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April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce attributes: Healthcare.
… of the market share in the digital space but as you can see, Microsoft (Bing) and Yahoo also hold a pretty big chunk too (29.8%). If you’re only running ads on Google you could be missing out on almost 30% of U.S. searches! So now that we’ve seen how the market share plays out, how are companies budgeting for digital marketing and which marketing…