Lead Gen

    • Lead Generation – 5 Easy Steps That Will Grow Your Prospect List

      I was taking a walk the other day, thinking about lead generation and how to express the concept and essential processes required to attract new leads for your business. What came to mind is fishing. It’s not an original metaphor and I don’t even like fishing, but I do understand what it takes to catch a fish and it’s a pretty good way to illustrate lead generation.

      Denise Wakeman/ Denise Wakeman- 17 readers -
  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 13 readers -
  • Spike Your Conversion Rates with Competitor Data

    … conversion rates higher than you ever knew possible. You’ll get expert PPC tips like: How to monetize Ecommerce vs. lead gen competitor data What Auction insights reports teach you about your competition How competitor data can shorten the time to increase conversion rates When third party tools help find insights impossible to find manually Presented by: Jamie Smith Michael Knight …

    PPC Heroin Paid Search- 17 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 24 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    …: We’d give that piece a lead impact score of 70, and likely prioritize pushing it out in our distribution campaigns since it’s so effective. Ultimately, there are a lot of reasons that content marketing fails. But having a good handle on how content impacts lead generation definitely isn’t one of them. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 35 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 14 readers -
  • Cost Per Lead Generation Coming to LinkedIn

    … LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network. LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns…

    Michael Levanduski/ Performance Marketing Insiderin Social- 25 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … and looked at a map, we did find a correlation with towns near major highways. We added these smaller city locations and bid higher for these users. Of course, you can do the reverse exercise and see where users are spending without converting and remove these locations. Ad Customizers These handy ad customizers help take some of the work…

    PPC Heroin Paid Search How To's- 17 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … in the most efficient way. That’s why we love data, why we pore over ad reports, why we diligently test new bidding strategies and messaging, and work to communicate all of that to the higher-ups with whom we engage. It’s no surprise, then, that choosing the right metrics and KPIs for every account is essential. Ecommerce accounts may optimize for ROAS…

    PPC Heroin Affiliate Paid Search- 25 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said.

    Joe Lazauskas/ The Content Strategist- 33 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 30 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … mean one ad will be relevant to every type of audience. Tailor your ads to address the unique interests and concerns of each group your target. Earnest understands that not every audience it wants to reach will have the same needs. The financial company wisely tailors different Facebook ads to fit the interests of each demographic it is advertising…

    Nanigans- 30 readers -
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