Lead Gen Ppc Budgeting

  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 13 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    …. However, what I can provide you with is a digital market share analysis, insight into what channels are expected to grow over the next few years and a starting point for how to budget for business-to-business and business-to-consumer companies. 2014 Digital Market Share By U.S. Search Engines According to the October 2014 comScore report based…

    Cassie Oumedian/ PPC Heroin Paid Search- 7 readers -