Lead Gen Ppc Budgeting

  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … a revolutionary approach to campaign management. Many account managers already do this, using AdWords Automated Rules (or similar features in other PPC platforms). The trick is knowing how to combine this useful tool with non-PPC performance data. I’ll quickly walk you through one approach to setting up your day-of-week budgets with non-PPC metrics, whether…

    PPC Heroin Paid Search- 14 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … of the market share in the digital space but as you can see, Microsoft (Bing) and Yahoo also hold a pretty big chunk too (29.8%). If you’re only running ads on Google you could be missing out on almost 30% of U.S. searches! So now that we’ve seen how the market share plays out, how are companies budgeting for digital marketing and which marketing…

    Cassie Oumedian/ PPC Heroin Paid Search- 7 readers -
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