additional models emerged. One is the multi-platform model, in which…

    The Content Strategistin Content How To's- 15 readers -
  • 5 Steps to Generate More LinkedIn Sales Leads

    … Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads. Discover five steps to generate more sales…

    Social Media Examiner- 18 readers -
  • 5 Ways to Generate Leads From Snapchat

    … Do you need more leads? Are you using Snapchat? As great as Snapchat is for engaging with people, it also has the potential to deliver viable leads. In this article, you’ll discover five ways to generate leads with Snapchat. Discover five ways to use Snapchat to generate leads. #1: Prompt Your Followers to Join Your Email List Snapchat…

    Social Media Examiner- 11 readers -
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